Patrick R. Coyle

Ex-Taboola | Head of Content @ Xevio | I run ads on Native and you can do the same!

[Patrick R. Coyle @PatRobCoy]

@KrsteKovaceski @d_grimripper This is amazing! Congrats and thanks for the video.

[Patrick R. Coyle @PatRobCoy]

@eCom_Amin Man, this is truly amazing!

[Patrick R. Coyle @PatRobCoy]

Happy Saint Patrick’s day! ☘️☘️☘️

[Patrick R. Coyle @PatRobCoy]

@EcomKostnchko_ Maybe great time to test a new traffic source like Taboola 👀😁

[Patrick R. Coyle @PatRobCoy]

Feature: Our wireless earbuds have 40-hour battery life

Benefit: You can fly across the country, binge 8 movies, crush 3 workouts… and still have 20% juice left when you land.

Feature = what it has.
Benefit = what it does for THEIR life.

Sell the vacation, not the battery. ✈️🔋

[Patrick R. Coyle @PatRobCoy]

Meta Location Fees!

Could this be the perfect moment to give NATIVE ADS and TABOOLA a try?!

Reach out if you want to know more.

As a former Taboola employee, I have assisted hundreds of e-commerce brands in scaling with native advertising.

[Patrick R. Coyle @PatRobCoy]

@zuckpayer @Meta @finkd Hey Cas, maybe Native (Taboola) would be worth a test now? I could give you some info what could be achieved there and how. If you are interested, let me know! Good luck with your account🤞🏼

[Patrick R. Coyle @PatRobCoy]

@DTCMidas How you implement tracking? S2S?

[Patrick R. Coyle @PatRobCoy]

@PhilKiel Could also work on Taboola pretty well. But without the text overlay but 65 characters headline. Taboola is even offering dynamic words in Titel like city. „People in DYNAMIC CITY are shocked about this and that“…

[Patrick R. Coyle @PatRobCoy]

@ashvinmelwani Send to privacy page or contact form. Works even better 💸

[Patrick R. Coyle @PatRobCoy]

@val_shah @Nate_Google_ Why not using Taboolas display solution and only paying per click?

[Patrick R. Coyle @PatRobCoy]

@Nate_Google_

[Patrick R. