PPC Hero

A website dedicated to paid search and paid social advertising from the team behind @brightonSEO and @HeroConf

[PPC Hero @ppchero]

Exciting news - PPC Hero & @Heroconf have been acquired by @brightonSEO AND Hero Conf is back in November in San Diego!

You can read more about the deal at https://t.co/Z0YweTegij

[Cultivative @CultivativePPC]

Could #PerplexityAI be about to up-end the #AI search advertising game? Nickchristian explores the concept via @ppchero>> https://t.co/rmrkUpWZQ9

[Amy Bishop @Hoffman8]

Could #PerplexityAI be about to up-end the AI search advertising game? nickchristian explores the concept via @ppchero>> https://t.co/QUHICdGDwx

[PPC Hero @ppchero]

https://t.co/yvvlIjwfbZ

[PPC Hero @ppchero]

New at PPC Hero!

Marketers have long avoided deploying broad match keywords, their being notorious for matching irrelevant search terms alongside relevant ones.

Times have changed. Shaun Bond of Adpulse shows how to include broad match within your keyword mix.

[PPC Hero @ppchero]

The end of a brilliant day at (the original, and still the best) #brightonSEO UK.

So much to take from all the inspiring Search & Social Advertising Show talks, especially the two show closers (both PPC Hero writers) @sophiefellppc and @marketingsoph.

Time for a bee...ach!

[Amy Bishop @Hoffman8]

Roger Cooney explores 12 ways #GoogleAds uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours via @ppchero>> https://t.co/LR2vXpqQZO

[Lisa Raehsler @lisarocksSEM]

Google Ads vs. Microsoft Ads

BOTH PLATFORMS OFFER:

- Goal-focused campaign setup
- Similar campaign types like Search, Shopping, and Video.
- Advanced targeting options such as demographics, interests, and behaviors.

However the key differences between Google Ads and Microsoft Ads depends on your goals, budget, and audience.  Here are a few important unique features:

GOOGLE ADS

- YouTube Ads Access: Engage audiences on the world’s largest video platform.
- Life Events Targeting: Reach people during major life milestones.

MICROSOFT ADS

- Netflix Access: Exclusive CTV campaigns on Netflix.
- LinkedIn Integration: Target professionals based on company, industry, and job function.

💡 Share which Ads platform you prefer.

Thank you to @ppchero for featuring my recent article “Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?”. 
Read the full Article below in the comments. ⬇️

#googleads #microsoftads #DigitalMarketing

[PPC Hero @ppchero]

https://t.co/hlTVVhNHaJ

[PPC Hero @ppchero]

Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?

New at PPC Hero, @lisarocksSEM examines the unique features of both the big advertising platforms and weighs up the pros and cons of each.

It's not as clearcut as you might think...

[AccreteWebSolutions @accrete]

via @ppchero Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years https://t.co/mm2wnPxyRB

[Cultivative @CultivativePPC]

Learn how the #YouTubeAds algorithm works and how can you use it to your advantage in video advertising via @ppchero>> https://t.co/2UL8KZkQ0c

[sophie fell @sophiefellppc]

take a peak at my latest medium ramblings 👀 5 ppc red flags to watch out for in 2024 🚀

#ppcchcat

https://t.co/ztJWQitI7Q

[Amy Bishop @Hoffman8]

Ian Gerada explores how to achieve a balance between your #PPC and #SEO via @ppchero>> https://t.co/hVGSe7irNF

[Amy Bishop @Hoffman8]

It's Wed, so guess what it's time for--@CultivativePPC's weekly round-up! Check out what's new this week https://t.co/pdFTy0jeFO from these resources:
@ppchero
@sengineland
@sejournal

[Lars Maat @larsmaat]

How to run branding campaigns with a performance mindset

https://t.co/6isj3GygYK via @ppchero

[mitch | Google Ads for SaaS 🧪 🧬 @PayPerMitch]

.@ppchero was one of the first blogs I devoured when I started in the industry in 2018

And now I’ve finally had the opportunity to contribute!

Check out the next tweet for my version of hitting the big screen

[Cultivative @CultivativePPC]

Nick Christian asks if digital ad regulators are clamping down on high risk industries, should the platforms do more? Read his answer via @ppchero>> https://t.co/enDZcOwOC1

[bulk.ly @Bulkly]

How To Optimize Your, Google My Business Profile https://t.co/GadNT2Ronk via @ppchero

[Cultivative @CultivativePPC]

Nicolas Garfinkel shares what he learned managing a $100M+ Paid Ads Budget at eBay via @ppchero>> https://t.co/pWsiEIBlGw

[PPC Hero @ppchero]

No longer high production costs and long range planning, video advertising is a lot easier than it used to be

@sophiefellx of @TwoTreesPPC explains:

Why YouTube advertising is now essential to your marketing mix.

https://t.co/wfh6wleXf3