PROOFofBRAND

We build brands for those building the future of science and technology✨ FOLLOW TO LEARN how to brand your start-up | DM our MD @gracietech

[PROOFofBRAND @PROOFofBRAND]

We spent a collective 50+ years in the world's most decorated branding and comms agencies so you don't have to.

Over the next 30 days, we're sharing the alpha on all things Web3 branding:

🔥 How to develop a compelling brand story
🔥 Crafting a mission & vision that resonates
🔥 Understanding your target audience in Web3
🔥 Analyzing the competition to carve out your space
🔥 Using empathy mapping & value proposition canvases for strategic positioning

💡 If you're serious about building a Web3 brand people trust & remember, this is for you.

📌 Hit follow & stay tuned—first insight drops later today! Freebies and worksheets for followers only.

Who’s in? 👇🚀 #Web3 #Web3Branding #DeFi #DecentralizedAI #Web3Gaming #Web3Community #Web3Revolution #Web3Collaboration

[PROOFofBRAND @PROOFofBRAND]

@natago @hey_shells This is magical ✨

[PROOFofBRAND @PROOFofBRAND]

@angelinarusse Gm gm rock star ⭐ and thank you for coming on the brand strat journey with us! Wishing you sparkles, free cake, strong coffee, and airdrops you actually want, and no DMs from reply guys today 💫

[PROOFofBRAND @PROOFofBRAND]

@uttam_singhk honestly it's just getting started 😂

[PROOFofBRAND @PROOFofBRAND]

@kashvii I'm going to Paris and Singapore, y u choose Dubai! Dang it would love to meet up!

[PROOFofBRAND @PROOFofBRAND]

@gafoorkhann Left hand side no cap

[PROOFofBRAND @PROOFofBRAND]

So what actually is "branding"? 🤔 It's not your logo or colours. Your branding is your brand strategy, positioning, brand pillars, reasons for customers to believe in you as a solution to their problems, your tone of voice, and what they say about you when you're not in the room🩶

[PROOFofBRAND @PROOFofBRAND]

@davidonchainx Totally depends on the audience

[PROOFofBRAND @PROOFofBRAND]

@SheTalksCrypto Build a crypto biz with your SO like I did lol

[PROOFofBRAND @PROOFofBRAND]

@NozomiNetwork @iamesportsbond Awesome - we should collaborate. Loads of synergy. Follow back to DM?

[PROOFofBRAND @PROOFofBRAND]

We spent a collective 50+ years in the world's most decorated branding and comms agencies so you don't have to.

Over the next 30 days, we're sharing the alpha on all things Web3 branding:

🔥 How to develop a compelling brand story
🔥 Crafting a mission & vision that resonates
🔥 Understanding your target audience in Web3
🔥 Analyzing the competition to carve out your space
🔥 Using empathy mapping & value proposition canvases for strategic positioning

💡 If you're serious about building a Web3 brand people trust & remember, this is for you.

📌 Hit follow & stay tuned—first insight drops later today! Freebies and worksheets for followers only.

Who’s in? 👇🚀 #Web3 #Web3Branding #DeFi #DecentralizedAI #Web3Gaming #Web3Community #Web3Revolution #Web3Collaboration

[PROOFofBRAND @PROOFofBRAND]

@uttam_singhk As a mom I approve of this message

[PROOFofBRAND @PROOFofBRAND]

@Beccaschiller Great to have you with us 🌝

[PROOFofBRAND @PROOFofBRAND]

Can you explain your brand’s value in one sentence? If not, it’s time to refine 🚀 If this thread was useful please share it - a rising tide floats all ⛵️✌️✨

[PROOFofBRAND @PROOFofBRAND]

🧵 What is a Value Proposition & Why Does Your Web3 Brand Need One?👇

A "value prop" is your brand’s core promise. It's one of the foundational blocks of your brand strategy, and yet the vast majority of web3 projects skip over defining it (to their own peril and irrelevance).

So what exactly is a value prop, and how do you get one? Read on! 🧵

[PROOFofBRAND @PROOFofBRAND]

7/ Let's consider a practical example to finish:

❌ “We are a decentralized identity platform.”
❌Jargony, generic, and undifferentiated.

✅ “We help Web3 users protect their privacy & verify credentials without sharing personal data.”
✅Specific, no bs, and immediately understandable.