Parative Customer Orchestration System

Parative transforms manual Success teams into scalable revenue teams.

[Parative Customer Orchestration System @ParativeHQ]

No launch is complete without a totally bad@ass launch video.

And the launch for #CustomerSuccess Sidekick is no exception!

We're live on @ProductHunt today and we'd love your support. You can check it out here: https://t.co/6LBYbYUg9C

[Parative Customer Orchestration System @ParativeHQ]

Ever stopped to wonder if your tech stack might be silently draining your resources?

Explore how an audit can set you on the path to significant savings and improved efficiency.

Let's put your tech stack on a diet! https://t.co/ZekLnDXy1F

[Parative Customer Orchestration System @ParativeHQ]

Did you know that, on average, companies today use a whopping 130 #SaaS applications?

Given the rocky #macroeconomic environment, many are realizing this isn't sustainable.

Check out our latest on how we got here and what companies can do going forward.
https://t.co/7J4EYBODSh

[Mark Lerner @MarkDaMarketer]

The average mid-sized company utilizes 137 unique SaaS applications.

137!

After years of loose budgets and massive growth, the macroeconomic environment has changed considerably this year.

Check out our latest eBook on the argument for minimizing your tech spend by consolidating your tech stack.

In it, you'll learn:

📛 The problem with fragmented tech stacks: Gain an in-depth understanding of the inefficiencies, redundancy, and high costs associated with managing multiple SaaS tools.

🔌 The power of consolidation: Learn how consolidating your tech stack into fewer, more comprehensive platforms can result in substantial cost savings, increased efficiency, and strategic advantages, particularly in challenging economic conditions.

🏗 The role of Parative CS: Explore the key features and capabilities of Parative CS, a comprehensive tool designed to help manage customer success and drive Net Revenue Retention (NRR), without the need for complex implementations.

🛣 Pathway to Consolidation: Equip yourself with a practical guide on how to transition from a fragmented tech stack to a consolidated one, including auditing your tech stack, implementing @ParativeHQ CS, and tips for managing the change process effectively.

Download here: https://t.co/KKyKFxhMN6

#SaaS #TechConsolidation #NetRevenueRetention

[Parative Customer Orchestration System @ParativeHQ]

Check out the latest from Parative on going beyond surveys to gain #CustomerInsights 👉

[Mark Lerner @MarkDaMarketer]

Just dropped a new blog post on the power of data-driven CX Tech Stacks that I thought you all might like.

Here's the breakdown:

💻 The CX Tech Stack: How it personalizes customer engagement.

🔎 Identifying expansion opportunities using data.

🎓 The importance of a data-driven culture in an organization.

Check out the full post if you're interested in how data shapes customer success. Would love to hear your thoughts!

https://t.co/zWFlsPtKb1

#CustomerSuccess #DataDriven #CXTechStack"

[Parative Customer Orchestration System @ParativeHQ]

Our latest resource, 'The Ultimate Guide to the CX Tech Stack,' is now available! 🎉

Learn about:

🎯 The #CX #TechStack
🛠️ Its key components
📊 The power of data
🚀 Expansion opportunities
🧠 Building a #DataDriven culture
🔗https://t.co/caqeZRL4P9

[Parative Customer Orchestration System @ParativeHQ]

What if you could have all the power of a #CustomerSuccess Platform without having to log in to another dashboard?

What if you could have that power, while still keeping your single source of truth (#CRM) intact?

What if it was no longer a "what if"?
https://t.co/gFYqt8XGom

[Parative Customer Orchestration System @ParativeHQ]

Does your Customer Success Platform (CSP) feel more like a roadblock than a springboard 🤔

Maybe it's not about the tool but how it aligns with your unique needs.

Check out the latest from @MarkDaMarketer on the Parative blog here 👉 https://t.co/Ji9kRx5itG

[Parative Customer Orchestration System @ParativeHQ]

🚨 The formula for success in the SaaS industry has changed. 🚨

In today's fast-paced and fiercely competitive landscape, customer success is the game-changer.

👉 Download your copy here: https://t.co/zEh2xfDg0A 👈

#CustomerSuccess #SaaSIndustry #DownloadNow

[Parative Customer Orchestration System @ParativeHQ]

Looking to boost #NetRevenueRetention in an increasingly difficult growth environment? It might be time to consider Operational Efficiency as a tool to get there.

[Mark Lerner @MarkDaMarketer]

So, I have good news and bad news.

Bad news first:
SaaS growth is slowing... again.

According to a recent article by @ProfitWell, April saw a stalling of the positive momentum in SaaS growth that we saw in Q1. It seems that the failure of SVB might have been a catalyst.

The good news?

There are still ways to boost #NRR, even in an environment where #churn remains high, and #CustomerAcquisition is increasingly difficult.

How?

Operational efficiency. Learn more here: https://t.co/CtuCAomuwT

[Parative Customer Orchestration System @ParativeHQ]

We interrupt your regularly scheduled Friday scrolling with this incredibly important announcement!

(Watch all the way through to the end for our insane offer).

Head over to https://t.co/K8isYemx8b and get a walk-through today!

[Parative Customer Orchestration System @ParativeHQ]

The #CustomerFeedback process is Broken! 💔

So we decided to fix it!

