Passes

Where creators come to stay.

[Passes @Passes]

the only sommer with no end date ☀️

[Sommer Ray @SommerRay]

sommer never ends ☀️🫶🏻💕🐆

https://t.co/BQRSr8sS3p

[Passes @Passes]

That’s a wrap on Halloween at Passes HQ 👻

Thank you to everyone who came out and made it a night to remember. See you at the next one. 🖤

#Passes #CreatorEconomy #Halloween #Community

[Passes @Passes]

Halloween came a day early at Passes. 🎃

We spend most of our time helping creators build businesses around who they are. Turns out, our team has a lot of personality too.

Happy Halloween from everyone at Passes 🖤

[Passes @Passes]

Great content doesn’t happen by accident.

Here’s a look behind the scenes of our Halloween editorial shoot with some of our Passes creators. From the set design to the styling to the final shot, every detail was built around one thing: bringing each creator’s vision to life. 🎃

[Passes @Passes]

Learn more about the platform where creators come to stay: https://t.co/V2HZqg5GkU

[Passes @Passes]

🏡 Alyssa Capps just put in a $1M offer on her dream home.

We spent the day with her, and she told us that milestone wouldn't have been possible without the income she's built on Passes.

The number is big, but what it stands for is bigger: stability, independence, and proof that creating content can be a real career, not a side hustle you sit and hope works out.

That's what we're building for. Creators shouldn't have to choose between doing what they love and building long-term financial security. The right tools and a fair share of what they earn let them have both.

Proud to be part of Alyssa's story, and excited for what she builds next.

[Passes @Passes]

Our team's reaction every time one of our creators hits a new milestone 👏

Behind every subscriber count, every payout, and every "I just made my first $10K month" message is someone building a real business, often from scratch, often while everyone else is still telling them it's not a real job.

So when they hit a milestone, we feel it too. And those moments are why we do continue building Passes for our creators.

The creator economy talks a lot about growth. We care just as much about longevity. Creators shouldn't just have one good month. They should build something that lasts, and we want to be in the front row for every step of it.

To every creator building something of their own: we see you, and we're cheering loud.

[Passes @Passes]

Most creators treat Halloween like one post, but the reality is, it’s an entire month and we’re already halfway past October.

That gap is where a lot of Q4 revenue quietly goes missing. The planning window closes earlier than people expect. Merch needs production and shipping time. A shoot day requires a lot of coordination. A collab needs two people’s schedules to line up.

The upside is that holidays are the easiest content you will ever plan, because the hardest part is already handled. You don’t need a concept. The calendar gives you the reason, deadline, and audience that is already in the mood. All you have to do is show up with a plan.

For agents and managers, the math is even better. One shoot day can serve a whole roster. One seasonable theme can anchor a quarter of pitches. And a holiday has a natural end date, which does more to move fans than any evergreen offer will.

So we put together a playbook. Five ways to pull a community into spooky season, plus an hour by hour plan for Halloween night itself.

Halloween is a little over two weeks out. Still plenty of time to do this week, as long as you start now.

Swipe through, save it, and send it to the creator or client who needs it.

[Passes @Passes]

https://t.co/WGYq14777J

[Passes @Passes]

Somewhere in your drafts is a post your community would have loved.

It’s sitting there because posting on a public feed means being graded. By strangers, by the algorithm, by the version of yourself that keeps finding one more thing to fix. So the edit gets another pass. And another. And eventually the moment it captured isn’t the moment anymore.

Polish becomes a defense mechanism when you’re posting to people who haven’t chosen you yet.

That’s the part that changes on Passes. You’re not posting into a feed that has to decide whether you deserve reach today. You’re posting to people who already said yes, already pay to be there, and already want to hear from you.

And here’s what creators tell us every time: the posts their fans love most are almost never the most produced ones. It’s the unfiltered update.

Stop playing a game you can’t win. Build your page on Passes and post like the people on the other side already said yes, because they did.

Link in the comments.

[Passes @Passes]

Happy Hispanic Heritage Month!

Every day, creators on Passes bring their culture, their stories, and their own point of view to what they build. That's what makes our community worth showing up for.

This month we're giving our Hispanic creators the spotlight. Here's to the creators building something that lasts, and to the cultures that shape it.

#HispanicHeritageMonth #CreatorEconomy #Passes

[Passes @Passes]

Team bonding but make it numbers 🤓

We took a little lunch break from building for creators to try the trending number game as a team.

