PPC Land

Ad tech news for practitioners. Programmatic, DSPs, SSPs, retail media & CTV covered without the spin. Independent since 2016.

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Google merges two Shopping policy sets but adds zero merchant restrictions https://t.co/M4X2NIIBbY #GoogleShopping #Ecommerce #MerchantCenter #OnlineShopping #RetailNews

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EU fines AliExpress 550 million euros over unsafe product failures https://t.co/3YnOYemjHq #EU #AliExpress #ProductSafety #ConsumerProtection #CounterfeitGoods

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Brussels forces Google to hand rivals its search data https://t.co/p7L2uTXjAd #Google #Antitrust #EU #SearchData #TechNews

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GIPHY gains commerce media targeting across 10 billion daily GIFs https://t.co/kPMBhAQiEl #GIPHY #CommerceMedia #DigitalMarketing #GIFs #BrandCampaigns

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Brunner buys AdSkate as independent agency bets on AI creative testing https://t.co/1o8RrwbliO #AdTech #CreativeTesting #AIPredictor #MarketingInnovation #IndependentAgency

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Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval 16% https://t.co/I7tacOGcbU #SEO #DigitalMarketing #ContentMarketing #AI #PageOptimization

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EU forces 90%-dominant Google to share its search data https://t.co/cFSnzrw2tu #Google #EU #SearchData #AI #DataPrivacy

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Kargo gains programmatic control of HP Spotlight desktop ad format https://t.co/KPPB3DTSWB #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingInnovation #HPSpotlight

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YouTube share dips to 2.3% in Poland as Netflix climbs to 1.9% https://t.co/S5J9FAzcCZ #YouTube #Netflix #Streaming #MediaTrends #Poland

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VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal https://t.co/68c59gYaTc #VIOOH #PublicidadProgramática #MarketingDigital #MediosPublicitarios #TecnologíaPublicitaria

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Google denies broader Smart Bidding change as August 17 nears https://t.co/z463NB8IbY #Google #SmartBidding #DigitalMarketing #PayPerClick #OnlineAdvertising

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Nielsen loses appeal over radio ratings tie that charged Cumulus 10x price https://t.co/KsVMkj7MoW #Nielsen #RadioRatings #CumulusMedia #Antitrust #LegalNews

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Nielsen alters seven TV currency metrics, forcing buyers to re-check August https://t.co/1z0PJ3OObZ #Nielsen #TVMetrics #Advertising #MediaBuyers #AudienceEstimates

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Google loses 950 million pounds as court finds Shopping abuse never stopped https://t.co/08bJsBYCAD #Google #ShoppingAbuse #CourtRuling #Klarna #MarketCourt

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Claude Cowork cuts Anthropic's weekly report build from 2 days to 2 hours https://t.co/I2MMXAfcqj #AI #DataAnalytics #Productivity #WorkSmart #Technology

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Statistical credit-score inputs fall outside GDPR, Austrian court rules https://t.co/sW8gKlekpA #GDPR #DataProtection #PrivacyLaw #CreditScore #AustrianCourt

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Google touts billions of weekly AI Search clicks as CTR data drops 58% https://t.co/xa7p0XQTW3 #Google #AI #SearchEngineOptimization #CTR #DigitalMarketing

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EU age-check app: 9 files released, no privacy review, claims unproven https://t.co/AlTL9MdUmW #EUApp #PrivacyConcerns #DataProtection #DigitalSecurity #AgeVerification

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Google buries good pages as commodity content loses index spot, Haynes finds https://t.co/8SZkfunWXf #GoogleUpdate #SEO #SearchConsole #ContentMarketing #DigitalMarketing

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Google Vids gains Gemini Omni editing and avatars for paid users only https://t.co/92nLisf8h1 #GoogleVids #GeminiOmni #VideoEditing #Avatars #TextToVideo