Parker Olson 🎙️

The #1 authority on using AI to pitch the media 🤖

🚀 2x founder (1 exit)

[Parker Olson 🎙️ @ParkerOlson_]

@nealshulman @iamshaanarora best copywriter I know ...

[Shaan Arora @iamshaanarora]

Chat how do we feel about the PayPal cold payment outbound method?

It just worked on me and i booked a demo

Might have to start running that strat

[Parker Olson 🎙️ @ParkerOlson_]

@jonesyjen Hey @jonesyjen - I'm literally the #1 voice on using AI to pitch the media & live in NYC - would love to join this week (at least for a HH or something) - can we connect?

[Parker Olson 🎙️ @ParkerOlson_]

@steveturnerpr Hell ya @steveturnerpr !

[Parker Olson 🎙️ @ParkerOlson_]

@jjen_abel what do you think about naming?

[Parker Olson 🎙️ @ParkerOlson_]

to all of my PR friends worried about AI taking their job - let me address the 🌭 in Times Square -

Two important things to take note of:

1 - “AI” alone won’t take your job

2 - if you don’t learn / adopt it, people who do will take your job.

It’s happening already - I can personally attest:

My very small team and I are using our AI tool to provide better client-results than agencies 2-4x our size… at less than half the work.

How do I know?

I’ve talked with those agency owners

You don’t have to go all in on AI, but you better understand what is being built / used today & think critically about how this may impact you in the future 🤷🏼‍♂️

[Parker Olson 🎙️ @ParkerOlson_]

@jjen_abel Can’t wait for the day you finally take a call with me. I’m like your biggest disciple

[Parker Olson 🎙️ @ParkerOlson_]

If you know, you know...

pressrelease_FINAL.doc
pressrelease_FINALFINAL.doc
pressrelease_ACTUALFINAL.doc
pressrelease_FINALUPDATED.doc
pressrelease_FINALGROUPEDITS.doc
pressrelease_FINALGROUPANDCEOEDITS.doc
pressrelease_SERIOUSLYFINALPLEASEMAKEITSTOP.doc

^ credit to Aaron G!

[Jen Abel @jjen_abel]

often ignored, in enterprise sales startups need to undergo two layers of product/market fit

Land: PMF with buyer
Expand: PMF with user

most startups never get that $MM expand as they don’t tightly project manage OR spend enough time with team

founders - you should be in office of your biggest clients, at least, once every/every other month to get the insider info and where focus is going (you can get opportunities before rest of market has a chance!)

[Parker Olson 🎙️ @ParkerOlson_]

What do you think can generate more sales meetings in a month?

[Parker Olson 🎙️ @ParkerOlson_]

Am reading about a vicious cycle going on in PR right now (it's probably been going on for a while), here it is:

1. Company seeks out PR firm

2. PR firm sends proposal and *over-promises* knowing they are going up against lots of competition

3. Client vets PR firms & chooses firm who *over-promised*

4. Junior staff members at PR firm stuck pitching low-caliber stories to achieve unrealistic results

5. Junior staff members get angry reporters & nasty responses

6. Junior staff mental health suffers

7. Repeat

Note: I don't think this is indicative of most firms, but appears to be consistently happening... 😞

Thoughts?

[Parker Olson 🎙️ @ParkerOlson_]

if you don’t find this funny, then you don't work in Public Relations 😂

[Parker Olson 🎙️ @ParkerOlson_]

@thesamparr I let my account rest for several years and am not re-building. Seeing consistent growth over the last 45 days or so

[Parker Olson 🎙️ @ParkerOlson_]

@thesamparr @wesca_ 😂

[Parker Olson 🎙️ @ParkerOlson_]

A friendly reminder no one else will tell you on here:

Time spent scrolling here is = time not spent:

🤩 enjoying life

✍️ working on building your dream career / life.

That’s it!!

Enjoy the long weekend 🙏

[Parker Olson 🎙️ @ParkerOlson_]

@jjen_abel @jjen_abel I swear your like my business spirit animal 😂

[Parker Olson 🎙️ @ParkerOlson_]

@jjen_abel Have actually seen this to be true lol

[Parker Olson 🎙️ @ParkerOlson_]

“A junior employee spent 20-40 hours collecting rates from podcast ads”, it gets worse:

This was for a single client.

The client wanted to know how much it would cost to go on or run ads on “the top podcasts” in their niche.

20-40 hours of work, just so a client could peruse the buffet of options.

Thats a $500 - $1000 ask. 💰

AI tools exist that can perform this exact task with less than 30 minutes of time from a public relations professional.

AI is not coming for PR jobs, it’s coming to improve margins & reduce work load

[Parker Olson 🎙️ @ParkerOlson_]

PRCA reported that 1/3 PR folks are diagnosed w/ a mental health condition 😔, but there is hope:

Tools, technology & data are coming to make life a bit more manageable.

🤖 AI that can …

🔍 identify the perfect outlets for any story / angle / press release

📖 research what the journalist likes to talk about & how their style of publishing usually looks

✍️ draft pitches that look and feel like you, but also fit the style of the journalist

📈 track, analyze & optimize media relations

+ so much more

Will this replace jobs?

——> Absolutely not.

Will it make life easier?

💯