Branding is why they remember you.
Marketing is why they find you.
Sales is why they pay you.
Content is why they trust you.
Positioning is why they choose you over the next person.
The most dangerous place to be in digital marketing is being known but not respected.
You know what that looks like?
10,000 followers, you post consistently, get good engagement but sales.
You see, Trust is not built through consistency alone. It is built through repeatedly showing someone that you understand their problem better than they do.
Before someone considers paying you, you must have hit some emotional and logical triggers and this is exactly where most marketers pay less attention.
If you’re consistent but it’s not turning to sales, what you beed to learn is how to make people buy and not pick your brain for free.
You can learn how to do that by sending me a dm here: https://t.co/EvCPOwfwI3
“Nigerian tailors were known for one thing: not delivering on time.
So I borrowed ₦200,000 each from 10 friends, started a tailoring business, and made a promise to deliver every outfit within 24 hours which i did.
That single decision changed my life.”
— Engineer Dare Aliu
One simple way to make your content more effective is to talk more about how people are losing money.
People respond faster when they understand what a problem is costing them.
For example, saying “follow up matters”
compared to saying “if you get 20 warm leads a month and fail to follow up properly, you are probably losing 3 to 5 easy sales”
With the latter, the problem has weight.
People take action faster when the cost of staying the same becomes clear. So when you teach, connect the mistake to lost revenue, lost time, or lost momentum.
General advice informs but cost awareness moves people to act.
Before someone will genuinely consider paying for your product, three things need to be true for them emotionally.
1. They need to believe their current situation is actively costing them something,
2. They need to believe a meaningfully better outcome is realistic for someone in their position.
3. They need to believe you are the specific person capable of getting them there.
@PassiveAnna this is actually such an insightful breakdown!
a clear cut check list, if you will, around specificity, engagement, and empathy
Brilliant!
If you’ve got 500k and you don’t know what to do to multiply it, here are some ways you can put it to good use:
Active ways:
1. Build a high pain point saas product. Business model could be subscription fee. (Do more research, Ai has made the barrier to this quite lower)
2. Buy a monetized youtube account, you can hire people to produce content. Upload, get views, get paid.
3. Pay for tools like capcut, canva then split costs, add your gain, sell the sub to various people.
Passive: 👀
The easiest affiliate products to sell are not always the ones with the highest commission, they are the ones with the clearest outcome.
Before you pick any product to promote, check these 3 things.
Does it solve an urgent problem? Can the buyer understand the result quickly? Is there believable proof that it works?
A lot of people choose products because the payout looks attractive but if the product is hard to explain, solves a weak problem, selling it becomes stressful.
1. Start digital marketing.
2. Learn how to create portfolio/cv with ai and charge 15-30k per cv creation.
3. Create ads with ai
4. Use Ai to create fashion illustrations for designers.
5. Write scripts for businesses
6. Learn Media Buying.
7. Have I mentioned digital marketing?
If you wanna learn digital marketing (which is what I use to make 8,9 figures online) send me a dm here: https://t.co/QeS4L2guck
If you’ve got 500k and you don’t know what to do to multiply it, here are some ways you can put it to good use:
Active ways:
1. Build a high pain point saas product. Business model could be subscription fee. (Do more research, Ai has made the barrier to this quite lower)
2. Buy a monetized youtube account, you can hire people to produce content. Upload, get views, get paid.
3. Pay for tools like capcut, canva then split costs, add your gain, sell the sub to various people.
Passive: 👀
To add to this, I know many of you like to hide under the “Dilligence” trait.
Dilligence is doing what is assigned to you properly. It is double checking, it is being thorough BUT it is not saying yes to every thing that comes your way.
In fact, to be dilligent, you need proper boundaries.
Diligence is attentiveness to your duties, not being the doormat at your workplace.
Be smart, sharp and dutiful.
3. "Can you quickly handle this?"
High performers often get rewarded with more work.
The trap is becoming the unofficial owner of everyone's responsibilities.
Help where you can, but keep track of what you're taking on and what falls outside your role.
If you have a low close rate, and you can't find anything wrong with your offer, landing page and entire funnel, it's most likely one of these:
1. You are trying to sell an advanced solution to prospects who don't even realize how deeply their current problem is costing them.
2. Your social media posts give away too many step-by-step tutorials, making people feel full on free information. They close your page feeling satisfied instead of feeling the urgent need to invest in your product to get the actual transformation.
3. Your current funnel highlights the positive features of your offer too quickly without making the prospect sit in the discomfort of their current reality.
If this is you, everything seems fine but you just struggle to convert them. You are doing everything right, checking all the boxes, but the sales are just not coming in.
You know your product is good and it can actually help them, but your audience just looks at your posts, likes them, and moves on without buying.
You don't need to change your product or build a new page, you just need to change how you talk to them so they see why they need to buy from you right now.
Click this link to send me a DM right now so we can fix that: https://t.co/EvCPOwfwI3
Someone can genuinely enjoy your content, share it, comment on it, and still have zero intention of paying for anything you sell.This is what happens when your content creates value at the "interesting to know" level without creating any urgency at the "I need to do something about this" level
Someone can genuinely enjoy your content, share it, comment on it, and still have zero intention of paying for anything you sell.This is what happens when your content creates value at the "interesting to know" level without creating any urgency at the "I need to do something about this" level
So you made mad sales with one offer but you are struggling to get this new one to meet that standard? I've been there, let me help you:
First, stop assuming that what sold your first product will automatically sell this one.
When you have a winner, it’s easy to get comfortable. You think, "My audience already trusts me, so they’ll buy whatever I put out next." But every single product has a completely different buyer journey.
Your first offer might have targeted a massive, obvious pain point where the audience was already desperate for help (Most Aware).
This new offer might be solving a problem they don't even realize they have yet (Unaware or Problem Aware). If you use the exact same angles and general messaging, it’s going to flop.
Second, check if you are accidentally competing with yourself.
Look at your two offers side-by-side. Is your new product just a newer version of your old one, or does it naturally feel like the logical next step?
If your audience feels like they can get 80% of the same results by just sticking with the first product they bought from you, they will never buy the new one.
You need to make it crystal clear where the first product ends and where this new one takes over.
I know it is incredibly frustrating to watch one product print money while your new one barely gets any sales, especially when you know the quality is just as good.
You already know how to build a winning offer, You just need to tweak your messaging so your audience understands why they need this specific transformation right now.
If you feel confused, and need guidance on how to actually get your product performing, how to make people want this new offer, then send me a dm here, I might just have the solution for you: https://t.co/QeS4L2guck
Everyone knows that one person that is soo skilled and they wonder why that person isn't getting the recognition they deserve.
See, you can genuinely be amazing at what you do, and your product can be the best in your niche, but if you don't know how to communicate its value, you will stay invisible.
To actually get people to buy, you have to connect with them on an emotional level. You have to speak to their exact frustrations, make them feel understood, and show them the exact version of themselves they will become after using your product.
When you learn how to trigger those emotions and clearly articulate why your offer matters, you'II start getting the results you deserve.