Viral TikTok challenges around local songs are becoming a serious promotion engine for artists, especially emerging acts. The “Ndiwe” challenge by Eugene Rein is one example of how songs are breaking beyond radio through creator culture.
Madness Entertainment is not only dominating artist management, but they’re also making a huge impact on the entertainment industry in Malawi and across Africa. Massive respect to the whole team for the work they’re putting in.
Let’s give credit where it’s due — Madness Entertainment deserves their flowers. If you want to become famous quickly in Malawi, just get connected with Kev and his team.
Honestly, many of us barely knew personalities like Morale the Rapper, Small Wifey, Cecil, Purple Ethie
just to mention a few. These individuals may not have been major names before, but after getting involved with Madness Entertainment, they’ve gained massive recognition and a strong following.