PRmoment India

We discuss PR and communications in India, hopefully we'll offer an insightful opinion.

[Vineet Handa @vineetalways]

Floppy disks to LLMs. That's my career in four words.

I just sat down for a podcast on 30 years of Indian PR with @PaarulC for @PRmomentIndia, and it hit me how absurd the journey has been.

Then: a floppy disk, a screeching modem, a cyber café, and a prayer that the file uploaded before the paper closed.
Now: one prompt and the first draft writes itself.

The tools got infinitely better. Here's what scares me we got a little lazier.

Early in my career I was out meeting media 15 days a month. No shortcut, no dashboard. Just showing up, again and again. That's where relationship capital is built and you can't prompt-engineer your way to it.

Someone recently asked me, "How do we manipulate AI to talk about us?" Wrong question. You don't manipulate anything. You be genuine, you do the right thing, and the rest takes care of itself. We won a pitch last month for exactly that reason everything good about us was already out there in the open.

So here's my one prediction for 2030: AI will help decide almost everything. Which is precisely why the deeply human stuff, trust, relationships, showing up becomes your biggest competitive edge.

The more things change... you know the rest. 🙂

Full conversation here: https://t.co/kGWuYfdZ6a

#PR #IndianPR #AI #RelationshipCapital #FutureOfWork #Kaizzen
@therealprmoment @prmomentsprjobs @KaizzenComm

[Avian We. @avianWE]

30 years, 1 industry, countless remarkable transformations.

In a conversation with @PaarulC, Editor-in-Chief, @PRmomentIndia, @nitinmantri, APAC President, @WEcomms and Group CEO, @avianWE., reflects on 30 years of Indian PR, evolution of the profession, impact of the We. Communications partnership, and what lies ahead for the industry.

Tune in to hear his insights on leadership, innovation, talent, and the future of communications: https://t.co/DFJFF0YO9F

[Malvika Mudgal @MalvikaMudgal]

Attended the Situation Room organised by @PRmomentIndia @PaarulC & @zenogroup. After hearing his views on TV for so long, it was a pleasure meeting @Shehzad_Ind in person yesterday

[Avian We. @avianWE]

We are so proud of Simran Maheshwari and Udit Arora for making it to @PRmomentIndia's 30 Under 30 list. Here’s to this wonderful milestone and everything that lies ahead!
@chase_advisors

[Anup Sharma B'Harry @TweetsAnup]

In elections, the first battle is not votes, it is recall. From chaiwala to Kadakku Purathu, slogans turn moments into movements.
Delighted to share my perspective with @PRmomentIndia on the evolving power of political messaging and the #electionresults

https://t.co/eV2zBBpjIY

[PRmoment India @PRmomentIndia]

@WeberShandwick India appoints #ArpitGarg as president and head of Weber Advisory India, strengthening its strategic communications and advisory leadership. Read full story: https://t.co/YClyAR2mhp

#PeopleMoves #LeadershipUpdate #WeberShandwick #PRmomentIndia @PaarulC

[PRmoment India @PRmomentIndia]

@RuderFinn India elevates #ShivaramLakshminarayan as managing director and Malvika Sinha as chief operating officer. Read full story: https://t.co/XmfyAfSg4z

#PeopleMoves #LeadershipUpdate #RuderFinn #PRmomentIndia
@PaarulC

[PRmoment India @PRmomentIndia]

@LnT_Realty appoints Bishnupriya Narayan as head of communications, strengthening its leadership team amid continued growth in the real estate sector. Read full story: https://t.co/sOLociNydx

#PeopleMoves #Communications #RealEstate
@meluha2016 @PaarulC

[PRmoment India @PRmomentIndia]

@VFSGlobal appoints Swatee Dobriyal as Senior General Manager, adding senior comms leadership with close to two decades of experience across India and key Asian markets. Read full story: https://t.co/DiXqc6jgo5

@PaarulC

#PRNews #VFSGlobal

[PRmoment India @PRmomentIndia]

@Edelman_India appoints former Quint senior editor Jaskirat Singh Bawa as senior advisor, risk and issues management, strengthening its focus on reputation risk and issue preparedness. Read full story: https://t.co/BfMZv8Vnxb

#PRNews #EdelmanIndia
@PaarulC

[PRmoment India @PRmomentIndia]

Davidson PR and Communications has been appointed to lead South Indian Bank’s Kerala PR mandate, covering brand strategy, media relations & regional engagement initiatives.

