PPC Land

Ad tech news for practitioners. Programmatic, DSPs, SSPs, retail media & CTV covered without the spin. Independent since 2016.

[Alex Cheema @alexocheema]

In June @NaderLikeLadder emailed Jensen about a crazy idea we had over dinner to make Local AI 10x better on NVIDIA hardware.

Jensen replied in 7 minutes. He saw this as important work, and approved a war room for us to work on this at NVIDIA HQ.

For a month, NVIDIA HQ was the @exolabs satellite office. We were overwhelmed by the support we got. We were back to back the first week with smart NVIDIANs coming in to our war room to help us. Creators of CUDA, Dynamo, people who built NVIDIA.

Long story short with NVIDIA we managed to improve their Local AI playbooks by 9.6x (almost the 10x goal we set out with). We’ll be publishing a whitepaper on this work.

We were just a small startup with a crazy idea. Jensen took a bet on us. Jensen cares deeply about Open Source AI and Local AI.

I don't believe Jensen is replaceable, he's a 1 of 1 human, but I hope NVIDIA will continue to aggressively support Open Source AI and Local AI, and continue to take bets on small startups with crazy ideas.

Thank you Jensen

[AdsLiaison @adsliaison]

💡 New in Google Ads: Invalid Traffic Overview Card

Google’s defenses against invalid traffic (IVT) run quietly in the background to protect your budget.

But until now, there hasn’t been a single place to understand the full impact of those protections on your campaigns.

The new Invalid Traffic Overview Card changes that, showing both pre-invoice savings and post-invoice credits in a single, downloadable view. Read on👇

[Eric Tilbury - Programmatic @EricTilbury_RTB]

Just a Thursday thought. Coming from a time when I had to manually write rules for each line item tactic and specific rules by exchange, it still amazes me how far automation has come in this industry. Now you give me MCP connectors and I feel like a god.

The only thing I wonder is where the next generation will get that underlying knowledge from. AI is absolutely game-changing, and even more powerful when you give it to someone who already knew what they were doing. But when you give it to someone who has no idea what’s actually going on after their prompt, it gets sloppy.

Personally, that’s why I over-explain things to my team and always talk about what goes on under the hood. I just don’t know how common that is.

[Himanshu Sharma @analyticsnerd]

Website clicks are off the chart 😂

[Frankfurt am Main @Stadt_FFM]

Hier gibt's nichts zu sehen... 🌁 👀

[LeapfrogAI @LeapfrogAgentic]

The UK regulator's agent consultation closes 20 November with 30 evidence requests. Two read like a spec: log agent identity next to every action with tamper-evident records, and document a lawful basis for each step, not for the workflow.
https://t.co/gEBO9UtyAU

[Thomas Chacko @LowdCode]

Sources: TechCrunch (https://t.co/9710yh3CeL), VentureBeat (https://t.co/NmqAv01SH1), PPC Land (https://t.co/DbtPuHLsZf)

[Marie Haynes @Marie_Haynes]

There it is! A core update.

Google just pushed the November 2026 core update live.

https://t.co/00mr1R4iin

[The AI Grandpa@theaigrandpa @theaigrandpa]

From Luis Rijo at @PPCLAND, who read through Pinterest's Nov 12 policy changes: https://t.co/0r5Prk5fpp

[tugy @tugytur]

The fact that Germany’s largest ISP considers 10 Mbps a speed worth discussing in 2026 is a fascinating glimpse into the technological ambitions of Europe's largest economy.

[PPC Land @PPCLAND]

Magnite net income gains 70% to $34m as political ads near 3x forecast ppc.​land/magnite-net-income-gains-70-to-34m-as-political-ads-near-3x-forecast/ #Magnite #PoliticalAds #StreamingTV #DigitalMarketing #Advertising

[PPC Land @PPCLAND]

Danish watchdog rejects web notice for AI trained on 3,000 student aid files ppc.​land/danish-watchdog-rejects-web-notice-for-ai-trained-on-3-000-student-aid-files/ #AI #Education #Denmark #DataPrivacy #StudentAid

[PPC Land @PPCLAND]

Criteo needs two-thirds vote on December 29 to become a US company ppc.​land/criteo-needs-two-thirds-vote-on-december-29-to-become-a-us-company/ #Criteo #Shareholders #VotingRights #DelawareCharter #IndexFunds

[PPC Land @PPCLAND]

Supermetrics lets Claude build ad campaigns on 6 platforms, paused by default ppc.​land/supermetrics-lets-claude-build-ad-campaigns-on-6-platforms-paused-by-default/ #Supermetrics #AdCampaigns #AIAdvertising #DigitalMarketing #MarketingAutomation

[PPC Land @PPCLAND]

Teads lets advertisers cut low-attention placements with Adelaide AU floor ppc.​land/teads-lets-advertisers-cut-low-attention-placements-with-adelaide-au-floor/ #Advertising #DigitalMarketing #AdTech #PPC #Viewability

[PPC Land @PPCLAND]

Shopify revenue gains 32% to $3.​7bn as AI-referred orders rise 3.​3x ppc.​land/shopify-revenue-gains-32-to-3-7bn-as-ai-referred-orders-rise-3-3x/ #Shopify #Ecommerce #AI #RevenueGrowth #BlackFriday

[PPC Land @PPCLAND]

VIOOH gains 254 JCDecaux screens in the Baltics for automated ad buying ppc.​land/viooh-gains-254-jcdecaux-screens-in-the-baltics-for-automated-ad-buying/ #Advertising #DigitalMarketing #OutdoorAds #AdTech #ProgrammaticBuying

[PPC Land @PPCLAND]

Meta sues California to block under-16 feed and autoplay ban ppc.​land/meta-sues-california-to-block-under-16-feed-and-autoplay-ban/ #Meta #California #SocialMedia #ChildSafety #Instagram

[PPC Land @PPCLAND]

TikTok faces one-hour default teen feed limit in California after court loss ppc.​land/tiktok-faces-one-hour-default-teen-feed-limit-in-california-after-court-loss/ #TikTok #TeenSafety #SocialMedia #California #Privacy

[PPC Land @PPCLAND]

Google sues to block California's under-16 feed ban on YouTube ppc.​land/google-sues-to-block-californias-under-16-feed-ban-on-youtube/ #Google #YouTube #CaliforniaLaw #SocialMedia #Section230