Matthew Sherborne

Scuba dive biz owner turned online entrepreneur & publisher

[Matthew Sherborne @paid]

@EXM7777 Did you ask it... what came first the chicken or the egg?

[Matthew Sherborne @paid]

@sanpellyenjoyer I had the bug spray guy yesterday at my door. He started with "sooo you're the king of the castle." I slowly shut the door while proclaiming... you're banished.

[Matthew Sherborne @paid]

@joshdgavin Pick your friends and partners carefully. Surround yourself with like-minded people who support your growth. Take calculated risks as they are often the difference between staying comfortable and building something exceptional.

[Matthew Sherborne @paid]

If you make YouTube videos, I'd avoid using Google Gemini for your images or scripts, as they add SynthID watermarks that may be used against you later.

[Matthew Sherborne @paid]

@RyanDanz Lived here west of the 5 in the 90's, it was incredible.

[Matthew Sherborne @paid]

@mhp_guy You should also try prompting it for bottom of funnel, middle of funnel ideas that give you articles that are not just easily answered by Ai.

[Shaun Anderson @Hobo_Web]

I've made a tool to align a site with EEAT in Google Sheets and Google Docs.

Fill in your details, and it will create draft information for your site to align your site with Google Quality Rater Guidelines.

DM me.

[DEJAN @dejanseo]

Start measuring your brand visibility in AI models.
Log into: https://t.co/CuKfm8NXQ9 and add 10 phrases or entities that matter to you. We'll do the rest.

[Matthew Sherborne @paid]

@ArielleCPX Sora works pretty well for this.

[Shaun Anderson @Hobo_Web]

Read: Google HCU SEO / The Disconnected Entity Hypothesis https://t.co/NvG3aV148S

[Shaun Anderson @Hobo_Web]

Google HCU Update (now part of Core updates) - and its friend the SPAM update.

This is how Google corrects your rankings - even if you are a 'Healthy Entity' - if you try to SEO your site with AI and doorway-type content.

Google's ranking systems are BUILT on this type of correction.

[Matthew Sherborne @paid]

@dejanseo What happened to your query expansion tool? I thought that one was pretty useful.

[Matthew Sherborne @paid]

@catalinmpit Maybe you need to partner up with the right person.

[DEJAN @dejanseo]

Most search queries are ambiguous making it difficult to classify intent and make decisions on how to optimise for them. Query expansion helps, but only only if you know which queries to expand. This is where our model comes in. Take it for a spin here and try proper questions vs raw keyword queries and experience the model in action:
https://t.co/o6619UxX0Y

[WalletHub @wallethub]

Only 41% of the top 10 search results meet the user’s intent, and 63% of people think that Google search results were better last year. Learn more from WalletHub’s 2024 Google Search Results Study and Survey: https://t.co/w9MOvspjnR

[Matthew Sherborne @paid]

@mxmzb Copyright lawyers and licensing brokers

[Matthew Sherborne @paid]

@MorganOMedia @Jake_Boly Morgan, have you considered that your pages are overoptimized for keyword phrases in the titles? Also why are you using so many H2 tags? This may be causing you a problem.

[Mediavine @mediavine]

The biggest threat to the open internet is happening in search.

Mediavine CEO @erichochberger's byline for @adexchanger takes a look at the impacts of recent core updates and generative AI: https://t.co/8PDXOs3ARp

[Jason Kint @jason_kint]

Wow. AI companies training without compensating creators are running straight at a brick wall of bipartisan public sentiment. 1/2

[Lily Ray 😏 @lilyraynyc]

These are the sites with the greatest % declines in Google SEO visibility between September 4, 2023 and April 22, 2024 (@Sistrix data)

Gee, notice anything totally obvious, or is it just me?

Sorry to anyone who works on any of these sites, I know a lot of you are seeing this. I just think the world needs to see this data.

This is not meant to be a reflection or knock on anyone's SEO abilities... clearly there are bigger forces at play here.