A waiter in an avocado costume.
A recycling supervisor who spent 14 extra seconds helping a customer.
Neither cost much.
Both created memorable #CustomerExperience moments.
Great #CX isn't about big budgets. It's about doing something a little extra that people remember.
#CustomerService #PR #BusinessGrowth
Two letters every business should care about: #CX.
Great #CustomerExperience isn't reactive—it's proactive. The companies that win don't wait for problems. They prevent them.
And remember: happy employees create happy customers.
#Leadership#CustomerRelations#BusinessGrowth
Too many organizations communicate from the inside out instead of the outside in. #PR#marketing
Your audience doesn’t care first about your mission statement, awards or jargon.
They care about their own #Wants, #Interests and #Needs.
Great messaging feels less like a pitch and more like a conversation they were already having in their own head. #branding #communications
Stay authentic — and truly know your audience. https://t.co/5zakIdFoax
Innovation, #creativeness, #uniqueness, great until real-world #customerExperience breaks it.
The Big 12’s futuristic glass basketball court looked like the future of #sportsInnovation… until players started slipping and a projected NBA pick got injured.
Suddenly #disruptiveTechnology turned into a #brandCrisis.
Big lesson: innovation must perform under pressure, not just in demos.
Stay authentic—and test it before the world does.
A family skipped overpriced airport food and had #Dominos delivered to the curb… then took it through security.
13M+ views. National media. #EarnedMedia
No campaign. Just real life. #Authenticity
Domino’s replied. Clever.
But didn’t reward the customer? Missed opportunity. #PR
If you don’t grab attention, nothing else matters. #Attention
But even if you do… your next job is #Persuasion
And no—persuasion ≠ manipulation.
Your audience is filtering everything (#CognitiveDissonance), so meet them where they are, lead with shared values, and earn trust. #PR #Marketing
Most #PriceIncrease emails feel like a gut punch.
This one built loyalty.
A #HLTHCode customer didn’t just accept the increase, she shared how the product helped restore her husband’s ability to eat after years of health issues.
That’s not #CustomerExperience… that’s connection.
Authenticity > #CorporateSpeak.
Full breakdown 👇 #PRStrategy #BrandTrust
https://t.co/BNNLjeGmmV
🌦️ A cloud (in the sky) displaying your QR code? The sky's the limit for this absolutely unbelievable tech. This week's AuthenticityPR's blog post is a must-read and a must-share... for TODAY. #PR#Technology#DisruptiveTechnology#QRcode#smile https://t.co/5YOJynktPz
Amen @gregwrubell. Playoff committee won't be able to get over their 'bama bias, who beats up on a directional creampuff in last game. Whereas BYU beats a ranked team.
#BYU #10, Alabama #11!!
More I read “poor performance that raised some eyebrows,” more I’m annoyed. Most teams with a loss (or two) would concede that they had a poor performance in those games.
10-1 in a power conference should speak for itself. Give credit where it’s due, college football experts.
@gregwrubell @975Hans Thx for the great call this evening. Brrrrr sitting in the stands, but #BYUfootball is hot. Can I go to sleep now? Is your post-game show almost a wrap??
Hard truth: there’s nothing “soft” about #SoftSkills. 💬
You can have a #HarvardMBA or tech genius status, but if you can’t #Communicate with clarity, impact & authenticity, you’ll struggle to be a leader.
#AI can’t replace human connection. #Leadership#Authenticity
Recently I became a published author, and a #1 Amazon Best-Seller! Contributed a chapter to Cracking the Success Code on how one #ElevatorPitch changed my career. Authenticity matters more than hype. Your story is your brand. #PRStrategy#AuthorLife#Storytelling#SuccessMindset