Iñigo Peralta | Influencer & Paid Ads Wizard

Helping brands grow through influencers and paid media 🚀

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

How to scale an ecom brand to 50k pm without any ad spend.

Influencer affiliates is the most slept-on strategy on ecom, today I am revealing everything.

Say we own a clothing brand and we're just starting out. We have a low budget and want to get to 50k pm quick.

Thread.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Hey #ugccreators, I'm looking to partner with 10+ creators.

- Must speak Spanish natively.

- Hiring 5 males and 5 females.

- Looking to build a long term relationship.

Like this tweet & comment #ugc + add a link to your portfolio so we can reach out😃

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

@CTtheDisrupter I have a question for u!

I'm running lead gen ads for a client using FB lead forms.

I usually use your 1 campaign set up with DCT and CONTROL

but

when running facebook lead form ads, we can't extract the post ID

what campaign structure would u recommend?

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

@theisaacmed What AI are you using?

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

How to take full advantage of Facebook’s AI?

- 1 campaign structure: 1 ad set for testing and 1 for creative winners

- Use DCTs for testing

- Go broad, exclude purchasers

And that’s it. @CTtheDisrupter style.

Just focus on improving your biz and creating killer creatives.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Tiktok ads 101:

Get influencers to post a tiktok video.

Onboard them to affiliate program.

Run spark ads (means run ads from influencer's profile).

Pay an influencer a commission of every sale generated.

You just need a good offer, works every single time.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

I have a vision and I won’t stop until I achieve it.

You will be able to see it.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

How to build a multi-million $ brand with no budget?

1. What you'll need
2. Influencer seeding
3: Numbers: $20k profit in 1 week

Thread.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

We started working with a new client 1 month ago.

Crappy landing page,
Branded static images as creatives
No entry offer

And wondering why they weren't profitable.

We've fixed the first 2 and already doing pretty good. Killer offer starts this week.

Scale season.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

FB ads are great and yeah every brand should have paid media, BUT

why obsess about it?

Focus on other client acquisition channels too.

Build an influencer army.

Improve product, improve CS, improve your offer, etc

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Hey #ugccreators, I'm looking to partner with creators to create content for wellbeing products (sustainable, organic) for my agencies brands that we work with.

We're looking to build a long term relationship

Like this tweet and comment #ugc so we can reach out😃

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Build an affiliate network.

It will generate sales and content.

Use that content to scale with paid ads, start with Tiktok.

Simple strategy that works every time.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Here's how you build a list of influencers who happily sell your product for free:

1. Identify Your Ideal Influencer

They must have the target audience you're looking for.

And a 2% engagement rate with 5-100k followers (use social blade to confirm)

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Never pay an influencer upfront!

The pay per post model is dead.

Gift your product instead.

Build an affiliate relationship with those who post.

No one is doing this, take advantage.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

The biggest risk is not taking any risk.

Life is too short, don’t take it too seriously.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Start building an audience today.

Add value and be consistent for 12 months.

You'll be set for life.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Does FB show a low ROAS?

Look at the blended new customer CPA, is it good?

Eliminate the ROAS metric from your columns.

Keep spending.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

How to increase e-comm sales for FREE:

1. Build influencer list
2. Cold DM list
3. Send product
4. Watch who posts
5. Build affiliate relationships with posters
6. Enjoy the sales / Enjoy the $$$

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Don’t pitch affiliate deals to influencers in cold DMs…

Gift them your product with no strings attached.

If they post it, pitch.
If they don’t, move on.

Repeat the process, each month.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

Give before asking for anything, this is the key to influencer marketing.

Send your products to hundreds of influencers for free and build a long term relationship with them

You are giving before asking, none of your competitors are doing it.

Take advantage of it.

[Iñigo Peralta | Influencer & Paid Ads Wizard @PRalts]

@XyzCammy @nagynorbertmate