Pascal Le Marechal

$40M+ in eCommerce sales | Founder of | Sharing how I scaled a profitable brand to 8 figures in revenue

[Pascal Le Marechal @PascalZeMarshal]

My ecom journey building NovaaLab:

2020: $234K
2021: $1M
2022: $4M
2023: $7M
2024: $10M
2025: $14M (total)

On pace for $20M in 2026.

[Pascal Le Marechal @PascalZeMarshal]

Never sell the product,
Sell the dream.

You're not just selling an item; you're selling an idea, an opportunity, a lifestyle, a feeling that comes with ownership. People enjoy owning; they don't enjoy buying. Owning is enjoyable; buying is not.

[Pascal Le Marechal @PascalZeMarshal]

Founders,
everything takes way longer than you think. But time is also your biggest leverage. The most time you spend building something, the more leverage you have over your competitors.

And results compound over time. After 6 years of Novaalab it's like easy mode.

[Pascal Le Marechal @PascalZeMarshal]

🧵 The road to #Novaalab's success is filled with more twists and turns than most know. It took me five tries and a big leap of faith, leaving a safe job in IT to dive headfirst into the world of e-commerce. Here’s the true story, with all its ups and downs. 🚀

[Pascal Le Marechal @PascalZeMarshal]

@TheecomMike That's impressive, congrats?
The biggest lessons you learnt to get there?

[Pascal Le Marechal @PascalZeMarshal]

@johnhickey1970 @ChrisLangSocial @kamal_razzak @oliverblackshaw @THristov_ That's impressive, how did you do it?

[Pascal Le Marechal @PascalZeMarshal]

Well... Thanks @shopify I guess?

[Pascal Le Marechal @PascalZeMarshal]

@BipulSuwal Google ads and Facebook ads for paid ads.
Email for retargeting.
And other partnerships and PR for brand development.

[Pascal Le Marechal @PascalZeMarshal]

My ecom journey building NovaaLab:

2020: $234K
2021: $1M
2022: $4M
2023: $7M
2024: $10M
2025: $14M (total)

On pace for $20M in 2026.

[Pascal Le Marechal @PascalZeMarshal]

@naval The crowd doesn't listen to the wisdom, only. To the trends!

[Pascal Le Marechal @PascalZeMarshal]

@ecombatman Haha that's right, we had our store 100% replicated in the past.m, that's crazy.
Just a simple cease & and desist and they were gone the next day.

[Pascal Le Marechal @PascalZeMarshal]

How to be more productive in one simple step?

>> CLOSE YOUR EMAIL INBOX TAB!

And that's it, you gain 80% productivity on your road to the 8 figures!😎

PS: you can also open your X account only once a day for an additional 30% boost in productivity. Trsut me on this one!

[Pascal Le Marechal @PascalZeMarshal]

@organicknight Thanks for reminding the important stuff, I gotta refocus on the basics sometimes

[Pascal Le Marechal @PascalZeMarshal]

@oliverbrocato Good idea, I need to think about something like this.

[Pascal Le Marechal @PascalZeMarshal]

First date idea : let's build a full ecom store with Claude and Shopify in one evening.

There you will REALLY know the person.

[Pascal Le Marechal @PascalZeMarshal]

@couuor Cats gotta be cat, mine do the same when I work!

[Pascal Le Marechal @PascalZeMarshal]

@BlackLabelAdvsr You can simply open the security doors midflight?! I'm gonna be scared now

[Pascal Le Marechal @PascalZeMarshal]

@vivaangandhi_ @Shopify I remember getting crazy about my first customers too, like checking their location in the US and Australia, it felt so amazing!

[Pascal Le Marechal @PascalZeMarshal]

@pmitu That's true, that's what I did to launch NovaaLab. Every night during 3h until midnight.
Then I took a year off to really build it.

[Pascal Le Marechal @PascalZeMarshal]

@theisaacmed Great idea. Spot the trends, execute better . You can even go to a untapped market internationally with lower competition.

[Pascal Le Marechal @PascalZeMarshal]

@sweatystartup Ai doesn't replace humans totally, but it's a great tool to speed up things. Today One coder can replace a team.

[Pascal Le Marechal @PascalZeMarshal]

@adamtaylorl Looks pretty standard to me, and pretty borderline legal, we try to avoid this stuff.