Partnerize

Partnerize is the only partnership management solution powering profitable growth for marketers through end-to-end technology & comprehensive service.

[Partnerize @partnerize]

AI-driven discovery is changing:
• How consumers build consideration sets
• Where brands gain visibility
• Which channels receive credit
But many organizations still can’t connect AI visibility to commercial outcomes.
See the data: https://t.co/QcKe1QXzzr

[Partnerize @partnerize]

Traditional attribution was built for clicks.
AI-driven commerce is built on influence.
New EMARKETER/Partnerize research explores how marketers are rethinking measurement, budget allocation, and partner strategy in an AI-shaped ecosystem. https://t.co/czxHBFnuXo

[Partnerize @partnerize]

Discovery has moved upstream. Consumers are making decisions before the click ever happens — through AI summaries, recommendations, and conversational search. Is your attribution model built for that shift?
New research from EMARKETER + Partnerize: https://t.co/yfX8d2RmgU

[Partnerize @partnerize]

More than 90% of organizations say AI is changing how they approach marketing. Fewer than 10% can track AI’s influence across the full consumer journey. The measurement gap is growing. Get the research: https://t.co/WCj0gwBMWy

[Partnerize @partnerize]

Performance that delivers.
Affiliate and partner marketing generated £20.7bn in revenue, with up to £15 ROI in retail and travel, making it one of the most efficient growth channels today. https://t.co/44MvVfLIbt

[Partnerize @partnerize]

AI-powered summaries (Gemini, ChatGPT) have changed discovery, and traditional last-click models can’t keep up. Are you ready for the next era of conversion attribution? 💡
https://t.co/uZcWA8THvi

[Partnerize @partnerize]

During Cyber Weekend, affiliates drove £1 in every £7 spent—proving their role in high-intent, high-conversion moments. https://t.co/wf6GfuR0s2

[Partnerize @partnerize]

AI is reshaping discovery faster than most measurement models can adapt.
New research from EMARKETER + Partnerize explores how brands are navigating generative search, AI-driven recommendations, and in-app commerce and where visibility gaps still exist. https://t.co/MooqWXLiPz

[Partnerize @partnerize]

Scale matters.
357 million tracked transactions highlight just how deeply affiliate and partner marketing is embedded in the UK digital economy. https://t.co/LBOOCrpxUI

[Partnerize @partnerize]

It’s time to move past clicks. If you're a publisher or an advertiser trying to monetize AI-influenced conversion value, you need a shared economic infrastructure. Discover VantagePoint™:
https://t.co/KrOqB1WOlQ
https://t.co/V1mQuBQxNA

[Partnerize @partnerize]

📢 @Partnerize Performance Awards 2026 are officially open!
We’re calling on the innovators across EMEA who are redefining the partnership channel. We want to see your story. Submit here: https://t.co/9IBIwqWJWD

[Partnerize @partnerize]

Google’s AI Overviews Are Hiding Publisher Value — and the CMA Just Confirmed It. Why attribution, not visibility, is the core problem for content creators. Read now:
https://t.co/prrTNzoj4Q

[Partnerize @partnerize]

AI Overviews compress multi-step discovery into a single moment, making traditional signals (clicks, referrals) irrelevant. We break down why last-click tracking is unsustainable for publishers. 📉
https://t.co/a8aX1t54zx

[Partnerize @partnerize]

The UK's CMA proposals signal a turning point for AI and publisher attribution. Policy alone won’t resolve the gap. In AI-driven discovery, proof secures revenue. Two must-read blogs on the future of monetization:
https://t.co/ocfyIQGsGd
https://t.co/sg1c2FXaHX

[Partnerize @partnerize]

Want to set unique commission rates for specific milestones like revenue thresholds or product margins? Dive into event-based commissioning for tailored rewards based on outcomes! #Partnerize
Learn how: https://t.co/YwTpbVpcXL

[Partnerize @partnerize]

It's not an SEO issue; it's an economic one. The CMA is pushing for transparency, but measurement creates leverage. Get the full story on Google's AI Overviews and the attribution crisis.
https://t.co/LjabPHzQWx

[Partnerize @partnerize]

Scale only matters if you can measure what drives outcomes. If influence is not compensated, it eventually disappears. To this end, Partnerize is proud to be a finalist for the US @partnership_aw

[Partnerize @partnerize]

Where is influence happening? VantagePoint™ is designed to surface AI-mediated influence by linking upstream exposure to downstream conversion activity. Read how it shows advertisers where decisions are shaped, not just closed:
https://t.co/JWhbcEAHbs

[Partnerize @partnerize]

It's not an SEO issue; it's an economic one. The CMA is pushing for transparency, but measurement creates leverage. Get the full story on Google's AI Overviews and the attribution crisis.
https://t.co/dkZOCJwErj

[Partnerize @partnerize]

Introducing the VantagePoint™ Fractional Commission Standard (VPFCS)—a consistent way for advertisers & publishers to quantify contribution in AI-mediated journeys. Learn about VPFCS in our new blog:
https://t.co/Hegu3KO2fV