This makes sense.
Creators should be rewarded for their own perspective, which is unique to each person. It’s what makes it interesting.
This is the only place where you have the opportunity to hear deep dives from people if they share.
If everyone is trying to gain an edge, it takes away from it.
Today, we’re launching Original Content Rewards.
The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.
Original Content Rewards is the result.
This program is built around a simple idea: reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 -- not those who have become best at gaming the system.
This is just the beginning. We’ll continue refining the program, improving our models, and raising the bar over time. But we’re so excited to keep investing in the creators who inform us, entertain us, make us laugh, teach us something new, and drive meaningful conversations on 𝕏 every day.
To everyone who creates original content on 𝕏 and makes this a better platform every day: thank you. We’re excited to keep building for you.
Everyone and their mother is trying to get in on the multi-vendor game, at this point, with zero differentiation, zero UX consideration, and zero governance. Pretty wack, I don't want AI from Spotify, just focus on what you do best!
Naturally Ramanujan.
A thinker first, a mathematician as a side effect.
@JohnNosta explores how his insight created ripples that still bend the world around us, today.
https://t.co/Fm3wgJpVBV
Open-source is NOT the same thing as open-weight.
The distinction matters.
The new Meta model is open-weight, not open source.
It’s unfortunate to see the NYT misreport it.
@GaryMarcus explains here:
https://t.co/iQj2UIXfES