PassportToPR

Join us Feb. 3-4, 2017 in State College, PA to broaden your professional horizons! For questions, please contact: [email protected].

[PassportToPR @PassportToPR]

ICYMI: #PassportToPR had the 4th highest attendance of 10 conferences this year! Thx to all attendees & speakers for such a memorable day!

[PassportToPR @PassportToPR]

Thank you so much for coming and speaking at the conference! We enjoyed having you and learning all your tips and tricks for digital! https://t.co/A1KOI8hXb4

[PassportToPR @PassportToPR]

Thank you so much for coming and speaking at the conference! We enjoyed having you and learning all your tips and tricks for digital! https://t.co/A1KOI8hXb4

[Zainab Javed @zrjaved]

Congratulations to @EmilyPirt, the @PassportToPR team, and @PennStatePRSSA for an amazing conference! Good luck to everyone this semester.

[PassportToPR @PassportToPR]

Special thank you to @KINDSnacks for their sponsorship and donation to #PassportToPR!

[PassportToPR @PassportToPR]

With conference complete, workshop & networking session is in full swing! Special thanks to all our speakers and mentors for their time.

[PassportToPR @PassportToPR]

@PSUCollegeComm celeb Bob Martin is here helping attendees spruce up their resumes and cover letters. Thanks Bob! #PassporttoPR

[PassportToPR @PassportToPR]

"The power of people to create change is truly inspiring!" @EllynJFisher on the power of social movements worldwide.

[PassportToPR @PassportToPR]

"It's competitive. It's a dog eat dog world, and for a girl it's even worse." --@PensPRLady on the reality of going into sports PR

[PassportToPR @PassportToPR]

"I come off as the bad guy a lot, but that's okay because I know people that really know me know that's not really who I am." -- @PensPRLady

[PassportToPR @PassportToPR]

"Apathy is lethal... consumers have to feel moved to participate and the campaign must be integrated." - @EllynJFisher

[PassportToPR @PassportToPR]

For Stanley Cup Playoff games there are 250 seats in the arena for media broadcasters.

[PassportToPR @PassportToPR]

Check out the @AdCouncil's lastest campaign featuring @JohnCena.
https://t.co/b1i7q7SLIp

[PassportToPR @PassportToPR]

The Ad Council won an Emmy for the "Love has no hate" campaign last year - the first PSA to win ever. "I scream cried!" @EllynJFisher

[PassportToPR @PassportToPR]

"Part of the success of the campaign was that we gave people tangible ways to make the campaign their own." - @EllynJFisher #PassporttoPR

[PassportToPR @PassportToPR]

"Engagement is key; not just talking to our echo chamber, but reaching new audiences as well." - @EllynJFisher

[PassportToPR @PassportToPR]

The first "Love has no hate" campaign video is the 2nd most viewed activism campaign video ever. @EllynJFisher

[PassportToPR @PassportToPR]

"I still do all the things that traditional PR practices do, but then I get to do all these fun things too." --@PensPRLady

[PassportToPR @PassportToPR]

"Typically, with each game, there are at least 8 interviews with various players before the puck even hits the ice." --@PensPRLady

[PassportToPR @PassportToPR]

The goal of the "Love has no labels" campaign was to combat implicit bias. "One of my favorite campaigns at the Ad Council." @EllynJFisher

[PassportToPR @PassportToPR]

The Pittsburgh Penguins were the first NHL team to do the show HBO 24/7