Parative VoC solves the entire feedback loop:

📊 Measure the Business Impact
🔄 Close the Loop Automatically
🤝 Unite Your Teams
📈 Customizable and Transparent
Learn more here: https://t.co/rlvDIwBQk0

[Parative Customer Orchestration System @ParativeHQ]

Check out this week's episode of Launch and Learn with @MarkDaMarketer and @theKeithF for some 🌶️ takes #CustomerData

[Mark Lerner @MarkDaMarketer]

🚨Your customer data is useless if no one understands it! 🚨

Are you struggling to make sense of your customer data?

Do you feel like you have all the tools you need to capture, store, transform, and visualize data, but are still missing out on insights that could drive revenue?

That was the theme of my latest discussion with @theKeithF for this week's episode of the Launch and Learn podcast.

We covered how companies can improve efficiency, reduce excess spend, and predict customer readiness for more.

Here are some key takeaways:

💡 Companies need to democratize understanding of the insights hidden in the data, not just access to it.
👎🏻 Simply storing data is not enough; it must be genuinely understood to be useful.
👨🏾‍💻 Accessibility to data insights must be democratized and easily accessible for frontline individual contributors.
🤷🏽‍♂️Failing to solve data accessibility problems can lead to layoffs and other negative consequences for employees and the company.

Check out the full episode here 👉🏽 https://t.co/08JL87lPUs

#customerdata #dataunification #democratization #sales #marketing #efficiency #revenue

[Mark Lerner @MarkDaMarketer]

Do you really need a #DataScientist to use data to expand existing accounts?

🌶️ Hot take: No.

Check out the latest from @ParativeHQ to unlock the secrets to identifying expansion behaviors in your customer base without a data scientist.

Check it out 👉 https://t.co/qWhGEZMh3y
#ExpansionRevenue #Retention

[Parative Customer Orchestration System @ParativeHQ]

🌶️Spicy🌶️ takes and shocking Seinfeld revelations in this week's Launch & Learn: Building in Public with Parative's own @MarkDaMarketer and @theKeithF

[Mark Lerner @MarkDaMarketer]

🔥 Hot take: Most companies don't understand what a Voice of the Customer (VOC) program really means! 🤯

In our latest conversation for the Launch & Learn podcast, @theKeithF, and I discussed the importance of implementing a comprehensive #VOC program.

"Comprehensive" being the operative word!

Here are four key takeaways from our discussion:

🎯 A VOC program should cover the entire customer #feedback loop, including feedback collection, organization, and classification, measuring impact and implication, prioritizing critical feedback, closing the loop with customers, and more.

💰 #Revenue should be the North Star metric for measuring the success of the VOC program. Feedback collection needs to go somewhere to measure its business impact.

💬 A successful VOC program requires a shift in company culture towards feedback and customer satisfaction, with the head of revenue being responsible for the VOC program.

🌟 Automating the feedback management process can free up customer-facing teams to invest their time in areas that require human intervention.

Check out the full episode of this week's @ParativeHQ Launch & Learn: Building in Public 👉🏽 https://t.co/KbE410yiNX

[Mark Lerner @MarkDaMarketer]

When I say scoring, what comes to mind?

For most people in SaaS, the assumption is that I am referring to "lead scoring."

But scoring is so much more.

We quantify our prioritization by scoring customers, prospects, leads, etc., so that customer-facing teams are better able to scale while the company grows.

That's where @parativeHQ's scoring comes in:

🔮 Predictive, outcome-focused scores are generated using a large variety of #CustomerData.

🗺️ Those scores are then mapped to relevant #customer segments.

⚡️Then, they are stored seamlessly in your CRM and used to trigger workflow #automations.

With Parative, you can score customers’ growth readiness and potential based on the revenue signals defined by your team.

Parative's scoring is:

🧪 Completely Customizable: Test, experiment, and optimize Parative scores over time as you learn which factors lead to the outcomes you care about.

🔌 Delivered to Other Tools: Parative scores can be delivered to your team wherever they work – your CRM, Slack/Teams, email, or desktop.

💡 Provided with Context: Your reps need to know why a customer has a certain score. Parative always provides this context wherever scores are delivered.

Check out @parativeHQ's Scoring Automation here: https://t.co/XFU9mKArlo

[Parative Customer Orchestration System @ParativeHQ]

@theKeithF and @MarkDaMarketer bringing the 🔥 this week. Check out the latest Launch & Learn: Building in Public 👇🏾

[Mark Lerner @MarkDaMarketer]

What if I told you that Budget wasn't actually a constraint?
Check out this week's episode of Launch & Learn to hear @theKeithF dropping knowledge https://t.co/kWbzRDU7wL

#LaunchAndLearn #BuildingInPublic #SalesStrategy #RevenueGrowth #BudgetConstraints #SaaS #B2B #Podcast

[Mark Lerner @MarkDaMarketer]

I'm thrilled (and slightly terrified) to introduce you to our very first episode of @ParativeHQ 's newest series...

Launch and Learn: Building in Public.

Check out the full episode here: https://t.co/trp5CZQYDD
#CustomerSuccess #Revenue #PredictiveScoring

[Parative Customer Orchestration System @ParativeHQ]

... large team?
Try these six steps:
📊 Define Retention Metrics
💻 Enhance Data Collection
📈 Develop a Segmentation Model
🧪 Implementing a Retention Model
🚨 Monitor and Alert System
🤝 Foster a Culture of Customer Success
https://t.co/OTJxyQbkD9

[Parative Customer Orchestration System @ParativeHQ]

Sustainable growth means that you acquire new customers and retain (and grow) them.

But how can you accurately forecast retention across a...