PR of Sweden

Community för yrkesverksamma och studerande kommunikatörer.

[PR of Sweden @PRofSweden]

#MyTwitterAnniversary

[Sveriges Kommunikatörer @skommunikatorer]

LINKÖPING | Pressansvarig kommunikatör till Länsstyrelsen Östergötland.
Ansök senast den 26 mars.
https://t.co/8RxUZ3TfKH

[Sveriges Kommunikatörer @skommunikatorer]

UPPSALA | Uppsala universitet söker kommunikatör med inriktning mot webb.
Ansök senast den 31 mars.
https://t.co/MudqinKjQ5

[PR of Sweden @PRofSweden]

The playing field is the same for everyone. There are going to be winners and losers. Some will figure things out, and some won’t.

Read more 👉 https://t.co/Lgc3Vt0jJb

#SocialMedia #PublicRelations

[PR of Sweden @PRofSweden]

The algorithm owners are setting the stage. Content must drive clicks, and creators must produce content that drives those clicks.

Read more 👉 https://t.co/Setw8PEmC6

#SocialMedia #PublicRelations

[PR of Sweden @PRofSweden]

Moving forward, I pledge to be more mindful of thinking, writing, and talking about technology.

Read the full article: The Borg Complex: I’m Guilty of this Psychological Fallacy
▸ https://t.co/rFaYip6uiB

#Psychology #PublicRelations

[PR of Sweden @PRofSweden]

Today, social media need user-generated content more than ever. But they don't need mediocre corporate content. They'd much rather have our budgets.

Read the full article: The Silent Switch — How Algorithms Have Changed
▸ https://t.co/EpCq19wfUD

#SocialMedia

[PR of Sweden @PRofSweden]

Your emotional biases on social media in general, or specific channels in particular, won’t change the tide.

Read more 👉 https://t.co/n0YUAHIOLN

#SocialMedia #PublicRelations

[PR of Sweden @PRofSweden]

I would never seek to silence anyone proposing an opposing line of reasoning. Not consciously, at least. But unconsciously?

Read the full article: The Borg Complex: I’m Guilty of this Psychological Fallacy
▸ https://t.co/o6gPKVksFG

#Psychology #PublicRelations

[PR of Sweden @PRofSweden]

The problem under this new paradigm is fundamental — loyalty and trust are non-rewarded behaviours.

Read the full article: The Silent Switch — How Algorithms Have Changed
▸ https://t.co/kQ1cVAoysg

#SocialMedia #PublicRelations

[PR of Sweden @PRofSweden]

“Wait, Jerry, I thought you loved everything digital?!”

Read the full article: Social Media — The Good, the Bad, and the Ugly
▸ https://t.co/PwGrQ0WdO3

#SocialMedia #PublicRelations

[PR of Sweden @PRofSweden]

Have I been guilty of explicitly asserting, or implicitly assuming, that resistance to technology is futile? Yes.

Read the full article: The Borg Complex: I’m Guilty of this Psychological Fallacy
▸ https://t.co/GHyXBeLS6J

#Psychology #PublicRelations

[PR of Sweden @PRofSweden]

I’m only advising organisations to stop complaining and deal with whatever is in front of them. Simple as that. We can all learn from this mindset, I think.

Read the full article: Social Media — The Good, the Bad, and the Ugly
▸ https://t.co/q4lVW3J7He

#SocialMedia

[PR of Sweden @PRofSweden]

As PR- and communications professionals, we should all be aware of what has happened — and what's happening still.

Read the full article: The Silent Switch — How Algorithms Have Changed
▸ https://t.co/uNDEZ7ewJt

#SocialMedia #PublicRelations

[PR of Sweden @PRofSweden]

The Borg Complex refers to a specific form of technological determinism, but in my case, it’s also a psychological fallacy.

Read the full article: The Borg Complex: I’m Guilty of this Psychological Fallacy
▸ https://t.co/oDVc10b5os

#Psychology #PublicRelations

[PR of Sweden @PRofSweden]

Brinner du för PR- och kommunikation? Se till att bli medlem i #PRofSweden: https://t.co/Jx4akadRtb

[PR of Sweden @PRofSweden]

Följ #PRofSweden på Facebook: https://t.co/qU9CjVQpts

[PR of Sweden @PRofSweden]

Pontus Staunstrup har en vass blogg om #contentmarketing: https://t.co/3UFBQuxh8j #PRofSweden via @pstaunstrup

[PR of Sweden @PRofSweden]

Tips på PR-jobb och praktikplatser? Använd forumet på #PRofSweden: https://t.co/Gvp1HqNdL2 #nyttjobb

[PR of Sweden @PRofSweden]

Jerry Silfwers pr-skola är ett praktexempel på innehåll: https://t.co/Phgoxj34RF #PRofSweden via @contentbyran