PRINCIPAL SPIRIT

Sports Fashion Aesthetics 🇨🇦
Regional agency and wholesale partnerships are welcome.

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Starting today, you'll earn PSC (Principal Spirit Coin) with every purchase, redeemable on future orders.
More support. More rewards.
PSC is more than a loyalty program-it's a shared value created with the Principal Spirit community. Thank you for growing with us.

[PRINCIPAL SPIRIT @PRINCIPALSPIRIT]

Turn the park into a playground.
A bench becomes gym equipment.
A grassy hill becomes a stage.
Weekend happiness, adult version:
No explanations. Just play.
Our job? Keeping up with her wild ideas.
@langlang_ wearing FR-003 & FR-004
#principalspirit #weekend #fun #dance

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When the wind settles, it's nice to keep a little warmth close.
For summer hikes in the mountains, quiet evenings by the sea,
or those unexpected drops in temperature on the way nome.
#principalspirit #fleecejacket #outdoorlife #summerhiking #simplecomfort

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As the rain falls, the world seems to slow down.
The wind drifts through the treetops, and colors flow softly through the mist.
The places we long to reach may, in fact, be found within a single rainfall.
Dedicated to those who seek beauty beyond the ordinary.♻️💚

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Easy in motion, strong in presence.
#principalspirit #fashion #outdoors #insta #summer

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principalspirit Some souls are meant to find each other, somewhere between stardust and silence. *
The new celestial accessories series by F Jewelry arrives exclusively at PRINCIPAL SPIRIT.
#jewelry #soulconnection #zodiacsigns #luxurylifestyle #romance

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Not just in the moment.
becoming it. #principalspirit #activewearfashion #energy #outdoors
#Inspo

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Easy to carry, easy to wear
Breathable under the sun, perfect when it gets breezy at night.🌿
And this color?
So spring and summer. So photogenic.💚

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A glimpse into our Forest Collection shoot🌳😊

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✨ No dance style limits
✨ No end date currently
📧 [email protected]
📧 [email protected]

[PRINCIPAL SPIRIT @PRINCIPALSPIRIT]

🌍Dance Around the World with PRINCIPAL SPIRIT
✨Dance in your city wearing PRINCIPAL SPIRIT & earn up to CA$610 in PS Coins
✨Shoot 3 photos/ 1 video at landmarks. Post on IG, TikTok, YouTube, X, Facebook or REDnote. Tag & DM us your registered email. 100 PS Coins per platform.

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The miracle of 50gsm!
The specially developed 50gsm high-density ultra-lightweight fabric delivers a refreshing feel in hot conditions, while still providing basic wind resistance when temperatures drop slightly. With no chemical coatings added.

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Fighting over it with your boyfriend!
This ultra-light, skin-friendly hooded sweatshirt came as a surprise. Originally designed for men, its stylish silhouette and thoughtful details make it look just as good on women. Designed for the outdoors, but not limited to it.

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Do you still need a fleece in summer? The answer is: Yes!
Even in summer, outdoor settings can bring sudden temperature drops at night, this is when you'll need a lightweight yet warm hooded fleece like this.

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Is your outdoor workout environment safe enough?
This fashion-forward jacket features reflective detailing along the seam lines and pocket zippers, enhancing visibility and providing an added sense of safety during night runs, evening activities, or in low-light conditions.

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Spring's fresh green arrives in quiet beauty.🌱

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We're happy to see Haute & Her feature our new outdoor collection on their homepage.
Crafted from lightweight fabrics with no coatings and no chemical additives, we let the material speak for itself. Breathability, softness and warmth are achieved through pure physical properties

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PRINCIPAL SPIRIT Eco TPU Raincoat
Crafted from naturally waterproof TPU, the Eco TPU Raincoat achieves full protection without the need for additional coatings.
Subtle reflective details are seamlessly integrated, bringing visibility in low light, so safety is always present.

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When the wind passes through the forest, you don't stop, you follow its flow.
The Shangri-La for your soul.
Principal Spirit Outdoor is on its way.

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PRINCIPAL SPIRIT SHANGRI-LA
The Forest Collection by PRINCIPAL SPIRIT draws inspiration from the breath and rhythm deep within nature.