"The 'worried-well' are driving more about healthcare than the people most needing the service."
For how many other sectors is that true. Agriculture and food production for one - countless others too #BrusselsForum19
Why communicating about risks is so hard: "When faced with mortality - our own or a loved one's - the most intelligent people fall apart." #BrusselsForum19
"What is a grown man with real responsibilities doing spending inordinate amount of time worrying about a football club's terrible performance?
Because that's where I stood as a boy of 10 years old."
#BrusselsForum19
Very insightful presentation by @dgardner on "Risk: The Science and Politics of Fear". Human emotions still play a big role in how people perceive and address risks. @PACouncil#BrusselsForum19
"We spent virtually our entire history as hunter gatherers. It's in that environment that our brains evolved." @TactixGR colleague @dgardner at the #BrusselsForum19
Wrapping up at @PACouncil, @dgardner leaves the audience with a puzzle and a challenge, "40 years after we learned that science and statistics aren't an effective way to persuade, in so many industries our primary method still is shoveling more science and statistics."
How did @dgardner use #GameofThrones to help communications professionals at @PACouncil?
"We believe things and believe it strongly because the people around us believe it true: communities of knowledge"
We may think we're in charge, but if the elephant decides it's going to the right, we're going to the right.
Takeaway for communications professionals: talk to the elephant, not the rider. @dgardner speaking at @PACouncil
Defence offsets can by a labyrinth -- colleague @DDuguayTRCanada provides a new road map for a different way to approach ITBs. Check out https://t.co/Zj03EYbQ3v https://t.co/bza903EXqZ