Parvati Vaish

Strategist at Pace Communications. data storyteller. digital media lover.

[Nicole Martin @StrategySavvy]

Looking to make the jump? I'm hiring - Digital Analyst opportunity https://t.co/FJDk2dWwQP

[Parvati Vaish @ParvatiVaish]

I wrote a thing about a thing. Check out my key takeaways from #MarTechConf and #ANAMasters and what it means for marketers

[Pace @PaceComm]

Insights from @MarTechConf and the ANA Masters of Marketing reveal that the fourth industrial revolution is upon us. Read more key takeaways here: https://t.co/3AZ4ndCsmW

[Pace @PaceComm]

Trackable metrics are growing by 40 percent each year. Learn more about how to tell your company’s data story. https://t.co/vtxMI3Mvvc

[Parvati Vaish @ParvatiVaish]

"Have the courage to speak up." Great final advice at #ANAMasters. It was great being here with my @PaceComm team, hearing from amazing brands about their incredibly smart work.

[Parvati Vaish @ParvatiVaish]

Mature analytics culture increases customer understanding by 9.3% allowing marketers to provide a more delightful customer experience. Data can help us humanize our messaging. #ANAMasters @PaceComm

[Parvati Vaish @ParvatiVaish]

Effective multicultural marketing requires a data-driven strategy that places customized, culturally relevant messaging on the channels best suited to reach the audience. Important learning from Nydia Sahagun's presentation at #ANAMasters

[Parvati Vaish @ParvatiVaish]

According to research by Nydia Sahagun, small investments in MC audiences can drive huge returns but current marketing is limited. Makes you wonder: is risk adversity contributing to lack of diversity in messaging? #ANAMasters

[Parvati Vaish @ParvatiVaish]

"Stop optimizing the ad. Optimize the experience." Always keep in mind the "job" your brand/product was "hired" to do. Strong "job performance" yields a higher ROR and facilitates brand attachment. #ANAMasters @PaceComm

[Parvati Vaish @ParvatiVaish]

#ANAMasters echoing the same priorities as #MarTechConf: focus on trust and transparency to drive a positive ROR (return on relationship)

[Parvati Vaish @ParvatiVaish]

Storytelling is an essential part of effective marketing, especially for DTC brands. Compelling stories are part of their DNA and humanize the brand through transparency. Honest storytelling creates trust. #ANAMasters @PaceComm

[Parvati Vaish @ParvatiVaish]

How to go from Rookie to Champion in basketball and life? Work really hard, listen and learn and then lead your team. Great advice from former WNBA president at #ANAMasters

[Parvati Vaish @ParvatiVaish]

Absolute favorite audience participation exercise to date. Progressive CMO, Jeff Charney, took a chance and it certainly paid off! #ANAMasters @PaceComm

[Parvati Vaish @ParvatiVaish]

Informed risk taking is effective risk taking. Have a solid reason, think through the chances you are taking, act fast, know you might fail. #ANAMasters

[Parvati Vaish @ParvatiVaish]

You have to [L]earn risk. Embracing risk happens over time through experience. #ANAMasters

[Parvati Vaish @ParvatiVaish]

Just how risky are you? @jeffcharney helps us find out. #ANAMasters

[Parvati Vaish @ParvatiVaish]

And so it begins. Glad to be here with other @PaceComm marketers! #ANAMasters #openremarks

[Parvati Vaish @ParvatiVaish]

Now you really have my attention #ANAMasters #DataNerd @PaceComm

[Parvati Vaish @ParvatiVaish]

Walk the walk. Take the extra little step that shows your consumers you care about them. That's the future of advertising. #ANAMasters

[Parvati Vaish @ParvatiVaish]

Per Shawna Ross, always ask yourself "what is a consumer tension we can help resolve?" #ANAMasters

[Parvati Vaish @ParvatiVaish]

Using social to be a social is key to humanizing your brand. Don't talk at your consumers. Talk to them. #ANAMasters