Read story: https://t.co/gAriA13foQ

#PRNews #DavidsonPR #SouthIndianBank
@PaarulC @OfficialSIBLtd

[PRmoment India @PRmomentIndia]

@KaizzenComm launches Kaizzen AI Collective, a new service vertical focused on AI-led communications, measurement, and long-term capability building across India, UAE & global markets.

Read story: https://t.co/DlJFTnTZ27

#PRNews #Kaizzen #AIinPR
@PaarulC @vineetalways @npnikhil

[PRmoment India @PRmomentIndia]

The future of PR is AI-first.

Join PRmoment’s PR & GEO Masterclass on 25 Feb 2026 to learn how AI-driven search is changing earned media & reputation - https://t.co/WfHnM9bmBo

#PRmomentIndia #PRMasterclass #AIinPR
@PaarulC

[PRmoment India @PRmomentIndia]

When operations fail, comms take flight—or crashes.

A sharp PR lens on IndiGo’s ops shock: why transparency, empathy & leadership matter more than templated responses.

Read story: https://t.co/c6bjpewS6K

#CrisisComms #PR #Reputation
@PaarulC #MonishaMudaliar #MonzMedia

[PRmoment India @PRmomentIndia]

Meet Sameer Bajaj, Head of CorpComms & Affairs at @makemytrip, as the PR League India 2025 jury!

A sharp communicator with deep expertise in brand trust and storytelling — excited for the perspectives he brings.

#PRL2025 #PRLeagueIndia #PR #MakeMyTrip
@PaarulC @SamBaj

[PRmoment India @PRmomentIndia]

Say hello to our PR League India 2025 jury member — #PrashantSubramanian, VP–North at @KaizzenComm .

His strong PR and communications expertise brings real depth to this year’s panel.

#PRLeagueIndia #PRL2025 #Kaizzen #PRIndustry #CommsLeader
@PaarulC

[PRmoment India @PRmomentIndia]

The jury for #PRLeagueIndia 2025 is set!
@Paromadiva #PrashantSubramanian
#SameerBajaj #ShonaliChakravarty @SujitPatil

Huge thanks to our sponsors:
@KaizzenComm • @avianWE • @OnPurposeComms • @JindalSteel_In • @GodrejEnt_group

#PRmomentIndia #PRLeadership
@PaarulC

[PRmoment India @PRmomentIndia]

Level up time! 🚀 #PRLeague India moves to crisis sim + B2C challenge with @Polpeo .
Thanks to @KaizzenComm, @avianWE, @GodrejEnt_group, @JindalSteel_In & @OnPurposeComms - coaches @amritahuja & @S_Bhuvana.
Let the games begin! 🌟
@PaarulC

[PRmoment India @PRmomentIndia]

@AdfactorsPR hits a new record with 16 IPO listings in 45 days.
The firm led PR & comms efforts for companies representing nearly half of the capital raised during the period. #PRnews #PRmoment

Read full story: https://t.co/F3gu0PKFeV

@PaarulC

[PRmoment India @PRmomentIndia]

A record-breaking streak: 16 IPOs in 45 days 👏
@AdfactorsPR led PR & comms for some of India’s biggest listings this season—driving visibility, trust, and market momentum. A major milestone for the country’s largest PR firm.

#PRnews #PRmoment #IPO #AdfactorsPR