Lisa Raehsler

AI + Google Ads strategist | Performance media expert
Founder, Big Click Co. | Speaker | SEJ contributor
✉️ The Paid Media Mix →

[Lisa Raehsler @lisarocksSEM]

Meta's Ads AI-generated backgrounds have potential. But sandals on a snowy background? That's a real client's ad in the wild. On Ai Ads & Beyond my guest @AkvileDeFazio breaks down what to test and what to skip. Watch the full episode. https://t.co/xl4uSsnJgk #paidmedia #aiads

[Lisa Raehsler @lisarocksSEM]

Meta turns on AI features automatically and can turn them back on after you disable them. @AkvileDeFazio shares what she trusts, what she doesn't, and the one account setting most advertisers miss. https://t.co/6c0pfb7aMc

#paidmedia #metaads

[Lisa Raehsler @lisarocksSEM]

Your Google Ads budget may be funding the wrong campaigns.

Google’s AI often prioritizes the easiest conversions, not the most valuable or incremental ones.

In my new Search Engine Journal article, I break it down.

Read here: https://t.co/neH9ttAGOC #PPC #GoogleAds

[Lisa Raehsler @lisarocksSEM]

AI has surfaced a PPC skills gap. Junior strategists manage accounts before they understand business strategy. John Williams @startwithaideaand and I talk about what the industry needs to fix it on AI Ads and Beyond. Full vid: https://t.co/LZBaGsK6CP

[Lisa Raehsler @lisarocksSEM]

PPC Platform AI doesn't know what $3,000 a month means to a small business. It'll recommend budget increases without blinking. That's not strategy. Jeremy Yang explains why skepticism matters. Watch full episode: https://t.co/qZA3wQWeEX #ppc #googleads

[Lisa Raehsler @lisarocksSEM]

For the nerdy mom or grad in your life 🎓��
The print edition of AI Everywhere, Volume 1 is now on Amazon. I’m proud to be a co-author with my chapter on AI in advertising and marketing.
https://t.co/Qmf18PQrLk

[Lisa Raehsler @lisarocksSEM]

AI raises the floor for small businesses. Not the ceiling.

More data = better AI performance. Bigger advertisers have an advantage.

So where do small businesses win?

The offer, tracking, and human judgment.

Watch the full episode with Jeremy Yang:
https://t.co/cOMXa7Wbot

[Lisa Raehsler @lisarocksSEM]

"When an AI chatbot recommends a different brand, nearly half of active users say they'll try it."

Now, will *advertising* in the AI Chatbots will be seen as a recommendation? 🤔

(Source: EMARKETER, Chart of the Day)

[Lisa Raehsler @lisarocksSEM]

Remarketing isn’t what you think it is anymore.

Google changed how audience lists work and most advertisers didn’t notice.

Most “remarketing” campaigns are now AI-driven prospecting…

Here’s what actually changed 👇
https://t.co/1QO6YJdlZL

[Lisa Raehsler @lisarocksSEM]

👉Find the full article here on Search Engine Journal:
https://t.co/lQNXRomtgk

[Lisa Raehsler @lisarocksSEM]

Your PPC team structure decides who is accountable for decisions, not just execution. AI can help run campaigns, but someone has to question it.

In my @sejournal article I break down in-house vs hybrid teams + what drives accountability in your setup.

[Lisa Raehsler @lisarocksSEM]

Coming in at #18, I was named one of the Top 50 Most Influential PPC Experts globally.

Grateful to be recognized alongside leaders pushing for quality and ethical advertising.

Full list: https://t.co/hkKsHToXII
PPC industry report: https://t.co/6h88V8PiCN

[Lisa Raehsler @lisarocksSEM]

Most advertisers use AI recommendations AS IS. 😯Why would a machine understand your business better than you?

Use AI suggestions for ideas, not final ads. Review + refine.

Full conversation w Lorraine Ball on her pod: https://t.co/DOdnlpNQ6r

[Lisa Raehsler @lisarocksSEM]

Excited to be a contributing author in AI Everywhere: How Women Are Changing The World With Artificial Intelligence.

ebook launches Mar 8 and is already a #1 Hot New Release in Social Aspects of the Internet on Amazon.

Preorder just $0.99 right now. 👉 https://t.co/HGboNIESsS

[Lisa Raehsler @lisarocksSEM]

The 10 Best PPC Ad Networks 🔥
I break down Google, Microsoft, Meta, LinkedIn, Amazon, TikTok & more. Includes how their machine learning impacts performance.

Check it here 👉 https://t.co/LQ0yQqYEBV

@sejournal

[Lisa Raehsler @lisarocksSEM]

From search terms to sponsored answers.
AI ads are officially here. 🎉

They may have a trust issue.

Paid search scaled because Google built a relevance + Quality Score system around user intent.

Will conversational AI do the same?
Full breakdown here 👇
https://t.co/bxvCyip5tp

[Lisa Raehsler @lisarocksSEM]

@rustybrick @beyondthepaid @gregfinn Thanks!

[Lisa Raehsler @lisarocksSEM]

AI in ads automation creates “same same” marketing.

Same visuals. Same hooks. 🤨🤨

AI can create ads fast, but speed doesn’t create differentiation. Listen to the full convo I had with Lorraine Ball on her podcast, More Than a Few Words: https://t.co/DOdnlpNQ6r

[Lisa Raehsler @lisarocksSEM]

@beyondthepaid @rustybrick I think its saying now they take the monthly budget and divide it by 30.4 if the ads run 30 days or if they runs 20 days due to ad scheduling. So if the ads run 20 days, you might be short on the monthly budget. With the new math, they would try to make it up in the 20 days. ?

[Lisa Raehsler @lisarocksSEM]

AI does't think in channels.
It thinks in signals.

Most PPC budgets are split by platform, even though AI optimizes around buyer intent.

My latest article on @sejournal explains a signal-based budget model built around intent, discovery, and trust.
https://t.co/4T8gMatESS