Michelle Garrett | B2B PR Consultant/Writer

Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored host🎙

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

ICYMI: I wrote a BOOK! 😲

B2B PR That Gets Results is available now - but who is it for? 🤔
✅ Small marketing teams (as small as a team of one)
✅ Small B2B companies (< 500 employees)
✅ PR/comms pros looking for a refresher or tips
✅ Anyone looking for *practical* PR advice

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@ImSoSarah @JessicaHuseman Yes! And I do wonder if the training some of these people who claim to be PR "gurus" & "experts" received explained to them how journalism works.

I have a journalism degree. PR sat within the J school. So I had to write stories for the student paper, etc. That makes a difference

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@maxwelltani It would be kind of ironic if PR people who use AI and media databases to spam out pitches were to blame for reporters abandoning their inboxes 😏

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@maxwelltani Exactly.

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

What is digital PR—& how does it differ from traditional PR? If you work in PR, you know that Q can spark a debate.

But as GEO enters the conversation, a better Q may be: How much does that distinction still matter?

Join me & guest Vince Nero for PR Explored 11/10 @ noon ET

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@banafsaji Thanks so much, Nicola!

High-quality photos make SUCH a difference.

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

I’ll also be writing a piece for the PRSAY blog soon, which I’ll share once published.

If you work in PR and comms and haven’t been to PRSA ICON, add it to your calendar for 2027 when it will take place in Chicago Oct.. 24-26.
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#PRSAICON

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Thanks to @PRSA for allowing me to be part of the inaugural PRSA ICON Creator Collective.

I so enjoyed meeting my fellow creators, interviewing speakers, and sharing about the conference on social media before, during & after.
https://t.co/IvKiljkiW1
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#PRSAICON

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

How much fun can a PR pro learning - & connecting! - in 3 days? A LOT!

Thanks to everyone who spent a little time talking & hanging out at the world’s biggest gathering of PR pros, PRSA ICON!

If you’re in PR, do yourself a favor & attend!
@PRSA @prsaicon #PRSAICON #ICON2026

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@ScanmyphotosC Thank you so much, Mitch!

I'm glad it was helpful. Sometimes I think we in PR assume that everyone knows what newsjacking is - but many do not.

And yes, often in the PR world, we see icky behavior (unfortunately).

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

It's budget planning season. If you know of a B2B company looking to include PR in its marketing program next year, please keep me in mind.

I'm always happy to chat to see if there's a fit.

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

When you see digital marketing folks use a term like, "earning mentions on third-party sites" - that means PR.

That's what we, as PR pros, do - help clients earn media coverage.

And we were doing it long before it became the “new” hot thing in marketing.

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Hi! I'm attending ICON. Let's start connecting with each other now. https://t.co/cQrrhBlGMc
#PRSAICON

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

In PR, fundamentals are often overlooked in favor of the latest trend.

But - the nailing the fundamentals is what helps you stay ahead regardless of the trends.

https://t.co/LKK6EbCcyj

#PRTips

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

TOMORROW, 9/30, I'm talking w/ Jenn Elting of the Northeast Ohio Regional Sewer District about strategic decision-making for communicators.

Jenn is presenting @prsaicon next month so I'm excited to get a preview of her session.

Hope you can join us tomorrow-& at ICON! #PRSAICON

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@ThatChristinaG consider the source

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

PR friends, if you're headed to @prsaicon next month, I'd love to see you there!

I'm excited to be attending and hoping to say hi to many of my online friends in person. 🤗

#PRSAICON

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@Frank_Strong @CMIContent That is CRAZY now that you put it that way. "We don't trust the media - but we trust AI" 🥴

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

PR is having a moment.

AI engines have put media coverage back in the marketing spotlight.

“Earned media provides third-party proof and credibility, and it backs up what the company is saying about itself. That’s powerful.”

https://t.co/K2MAksZP6p
@CMIContent

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@plathitude @CMIContent Yes! And I still think if you look at surveys of CMOs that paid gets more attention, even though it's not always effective.

[Lily Ray 😏 @lilyraynyc]

Despite reading AI search and SEO content every day, I rarely read any new finding or discovery that results in actually doing something new or different, strategically.