Jeff Pizzino, APR

Passionate about #authenticity in #PublicRelations / #PR. And #BYU football.

[Jeff Pizzino, APR @PRjeff]

Oh, WNBA. 🏀 Bless your hearts.

Your league is in one heck of a #PRpickle. But from a #PublicRelations perspective, the WNBA is a fascinating case study.

Why? It’s hitting nearly all 7 #Newsworthiness criteria: #Timeliness, significance, proximity, prominence, #Conflict, #HumanInterest & deviance.

Negative #MediaCoverage can still create tremendous awareness.

Is negative PR actually good PR? 🤔

https://t.co/bkomXnmAQ8

Stay authentic — and fair to all!

[Jeff Pizzino, APR @PRjeff]

Feeling stuck in a #CreativeRut?
Oscar Wilde said, “Consistency is the last refuge of the unimaginative.”
Break out of the norm. Try something new. Bring that same #Creativity into your meetings.
💡 Look for 100 ideas.
🗣️ Speak up early.
🤝 Build on others’ ideas.
🚀 Don’t quit at the first dead end.
#Innovation #Leadership #Productivity
https://t.co/W31zOdQanN

[Jeff Pizzino, APR @PRjeff]

Think an #EmDash automatically means #AI wrote it?
It doesn't.
AI has given one of a writer's favorite punctuation marks some seriously bad #PR. Maybe it's time we stopped judging great #Writing by a single character and started judging the quality of the message instead.
https://t.co/opMyz6yeJv
#Copywriting #Communications #PublicRelations #AuthenticIntelligence #ContentMarketing

[Jeff Pizzino, APR @PRjeff]

My 7-year-old granddaughter and I missed our connecting flight.
Our luggage didn't.
If a #RapidTransfer tag gets a suitcase on the plane, should passengers wear one too? 🤔✈️
A frustrating travel experience with some interesting #CustomerService and #PR lessons. Read more: https://t.co/ouYposRwn8
#Delta #Travel #CustomerExperience #BrandReputation

[Jeff Pizzino, APR @PRjeff]

Your biggest competitor may not be another business.
It may be your customer's brain.
Every day it filters out what it considers #Noise before your message ever reaches conscious thought.
Want your #Marketing and #Communications to go from noise... to noticeable?
Read this week's post: https://t.co/qxAmYQwBH6
#PR #BrandMessaging #Storytelling

[Jeff Pizzino, APR @PRjeff]

Your #ElevatorPitch has one job:
Get people to keep listening.
If it sounds like everyone else's, you've already lost.
Here's how to make your business pitch more attention-getting, engaging, and memorable.
Read more: https://t.co/pxQLbT8jY1
#Marketing #Networking #PublicRelations

[Jeff Pizzino, APR @PRjeff]

Do your neighbors have good #PR? 🤔
I've had neighbors who shared their Wi-Fi during Hurricane Helene... and others whose puppy chewed through my internet cable. 😅
Those experiences taught me that the little things shape your #Reputation.
What's the best—or worst—neighbor story you've experienced?
#PublicRelations #Communications #Leadership #Community #CustomerExperience
https://t.co/7uJDD8qWar

[Jeff Pizzino, APR @PRjeff]

Passaporto! Passaporto! 🇮🇹
My wife and I both tried getting #PassportPhotos at different #UPSStore locations.
Same result: low-quality photos and employees who weren't confident with the process.
Big #Business lesson: Stick to what you do best. Add-on services can strengthen your #Brand—or hurt it if they're poorly executed.
Read the full story (and my 3 takeaways): 👇
https://t.co/5NVJyqz6Vu
#CustomerExperience #CX #PublicRelations #Travel

[Jeff Pizzino, APR @PRjeff]

@BYUSportsNation KY's best accomplishment @BYUMBB? Not recruiting a Sorsby-like #PRdisaster. KY only recruits sure bets... w/#NBA potential. #AJ #EgorDëmin #etc.

