PRWeekUS

Breaking news, features, analysis & opinions in the PR, marketing & communications industries.

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It’s here — PRWeek’s Agency Business Report is the most comprehensive look at the global PR industry, and a field guide to help smart clients navigate a rapidly changing agency world.

Explore the full report:

https://t.co/uvhoRsbQBo

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Discover how video-first social intelligence uncovers emerging narratives, detects misinformation, and identifies the creators influencing public perception.

Join us Sept. 23 at 2 PM EST.

🎟️ Save your spot: https://t.co/IXKa1R6woP+

#Marketing #AI #BrandReputation

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AI is creating a trust deficit. That’s an opportunity for PR.

As AI makes credible-looking content easier to produce, new @Meltwater and YouGov research shows why PR’s ability to build trust is becoming a competitive advantage.

https://t.co/UdQ3wegRbN

#PartnerContent

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Catch Breakout 4 on the PRWeek Track at AI Deciphered 2026 to discover practical strategies for making your content discoverable, credible and trusted by machine-driven search. Get your tickets today! https://t.co/8IrQkGcSOn

@PRNewswire

#AIDeciphered

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Catch Jon Harris, jury chair for the PRWeek US Awards, on this week's episode of The PR Week Podcast!

🎧 Listen to the full episode: https://t.co/aoXygxMGyc

🎟️ Get your ticket to the PRWeek Conference: https://t.co/y6LBcp9mWa

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Congratulations to Joe Evangelisti of J.P. Morgan, Dan Bartlett of Walmart, Lin-Hua Wu of General Motors and Dustee Jenkins of Spotify on being named on the PRWeek Power List 2026! Read about their careers and check out the full list here: https://t.co/aCnJAzAat8

#PRWeek

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The senior comms role isn't just about storytelling — it’s shaping corporate strategy. Join us at #PRWeekConference 2026 in Chicago on Oct. 15 to learn how comms leaders drive business outcomes at the table: https://t.co/WjIFx6DNAn

@elfcosmetics, @united

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We have an exciting guest joining us on this week’s episode of The PR Week: Jon Harris, Chair of Jury, PRWeek Awards 2027 🎙️

Tune in this week for the full episode!

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Capri Sun is recruiting fans to determine the future of its largest product in history via Reddit, TikTok and Instagram. Kraft Heinz brand launched the nine-inch tall Capri Sun Big Pouch, which holds three times more juice than original-sized pouches. https://t.co/Pmxvl9A3pg

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Every August, RushTok fills feeds, but as sorority recruitment turns into a corporate playground, how can brands break through? In this week's Gen Zeitgeist, @AlisonBrodMC’s Eleanor Fazio shares how brands are moving beyond free swag to win Gen Z loyalty.

https://t.co/3ukDxVNAh8

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Mastercard has selected We. Communications as its global communications partner, replacing Ketchum after 14 years.

We. Communications EVP and head of the technology sector Lindsey Bastani will oversee the account with a team spanning disciplines and the agency’s global network.

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The regular entry deadline for the #PRWeekAwardsUS 2027 is next week! Submit by September 25 to avoid higher entry fees.

Put your team in PR's biggest spotlight and showcase your work among the industry's best: https://t.co/T8VLzdQE50

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What you can't see can hurt your brand.

Moments shape perception long before they show up in traditional monitoring.

See how Dig helps brands find the signals hidden inside video.

📅 Sept. 23 | 2 PM EST

Register now: https://t.co/IXKa1R6woP+
#SocialListening #BrandReputation

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Get to know PRWeek’s 40 Under 40 class of 2026 — Representing some of the most recognizable brands globally and both small and large agencies, these 40 individuals are setting the standard for the future of the industry.

Read the profiles here:

https://t.co/f3MJXyNCnf

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Cheers to James Bourne, MD, co-head of litigation communications at H/Advisors U.S., for being named a #PRWEEK40UNDER40 2026 honoree! Celebrate this incredible achievement with us at the big event: https://t.co/8ohIq8DUwo

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Congratulations to Ciara Benko, EVP, influence department head at Praytell, for earning a spot on the #PRWEEK40UNDER40 2026 list! Join us in celebrating this well-deserved honor: https://t.co/8ohIq8DUwo

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Coverage and impressions aren't enough. At #PRWeekConference 2026 on Oct 15, learn how top CCOs connect earned media to business value and prove PR's seat at the executive table. https://t.co/JieIwZMjkS

@CarnivalCruise, @Anthropologie, @Ford

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Join Dig on Sept. 23 at 2 PM EST to learn how video-first social intelligence reveals the narratives, emotions, creators, and moments shaping brand perception before they become tomorrow's headlines.

🎟️ Register: https://t.co/IXKa1R6woP+

#BrandReputation

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On this week’s episode of The PR Week, Steve Barrett and Frank Washkuch discuss Publicis Groupe’s media moves with Coca-Cola and PepsiCo, plus sit down with Kenny Gold, who was appointed this year as Edelman’s first chief creator officer.

🎧 https://t.co/DgrHiLVEjZ

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In this week's Gen Zeitgeist, @WeberShandwick's Shannon Kauber examines what it means for Gen Z to carry forward the stories of the September 11 attacks on the World Trade Center and how inheriting the responsibility shaped her career in communications.

https://t.co/YM4sx2OgxQ

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This week on The PR Week, Steve Barrett returns to the show for a conversation with @EdelmanPR’s first chief creator officer, Kenny Gold.

🎧 Listen to the full episode: https://t.co/ddATqbKHfW