Our team spends every day helping creators build businesses that last, and a few minutes of team bonding keeps that energy going.

If this looks like your kind of office, we're hiring: https://t.co/v1nAda7bpC

[Passes @Passes]

You’ve already seen the launch news for Sommer Ray. This time, we’re sharing her own words.

In her Creator Spotlight Q&A, Sommer talks about:

☀️ Posting on Instagram in 2015 “just for fun,” with no strategy

☀️ The moment she realized it could be a real job

☀️ Losing followers when she moved into DJing, and why she kept going anyway

☀️ What a Vegas residency teaches you that one-off bookings don’t

☀️ The most overrates thing creators chase right now (her answer: “Probably numbers.”)

She also told us about her home zoo. Snakes, frogs, a tarantula. It’s worth the click for that alone.

Read the full Q&A on our blog: https://t.co/pEsI4D4DZQ

[Passes @Passes]

https://t.co/naVjHDcPDr

[Passes @Passes]

📸 Lights, camera, action. Sommer’s here to take over the internet once more.

When we started building Sommer’s launch shoot, we kept coming back to one thing: she has spent her entire career being followed. Photographed, filmed, reposted. That’s the reality of being the internet’s original influencer.

So we took Sommer’s past decade and styled it for her Passes launch.

The hair rollers are film canisters. The paparazzi cameras are on a pearl leash, and she’s the one walking them. The phones surrounding her at the vanity weren’t a set piece; everyone genuinely had theirs out from the second glam session started, and we let it stay in frame. Then the reveal: a tabloid front page about her own launch, because if you’re going to announce something, announce it like news.

Every one of those choices points at the same thing. The control creators deserve when it comes to their content and business.

On Passes, the cameras still follow her. She just decides where they point.

Swipe through for the details behind each shot and click the link below to read @YahooFinance’s article about her launch.

[Passes @Passes]

https://t.co/WGYq14777J

[Passes @Passes]

You deserve more than a follower count.

That number tells you how many people found you online. However, it doesn’t tell you how many of them would actually pay to be closer to you. And it definitely doesn’t pay your rent.

Here’s what we keep hearing from creators:

You’re tired of doing the work and watching someone else reap the rewards. The platform takes its cut, the algorithm decides whether today is your day (or not), and the audience you spent years building technically isn’t yours.

You have a group chat full of people who would genuinely pay to be in your world. You just don’t have a way to let them in.

You want what you make to stay yours, not scattered across the internet without your name on it.

And you’re one flight away from a brand trip, a shoot, a room full of people building the same thing you are.

If any of that sounds like you, that’s the whole reason Passes exists.
Subscriptions, paid DMs, livestreams, merch, 1-on-1 calls, all in one platform.

Plus Passes HQ, an in-house photographer, and unforgettable brand trips around the world, because a creator business is still a business that should be taken seriously.

We’re the creator accelerator built for longevity. We don’t want to be the platform you try. We want to be the one you build on for the next decade.

Sara-Cat says it better than we can. Watch the video, then come build with us on the platform where creators come to stay.

[Passes @Passes]

@SommerRay @fblasvegas Check it out at https://t.co/utbEQSBRvS.

[Passes @Passes]

Everyone knows @SommerRay.

She's spent ten years building one of the biggest audiences on the internet. A combined following of over 40M+ across platforms!

Sommer is a decade into a job almost nobody lasts a decade in. A residency including LIV Beach at @fblasvegas, touring through 2026, and "Everybody's Up (LaLaLa)" reworked by HEDEGAARD.

We knew we didn't want to post a single announcement for her launch. So we spent an entire day shooting with Sommer and her team, put a countdown at https://t.co/cjmk0QKmT9, and let her fans find it first. This past weekend, she officially launched on Passes.

She's still building more than ever before. She's just building on ground she owns now.

Sommer Ray is live on Passes, where creators come to stay.

[Passes @Passes]

https://t.co/WGYq14777J

[Passes @Passes]

Sometimes our pitch to creators is as simple as this: Join Passes.

Here’s why it lands.

Creators already have the audience. What most platforms don’t give them is the infrastructure to actually earn from it. Passes does. Subscriptions, paid DMs, livestreams, merch, and 1-on-1 calls in one place. Brand-safe by design, so creators can talk about it anywhere.

Turns out a paper airplane and Sharpie tell the entire story.

Join Passes. Link below.