Per-Olov Sjöberg

Online Manager på Norrmejerier, tidigare Webbansvarig på Umeå Energi.

[Per-Olov Sjöberg @POSjoberg]

Amazon volume based strategy. You need a relation w amazon and gets results quite fast.

[Per-Olov Sjöberg @POSjoberg]

We cannot view Amazon as a single platform. First party differs to third party: U are the Amazon 'vendor'. Competitors can exploit you in native ads. Amazon reporting is n't accurate and ads might be subdued if not enough revenue for Amazon. Build global w local flavour.#nextmse

[Per-Olov Sjöberg @POSjoberg]

Amazon to Sweden next year, hiring now though, data centre real estate allready in place. Mindsets over channels! Customer journey starts in inspiration in Pinterests month before research traceability in Google to shareing in facebook to the actual conversion in Google. #nextmse

[Per-Olov Sjöberg @POSjoberg]

Data is eternal - even in Snapchat. Fake is just beginning to rise: From fake news to fake worlds to fake wearables reducing real gadgets. AI will do all the minute shopping for us & assist us w the big ones. Virtual reality need better haptics. WoW 60th largest economy #nextmse

[Per-Olov Sjöberg @POSjoberg]

"Experts in AI or nuclear tech are rarely experts in human extinction risks"- Andrew Critch. The AI-crushed Go player actually got better at beating human players. [good?] Drone swarm surveillance and face recognition with attribution of expected behaviour [Better shave] #nextmse

[Per-Olov Sjöberg @POSjoberg]

Sophie Hackford my favorite "machine gun talker" Who need excersise when we can get an exoskeleton? Face recognition in spot on crop pesticides. We need an AI on the board of directors. Real AI zombies is created with algorithms. We will solve and create problems with AI #nextmse

[Per-Olov Sjöberg @POSjoberg]

We need algorithm transparency to let society judge if they are harmful or not. Not taking corps word for it.
#nextmse

[Per-Olov Sjöberg @POSjoberg]

"Better" and "indienet" distributed federated personal wesites without middlemen. Gent want smart citizens, not smart cities.
They compete Facebook 30 sec signup with the hurdles of setup of https://t.co/KlxWs0OFqd server and domain. Our personal initiatives matter.
#nextmse

[Per-Olov Sjöberg @POSjoberg]

Data is about persons. The personal self is widened towards "individual and tech". Rotten core in tech means abuse. https://t.co/3Ji63xx4Iu - Read "white hat UX" https://t.co/KlxWs0OFqd &mastodon. The adtech honeymoon is over. Surveillance capitalism superficial fixes #nextmse

[Per-Olov Sjöberg @POSjoberg]

Corporatography has replaced democracy
"Your identity is nobodys business but ours" WHAT ARE WE DOING!? We have replaced the free press with a bait vehicle to distribute ads. We talk like drug dealers. Smartcities: who gets smarter on whom? No candy fro Silicon Valley #nextmse

[Per-Olov Sjöberg @POSjoberg]

Be convenient - remove friction - every week! - automate! Make a PoC campaign and force a decision & permanent the cross functional team. Action is the only that counts. Corporate cases=worthless, client cases counts! Germans lead on automation, Asians lead on mobile ux. #nextmse

[Per-Olov Sjöberg @POSjoberg]

Remove friction points in the customer journey! Inpatience grows and all know what great experience. Alibaba 93% mobile sales. No excuse not to convert on mobile! MOBILE ONLY! Group IT with marketing break silos unify kpis. Automate to enable scale! 2timeshabit #nextmse

[Per-Olov Sjöberg @POSjoberg]

Johan Eriksson, age of assistance: data driven transformation. Mobile first=yesterday, AI first=the new black. Get going with machine learning. Make things better for people. Forget all other reasons! To be relevant u must be personal. GDPR is gr8 for this. #nextmse

[Per-Olov Sjöberg @POSjoberg]

"This is n't a race against the machines - if we fight them we loose." We will be payed based on how well we work with machines. It will need a great mind to set the scene and lots of data, though... #nextmse

[Per-Olov Sjöberg @POSjoberg]

Evolutionary testing let free will produce supreme efficiency.
Use AI to produce AI. [Dare we do that?] Humans have problem testing what we do n't know, but neuro evolution can be more unbiased. The automated evolutionary testing method does n't need personal data. [!] #nextmse

[Per-Olov Sjöberg @POSjoberg]

Sentient: Forget A/B! Use evolutionary AI! Traditional tests are way behind. The design evolution is of course dependant of the 'genetic' entry values that keep it on track. Trends and signals more important than the few supreme changes. Ups and downs part of evolution. #nextmse

[Per-Olov Sjöberg @POSjoberg]

Jonathan Epstein on evolution of marketing. Evolution driven by need can be swift even in nature. 'Machine learning' AI mimics the brain but needs a fostering mother. Machine learning does n't follow environment changes. Evolutionary learning is superior. #nextmse

[Per-Olov Sjöberg @POSjoberg]

Not seen = No effect. But is the prerolls high eye fixation records due to user staring at the skip button? Of course it is. A fixation less than 2 sec is below user cognitive capability. Publishers do not want to sell only on fixation. But how trigger the right synapse? #nextmse

[Per-Olov Sjöberg @POSjoberg]

Eye tracked fixation of ads are a reliable kpi for actual verified views. Households equipped with eyetrackers presented in an aggregated form clears the haze: tag free and GDPR safe. Industry differs! (but Preroll seems to be in for a new spring both desktop & mobile) #nextmse

[Per-Olov Sjöberg @POSjoberg]

Measuring advertising effectiveness, Emily Löfdahl, Toby. Existing KPIs are blunt. Eye tracking as a tool for CONTINOUS evaluation of ad impressions promises more. Not everything that can be counted counts. Verified Eyeballs do count. (Not impressions or even inscreen) #nextmse