Pascal Perrochon

Professional in Strategic Planning, Business and Consumer Insights: consumer trends, Assessment/ROI of marketing&sales activities.

[Pascal Perrochon @PascalPerrochon]

Digital fashion and virtual spaces are getting dreamy: when dream and reality are blurring... Huge impact for brands as these dreamy digital worlds raise people expectations from brands in many industries which need to adapt and be…https://t.co/6ud2rBifEh https://t.co/9kMYtbRdMc

[Pascal Perrochon @PascalPerrochon]

Status will more and more come from conscious and sustainable contribution to society, says The Future Laboratory. This has strong implications on how prestige brands should be positioned, and activated.
#globalfuturesforum https://t.co/wPVmlwrjJM

[Pascal Perrochon @PascalPerrochon]

50 to 80% of activation ROI comes from creativity, ahead of targeting contributing 5 to 35%, says YouTube #creativitymatters #brandstrategy #marcusevans https://t.co/u9FMXnPB6h

[Pascal Perrochon @PascalPerrochon]

Great article! Yes, 10 is key, #creativitymatters ! https://t.co/KA2Nkjv4R7

[PascaL PM @Pascal_P_M]

ABSOLUT 1 - 2 - 3 - Acrylique et collages sur toile 20x20 #pascalpm

[Pascal Perrochon @PascalPerrochon]

To be a purposeful, a brand needs to address an important social, environmental....issue, plus, make meaningful actions on it....walk the talk. And measure results from consumer perception. Very inspiring speech by @alanjope Unilever ceo. #canneslions https://t.co/o7P9VCT9Yy

[Pascal Perrochon @PascalPerrochon]

Absolut Vodka among the nominees tonight ... #canneslions #creativitymatters https://t.co/jJh8X5ueaT

[Pascal Perrochon @PascalPerrochon]

Brand working with influencers...who should own creativity? Should be 50/50 for a smooth collab .#canneslions #creativitymatters https://t.co/BGcPGLQOdf

[Pascal Perrochon @PascalPerrochon]

Influencer marketing: reach is nothing without impact and vice versa, the challenge is to achieve impact at scale...#canneslions @benwjeffries https://t.co/Alp6OLQT2B

[Pascal Perrochon @PascalPerrochon]

Authenticity is the what all brands are looking for...what does this mean? May start showing non binary gender portraits, just humans, as Laurence Philomene Olivier does, nice work! https://t.co/9MfT1kS7mC

[Pascal Perrochon @PascalPerrochon]

Gen Z wants story living, not just story telling...hence brands have to walk the talk, act on their purpose. #canneslions, #consumercentric https://t.co/fUmTktmxJa

[Pascal Perrochon @PascalPerrochon]

Give people something which says something about them...not about selling things, because nobody cares about brands....very true, need to be #consumercentric @contagious #creativitymatters https://t.co/NAOIn0pNoY

[Pascal Perrochon @PascalPerrochon]

Creativity is the most actionable lever of advertising profitability....#creativitymatters #canneslions https://t.co/quTeUbnCdX

[Pascal Perrochon @PascalPerrochon]

"You have to be disruptive to stand out in a world of wallpaper advertising and where people are cynical about brand relaunches” L. Newton, vp marketing Carlsberg UK. Yes, creativity is a real business driver! https://t.co/T2z2vYH9BF

[Pascal Perrochon @PascalPerrochon]

How brands can change culture? Be part of the conversation. Great example by P&G on Gillette #camarque2019 thank you Taide Guajardo! https://t.co/cXWC5rOZMq

[Pascal Perrochon @PascalPerrochon]

Have a purpose is no1 ingredient to build trust...yes having a sharp brand purpose, and most importantly, bringing it in consumers life in a meaningful way is key! #camarque2019 https://t.co/fTuJ1AfTNc

[Pascal Perrochon @PascalPerrochon]

Marie Le Magueresse https://t.co/mgN6oyiy4L

[Pascal Perrochon @PascalPerrochon]

“The creativity is a really key component, from a business point of view”, indeed, creative ads are 3 times more effective to drive business impact shows Audi.

https://t.co/HVjBH8IMG3

[Pascal Perrochon @PascalPerrochon]

ROI is a key metric for marketing activities for sur. But it takes into account only the short term effects, and ignores the long term brand building impact. Planning brand activities based on only on ROI may be damaging for the long term.
https://t.co/XwHY0f6Ow8
#in

[Pascal Perrochon @PascalPerrochon]

Neil Harbisson, cyborg artist and activist: thanks to his antenna he can listen to colors, creating a new sense! The presentation of his project opens up perspectives, new ways of seeing human, technology and our future...super inspiring! #MMK2018 #creati…https://t.co/WJdgILVQPx