[Jeff Pizzino, APR @PRjeff]

A university made a 20-minute video explaining why a quarterback who admitted to betting roughly $90,000 on #CollegeFootball should still be allowed to play.

What could possibly go wrong?

The resulting #PRCrisis may become a case study in what NOT to do during a reputation crisis.

Support the person. Enforce the consequences.

https://t.co/oKHOezVV6Q

#TexasTech #NCAA #PublicRelations #SportsPR #Leadership #ReputationManagement

[Texas Tech Red Raiders @TechAthletics]

A message to the Texas Tech community from our leadership.

[Jeff Pizzino, APR @PRjeff]

@TechAthletics If anyone's interested in a #PR pro's perspective on this disastrous #CrisisCommunications fumble, read this blog post: https://t.co/9TnoQau0li #BYUSN

[Jeff Pizzino, APR @PRjeff]

@RyderAnalytics @TechAthletics Can't stop laughing at this pic. #PRcrisis #SendInTheClowns

[Jeff Pizzino, APR @PRjeff]

What would a Neanderthal name a device repair company?
Probably #uBreakiFix.
It's a little ridiculous. It's also brilliant because it instantly tells you what the company does.
This week: #Branding lessons, battery replacement adventures, #CustomerExperience observations, and why descriptive company names often beat personal brands.
Would you hire #uBreakiFix or #itBreakiFix? 🤔
#PR #Marketing #Communications

[Jeff Pizzino, APR @PRjeff]

What expertise do you possess?

Share it.

Teaching as an #AdjunctProfessor was one of the most rewarding experiences of my #PublicRelations career.
In my latest blog, I share 10 practical steps to land your first #AdjunctTeaching position and start giving back through #HigherEducation.

https://t.co/ttNEKlGjyl

#Teaching #CareerDevelopment #ProfessionalDevelopment #Communications #LifelongLearning

[Jeff Pizzino, APR @PRjeff]

A waiter in an avocado costume.

A recycling supervisor who spent 14 extra seconds helping a customer.

Neither cost much.

Both created memorable #CustomerExperience moments.

Great #CX isn't about big budgets. It's about doing something a little extra that people remember.

#CustomerService #PR #BusinessGrowth

[Jeff Pizzino, APR @PRjeff]

Two letters every business should care about: #CX.
Great #CustomerExperience isn't reactive—it's proactive. The companies that win don't wait for problems. They prevent them.
And remember: happy employees create happy customers.
#Leadership #CustomerRelations #BusinessGrowth

[Jeff Pizzino, APR @PRjeff]

Too many organizations communicate from the inside out instead of the outside in. #PR #marketing
Your audience doesn’t care first about your mission statement, awards or jargon.
They care about their own #Wants, #Interests and #Needs.
Great messaging feels less like a pitch and more like a conversation they were already having in their own head. #branding #communications
Stay authentic — and truly know your audience. https://t.co/5zakIdFoax

[Jeff Pizzino, APR @PRjeff]

Innovation, #creativeness, #uniqueness, great until real-world #customerExperience breaks it.
The Big 12’s futuristic glass basketball court looked like the future of #sportsInnovation… until players started slipping and a projected NBA pick got injured.
Suddenly #disruptiveTechnology turned into a #brandCrisis.
Big lesson: innovation must perform under pressure, not just in demos.
Stay authentic—and test it before the world does.

[Jeff Pizzino, APR @PRjeff]

Raising #prices can be terrifying.

Lose #customers? Face backlash? Hurt your #brand?

When #HLTHCode had to increase prices, we skipped the corporate message and chose #authenticity. Told the real #story. Showed the human side.

It worked.

#Honesty #Transparency #PR

[Jeff Pizzino, APR @PRjeff]

A family skipped overpriced airport food and had #Dominos delivered to the curb… then took it through security.
13M+ views. National media. #EarnedMedia
No campaign. Just real life. #Authenticity
Domino’s replied. Clever.
But didn’t reward the customer? Missed opportunity. #PR