PRWeekUS

Breaking news, features, analysis & opinions in the PR, marketing & communications industries.

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It’s here — PRWeek’s Agency Business Report is the most comprehensive look at the global PR industry, and a field guide to help smart clients navigate a rapidly changing agency world.

Explore the full report:

https://t.co/uvhoRsbQBo

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How GSK and Viola Davis are bringing ‘real stories’ to shingles education https://t.co/bvnZXVy6vh @GSK

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Is an emerging online trend an urgent crisis, or just noisy blips on a dashboard?

Join @Storyful's Maria Pacheco and Tara Naughton at AI Deciphered this Thursday, November 12 as they break down real narrative analysis on screen.

https://t.co/WYH1zRfPw8 #AIDeciphered

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What makes someone a die-hard Nike or Apple fan isn't an accident—it’s the compound effect of community and brand affinity.

Catch key takeaways from our webinar!

📺 Watch here https://t.co/pYzjUqjxnn: https://t.co/jSi0FvsDBW
#sponsored

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Join Samantha Rothaus (@dglaw), Sharon Toerek (Toerek Law) and PRWeek’s Frank Washkuch on Thursday, Nov 12 at 10:05 AM ET for The AI Legal Minefield: Innovation Without The Lawsuits. https://t.co/sr9beh8Qba #AIDeciphered

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Don't miss out the AI Deciphered conference next week!

🎧 Listen: https://t.co/cDEFfqrhko
🎟️ Save $100 on your ticket: https://t.co/dXB3Y7hTyY

#AIDeciphered

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When someone asks ChatGPT, Perplexity, or Gemini which brand to trust in your space, who in your company owns that answer?

Right now, most teams have no clue.

Join us and UNICEPTA on Dec 3 at 2 PM to claim PR’s seat at the GEO table.

Free registration: https://t.co/FRylyjWZ7N

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AI giants scramble for stock amid midterms, looming data center restrictions. Following Tuesday’s 41 ballot measures for AI data center restrictions, OpenAI, Meta and SpaceX released new AI infrastructure plans and international possibilities. Full story: https://t.co/dti5dDCFqv

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Brand USA chief communications officer Chris Heywood exits 'as a new chapter takes shape'. His departure comes as Brand USA CEO Fred Dixon also leaves the organization to take the helm at New York City Tourism + Conventions. Read the full story here! https://t.co/zHn6PfF2er

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@LA28's chief athlete officer and five-time Olympic medalist, Janet Evans, will take the stage at the #PRWeekSportsConference! Evans will provide attendees with key insights that will benefit anyone looking to drive their business into the sports industry! https://t.co/uAJAQ7QJHq

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Does reaching Gen Z mean sounding like Gen Z?

In this week's Gen Zeitgeist, @jbettcomm's Peyton Weaver explores why cultural speed isn't enough to build brand equity — and why the value of Gen Z strategists lies in knowing when not to chase the trend.

https://t.co/7BENf0cFg1

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In this influencer-driven attention economy and a political moment awash with dark money, strong, authentic messaging still matters, writes @Invariant’s @EliStokols.

https://t.co/RUrfs5khsj

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When evaluating a crisis, practitioners must practice "strategic indifference" and ask if doing nothing actually makes the most sense.

📺 Watch the full webcast with Dig: https://t.co/9g2yPRACN3 #sponsored

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Join leaders from @ViiVHC, Boehringer Ingelheim and Inizio Evoke on the Main Stage at AI Deciphered this Thursday, Nov 12 at 3:30 PM ET as they break down GEO, earned authority and the future of healthcare communications. Get tickets now: https://t.co/3FwrNSAV2U #AIDeciphered

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Join leaders from @Ford, @Official_VeraTx and @nyuniversity at AI Deciphered 2026 on November 12 for "Your Most Important Stakeholder" to learn how to make machines notice and surface your brand every time. Secure your seat today! https://t.co/9X2IOsd3cE #AIDeciphered

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Edelman Canada names Andrew Simon as CEO https://t.co/UrXZOQn9FI @EdelmanPR

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Great PR pros run toward the fire when everyone else runs away. Equip your team for high-stakes moments at the 5th annual #PRWEEKCRISISCOMMS Conference in Washington, DC, on April 15, 2027. Secure your front-row seat to the playbooks that protect brands. https://t.co/Fg8p54JCMV

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When someone asks AI about your company, who shapes the answer?

Don’t let GEO fall through departmental cracks. Learn how comms can own AI visibility with PRWeek and UNICEPTA.

Dec 3 at 2:00 PM ET

👉 Claim your free spot: https://t.co/VOIf4hOuuZ

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Behind the blue wave: How Democrats communicated their way to Congress https://t.co/SazRRRc9qQ

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In its 14th year, the PRWeek Hall of Fame honorees comprise six individuals who have made outstanding contributions to the PR industry over the course of their extensive careers. See the six inductees here! https://t.co/kCGYO6egzQ

#PRWeekHallofFame #PR #Communications

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Hotwire Global names Karyn Barr as US CEO https://t.co/U3Z7RokHBw @hotwireglobal