Pratishtha Kaura

Communications Professional | Feminist | Voracious reader & wannabe writer |
Blogs at @timesofIndia | Listed in @PRmomentIndia #30Under30 2017

[Pratishtha Kaura @PR_wali]

"Not everything that can be counted, counts. Not everything that counts can be counted" — William Bruce Cameron
#morningmotivation via @momentumdash

[Pratishtha Kaura @PR_wali]

#AI can tell a story but it cannot be the storyteller.

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[Pratishtha Kaura @PR_wali]

Stories don't just explain the strategy, they are how we execute it, says Chris Foster, CEO, Omnicom PR

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[Pratishtha Kaura @PR_wali]

It's okay not to be okay, high time more and more people and organizations about
Mental health and wellness.
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[Pratishtha Kaura @PR_wali]

Steve Jobs various speeches at Apple launches are still classic case studies in storytelling. Show and tell approach as well as data led storytelling.
Reminder during the session at
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[Pratishtha Kaura @PR_wali]

Greta insights.

Don't overcommunicate, let the story speak itself.
People buy the story, not product.

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[Pratishtha Kaura @PR_wali]

Looking forward to this session now -
The Role of our Brain in Unlocking the Power of Stories
Raja Jamalamadaka, Neuroscience Expert

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[Pratishtha Kaura @PR_wali]

Vaseline's campaign of using user generated content into a campaign was a great one.

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[Pratishtha Kaura @PR_wali]

How do you cut through the noise when everyone today can share questions and tips on health. Important to engage patients who share their experiences and dispel myths.

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[Pratishtha Kaura @PR_wali]

From Audience Insight to Impact: Stories Only Matter if They Matter to Someone.
Wonderfully named, even wonderful session with so many anecdotes.

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[Pratishtha Kaura @PR_wali]

So many people talking about understanding why is more important than why. good reminder to read the book Start with why by @simonsinek

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[Pratishtha Kaura @PR_wali]

@TweetsAnup @PRAXISInd @RepTodayMag Absolutely agree. Some faces are not visible on the stage but they are the backend anchors without whom it might be not be possible to make it happen. Cheers to those! The village, the town, the people.

[Pratishtha Kaura @PR_wali]

The sponsors who make it happen.

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[Pratishtha Kaura @PR_wali]

@BarshaPanda Thank you, Barsha.

[Pratishtha Kaura @PR_wali]

Looking forward to this discussion. As AI becomes more mainstream, it is crucial to have these discussion on ethics in AI and PR.

[ICCOpr @ICCOpr]

🔎 #ICCOEthicsMonth Spotlight

We welcome Pratishtha Kaura (AVP, Edelman India) to our Ethics Panel on AI, Ethics & PR.

🗓️ 30 Sept | 10:00 AM BST
🔗 Register: https://t.co/IO5LUFq0D5

#ICCOEthicsMonth #EthicsInPR #AIandPR #PRLeadership

[Pratishtha Kaura @PR_wali]

AI will bring (it already is)more productivity and efficiency to workflows.
A wonderful session by Adrian Warr at
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[ICCOpr @ICCOpr]

🔎 #ICCOEthicsMonth Spotlight

We welcome Pratishtha Kaura (AVP, Edelman India) to our Ethics Panel on AI, Ethics & PR.

🗓️ 30 Sept | 10:00 AM BST
🔗 Register: https://t.co/IO5LUFq0D5

#ICCOEthicsMonth #EthicsInPR #AIandPR #PRLeadership

[Pratishtha Kaura @PR_wali]

The perfect toolkit needed today to become creative strategist and campaign implementation.

Ao nice to see @elevenlabs here.

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[Pratishtha Kaura @PR_wali]

New ABC today - A for AI, B fir border tensions and C for Climate Change. Nicely described.

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[Pratishtha Kaura @PR_wali]

Embrace the science, unleash the art.
Adrian Warr, @BursonGlobal says at
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[Pratishtha Kaura @PR_wali]

Things that corrupt storytelling.

Bias
Misinformation
Laziness

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[Pratishtha Kaura @PR_wali]

Stories can shape narratives. But there is a darker side of the stories too. Adrian Warr speaks about it.

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