Philipp A. Rauschnabel

Professor (PhD) | Author | Speaker | Researcher
Topics: #AugmentedReality, #Metaverse & co
#UniBw #Munich #Bamberg | personal account

[Philipp A. Rauschnabel @PRauschnabel]

📢 IF YOU COLLECT, ANALYZE, OR REUSE RESEARCH DATA IN EUROPE, THIS GDPR DOCUMENT MATTERS. https://t.co/kuPnr75jPU @EU_EDPB

[Philipp A. Rauschnabel @PRauschnabel]

Back again after 14 years (#emac2011) #inspiring

[UniBw M @unibw_m]

Die neue #Weihnachtsstudie 2024 von Prof. Philipp Rauschnabel von der #unibwm ist online mit spannenden Ergebnissen:

https://t.co/OYjHsliCXr

[Philipp A. Rauschnabel @PRauschnabel]

Policy Paper on #XR. https://t.co/acbmlC8Chq "POLICY BRIEF"
"Virtuelle Welten und immersive Technologien Verbraucherschutz im Internet der Zukunft"

by SVRV

[Philipp A. Rauschnabel @PRauschnabel]

https://t.co/XZH4UOro0w

[Philipp A. Rauschnabel @PRauschnabel]

#Meta #Orion #ARGlasses https://t.co/JZ04VmWHGe

[Philipp A. Rauschnabel @PRauschnabel]

New paper: Augmented reality marketing in hospitality and tourism: a guide for researchers and managers https://t.co/gKtjcZOAlY

[Philipp A. Rauschnabel @PRauschnabel]

"#AR brings the brand to the consumer, #VR brings the consumer to the brand." 🥽

[Philipp A. Rauschnabel @PRauschnabel]

#AugmentedReality and #virtualreality in B2B. New paper. https://t.co/2b0TvAI0mf

[Philipp A. Rauschnabel @PRauschnabel]

Free @vodafone_de X @unibw_m whitepaper on the metaverse -- more than 2200 respondents shared their views. Download PDF here: https://t.co/6YuCDXo92G

[Philipp A. Rauschnabel @PRauschnabel]

New Paper (open access / free to read & use): #AugmentedReality can foster #Consumerbrandrelationships - in particular #brandlove.

How? By bringing a brand into a consumer's close, physical environment.

Download: https://t.co/E157UPPO5S

@AaronAhuvia @katrinschein

[Philipp A. Rauschnabel @PRauschnabel]

Another new paper on #AR, published in Information & Management: Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on Retailing https://t.co/8vaK6u2qcY

[Philipp A. Rauschnabel @PRauschnabel]

research: CONSUMER x CONTEXT x CONTENT x COMPUTING DEVICE = successful #AugmentedReality
https://t.co/w7rbOtbGtF #ar #spatialcomputing #visionpro

[Philipp A. Rauschnabel @PRauschnabel]

The #4C framework for #AugmentedReality **NEW** https://t.co/MUPUKxl8lY

[Philipp A. Rauschnabel @PRauschnabel]

#MEC #MeansEndChain #AugmentedReality https://t.co/OTc1DpWS4q - new paper, theoretical framework for #AR marketing, #openaccess

[Lana Mulier @LanaMulier]

The metaverse may be virtual, but the impact is real! 🚀Nearly a hundred people from academia & industry gathered at @IESEG in Paris for the #conference on #virtualworlds & #metaverse🎮4 researchers and 4 industry experts shared their interesting insights💡https://t.co/amj4ebcYog

[Philipp A. Rauschnabel @PRauschnabel]

Let's get #XR into #bluesky -- looks quite promising so far!

[Philipp A. Rauschnabel @PRauschnabel]

Understanding prospect #metaverse & #xr users is challenging. Using #PERSONAS could support you here. Using the 90's metaphors of Boris Becker and Robert T-Online can help you. #IchBinDrin https://t.co/OSC2WKQ82G

[Philipp A. Rauschnabel @PRauschnabel]

@JeanLny Same here. But I am looking for an invite ;-)

[Philipp A. Rauschnabel @PRauschnabel]

Finally, #IKEA is offering AR headsets - just have to build it yoursefl ;-) https://t.co/NbkX6IlYIq