Jeff Pizzino, APR

Passionate about #authenticity in #PublicRelations / #PR. And #BYU football.

[Jeff Pizzino, APR @PRjeff]

A waiter in an avocado costume.

A recycling supervisor who spent 14 extra seconds helping a customer.

Neither cost much.

Both created memorable #CustomerExperience moments.

Great #CX isn't about big budgets. It's about doing something a little extra that people remember.

#CustomerService #PR #BusinessGrowth

[Jeff Pizzino, APR @PRjeff]

Two letters every business should care about: #CX.
Great #CustomerExperience isn't reactive—it's proactive. The companies that win don't wait for problems. They prevent them.
And remember: happy employees create happy customers.
#Leadership #CustomerRelations #BusinessGrowth

[Jeff Pizzino, APR @PRjeff]

Too many organizations communicate from the inside out instead of the outside in. #PR #marketing
Your audience doesn’t care first about your mission statement, awards or jargon.
They care about their own #Wants, #Interests and #Needs.
Great messaging feels less like a pitch and more like a conversation they were already having in their own head. #branding #communications
Stay authentic — and truly know your audience. https://t.co/5zakIdFoax

[Jeff Pizzino, APR @PRjeff]

Innovation, #creativeness, #uniqueness, great until real-world #customerExperience breaks it.
The Big 12’s futuristic glass basketball court looked like the future of #sportsInnovation… until players started slipping and a projected NBA pick got injured.
Suddenly #disruptiveTechnology turned into a #brandCrisis.
Big lesson: innovation must perform under pressure, not just in demos.
Stay authentic—and test it before the world does.

[Jeff Pizzino, APR @PRjeff]

Raising #prices can be terrifying.

Lose #customers? Face backlash? Hurt your #brand?

When #HLTHCode had to increase prices, we skipped the corporate message and chose #authenticity. Told the real #story. Showed the human side.

It worked.

#Honesty #Transparency #PR

[Jeff Pizzino, APR @PRjeff]

A family skipped overpriced airport food and had #Dominos delivered to the curb… then took it through security.
13M+ views. National media. #EarnedMedia
No campaign. Just real life. #Authenticity
Domino’s replied. Clever.
But didn’t reward the customer? Missed opportunity. #PR

[Jeff Pizzino, APR @PRjeff]

If you don’t grab attention, nothing else matters. #Attention
But even if you do… your next job is #Persuasion
And no—persuasion ≠ manipulation.
Your audience is filtering everything (#CognitiveDissonance), so meet them where they are, lead with shared values, and earn trust. #PR #Marketing

[Jeff Pizzino, APR @PRjeff]

Most #PriceIncrease emails feel like a gut punch.
This one built loyalty.
A #HLTHCode customer didn’t just accept the increase, she shared how the product helped restore her husband’s ability to eat after years of health issues.
That’s not #CustomerExperience… that’s connection.
Authenticity > #CorporateSpeak.
Full breakdown 👇 #PRStrategy #BrandTrust
https://t.co/BNNLjeGmmV

[Jeff Pizzino, APR @PRjeff]

🌦️ A cloud (in the sky) displaying your QR code? The sky's the limit for this absolutely unbelievable tech. This week's AuthenticityPR's blog post is a must-read and a must-share... for TODAY. #PR #Technology #DisruptiveTechnology #QRcode #smile https://t.co/5YOJynktPz

[Jeff Pizzino, APR @PRjeff]

🚨 Jailbreak PR fail! 🚨
10 inmates escaped Orleans Justice Center… and their crisis comms broke down too.
Top 3 mistakes:
1️⃣ Slow public alerts – 10 hrs later 😬
2️⃣ Multiple phone numbers – confusion galore 📞
3️⃣ Reward chaos – $20k total, but who gets what? 💸
Takeaways:
✅ Alert fast
✅ One unified voice
✅ Keep info simple
Great PR saves reputations… don’t let yours escape!
📞 Need help? Call 480.606.8292 (just ONE number 😉)
#CrisisPR #PRFail #PublicRelations #MessagingMatters #Transparency #PRTips #AuthenticPR

[Jeff Pizzino, APR @PRjeff]

Results matter. 💡
Whether it’s #advertising, #marketing, or #publicrelations, every dollar should show results.
Yes, you can measure #PRsuccess (and it’s more than press releases).
Here’s how 👉 #PRMeasurement #AuthenticPR #Communications

[Jeff Pizzino, APR @PRjeff]

“Can you get me on #Oprah?”
I used to hear that all the time.
But #PressRelations is only one piece of #PublicRelations.
PR isn’t just visibility, it’s credibility.
#PRStrategy #BrandReputation #MarketingTips

[Jeff Pizzino, APR @PRjeff]

New year. New stories to tell.
Start 2026 with #authenticity, not spin.
Ask yourself: Do your #stories reflect your #values, your #vision, and your voice?
Here’s to a year of #growth and #AuthenticCommunication.
#Storytelling #PublicRelations #Leadership

[Jeff Pizzino, APR @PRjeff]

There’s a lot to be #Thankful for this #HolidaySeason. Loyal #Customers, dedicated #Employees, supportive #Communities, and meaningful #MediaRelationships.
Gratitude keeps leaders grounded and brands authentic.
#Thanksgiving #Leadership #Gratitude #AuthenticityPR

[Jeff Pizzino, APR @PRjeff]

Amen @gregwrubell. Playoff committee won't be able to get over their 'bama bias, who beats up on a directional creampuff in last game. Whereas BYU beats a ranked team.
#BYU #10, Alabama #11!!

[Greg Wrubell @gregwrubell]

More I read “poor performance that raised some eyebrows,” more I’m annoyed. Most teams with a loss (or two) would concede that they had a poor performance in those games.

10-1 in a power conference should speak for itself. Give credit where it’s due, college football experts.

[Jeff Pizzino, APR @PRjeff]

@AVGirl4Life "Just sit right back and you'll hear a tale..."

[Jeff Pizzino, APR @PRjeff]

@gregwrubell @975Hans Thx for the great call this evening. Brrrrr sitting in the stands, but #BYUfootball is hot. Can I go to sleep now? Is your post-game show almost a wrap??

[Jeff Pizzino, APR @PRjeff]

Hard truth: there’s nothing “soft” about #SoftSkills. 💬
You can have a #HarvardMBA or tech genius status, but if you can’t #Communicate with clarity, impact & authenticity, you’ll struggle to be a leader.
#AI can’t replace human connection. #Leadership #Authenticity

[Jeff Pizzino, APR @PRjeff]

Recently I became a published author, and a #1 Amazon Best-Seller! Contributed a chapter to Cracking the Success Code on how one #ElevatorPitch changed my career. Authenticity matters more than hype. Your story is your brand. #PRStrategy #AuthorLife #Storytelling #SuccessMindset

[Cam Mellor @CamMellor]

Bear Bachmeier's individual effort here will go down in the history books