Sarah Evans 7️⃣7️⃣7️⃣

Communications Strategist & Technology Builder 🔮 Partner Zen Media | Building the human layer between brands and AI |

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

This is a BIG one! I get to not only introduce my new digital twin and massive resource to you.

I built this. No developer, no designer.

Welcome to the AskSarah era.

p.s. 100 steps ahead of me is what our team is doing

https://t.co/oBTmICcFLk

#AI #marketing #business

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

We're breaking our own embargo. Here's how we completely rebuilt our agency as SERVICE as a SOFTWARE https://t.co/IliHihK5yF

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

Getting real: Why IP is the future of agencies and anyone selling hours https://t.co/dRK4DMqxV3

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

The $5,000 half hour: AI just repriced our sales calendar (here's how) https://t.co/SabXfzUskh

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

The boring industries are winning: why trucking, industrial, and legal are outpacing big brands in AI search https://t.co/wWInfSuHc0

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

In NYC for Tech Week. Anyone else here at @axios event? #newyorktechweek #nytechweek

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

TVE: More Than an Answer Engine (the workflows powering today's comms) https://t.co/bBsHLgHhpT

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

The future of e-commerce is phygital, and your content is only 1/3 of how you'll get there https://t.co/nLEw3flHmA

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

AI just told us to buy a Lambo not a Ferrari, here's why that matters right now https://t.co/uJF2neVqUL

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

Cheap AI visibility is a trap: the $99 tools and $90 press releases aren't going to cut it https://t.co/ZQgBrjZlj6

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

One placement means nothing now: AI rewards the brands that own a topic (and here's how) https://t.co/7zIy4pWh7T

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

Google I/O and the next 6 months: They just rewrote AI visibility (and it's becoming true perception) https://t.co/FZ3ZSQax2U

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

What Actually Makes a Model Mention You? Let's Nerd Out. https://t.co/gngsvRHyJI

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

So, I did a little thing. I created THE deck to help you request your AI visibility budget.

In today's PR@ctical I'm giving the entire comms industry a free analyst-grade deck to land the AI visibility budget. Paid subscribers get the keys to the castle on how to execute it.

→ Defense. Discovery. Delivery: the new comms operating system
→ The persona + intent + LLM map (same question, different answer)
→ The 24-hour AI citation play, worth $100K+ AVE (paid only)
→ The free AI Perception Budget Brief

https://t.co/SJpAD8Bs5a

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

What is dynamic news exchange? News used to be "earned media," it's now almost everything https://t.co/z7CCrNr86t

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

Living on the edge, why we are heading to NYC this week https://t.co/vmgd8mIL4F

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

@nickcicero RICHES IN THE NICHES!!!

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

Hot take for every PR pro getting overruled by a C-suite who declines “small” interviews: You can save this and send it to them.

When your CEO declines a podcast because “I’ve never heard of it,” a Substack feature because “the subscriber count is too small,” or a YouTube show because “the reach isn’t there,” they are actively kneecapping your AI visibility and they don’t know it.

The reach math does not account for what AI systems actually cite when they answer a question about your brand.

Here is what’s true in 2026:

→ YouTube is now cited in 16% of LLM answers, beating Reddit (Bluefish, Jan 2026, reported by Adweek)

→ LinkedIn is the #2 most cited domain across ChatGPT, Google AI Mode, and Perplexity (SEMrush, 325,000 prompts, Feb 2026)

→ LinkedIn articles drive 50 to 66% of LinkedIn’s AI citations, and the platform jumped from rank #11 to #5 on ChatGPT in three months (Profound, 1.4M citations, Nov 2025 to Feb 2026)

→ Substack is now an earned media engine that LLMs crawl as a trusted, high-engagement source (PR Daily, Oct 2025)

→ Content updated within 30 days gets 3.2x more AI citations than older content (Cross-platform LLM analysis, Q1 2026)

Read that last one again. Recency is the multiplier!

The newsletter you got mentioned in? Seen by subscribers who trust the editor enough to open the email. That is one of the strongest authority signals AI systems use to construct an answer about your category.

The podcast with “only” 2,000 listeners? Transcript indexed. Spoken expertise. Original audio. AI loves it.

The YouTube show you’ve never heard of? Long-form, transcribed, parseable, and currently outranking Reddit as a citation source.

The editors at those outlets will remember when you said no. And the AI systems will remember when you said nothing.

Three things to tell your leadership:

1.Reach is no longer quantifiable in legacy CPM math. The output that matters now is whether AI systems cite you when a buyer asks about your category.

2.First-mover advantage in newsletters, podcasts, and emerging YouTube shows is real and closing fast. Substack alone has 5M+ paid subscriptions feeding LLM training and retrieval.

3.The recency factor means saying yes today compounds.

PR pros: I see you. Keep advocating. The receipts are finally upon us.

#AIVisibility #PR #GEO #PublicRelations

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

SEO isn't dead the way you think it is https://t.co/eNcDOnu6eX

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

6MOA: We now have access to the most impactful data in the history of our jobs https://t.co/kT5vA7H025

[Sarah Evans 7️⃣7️⃣7️⃣ @prsarahevans]

The New Earned Media: Why Corporate Comms Is Being Rewired for the AI Era https://t.co/tSk0Q1W5iZ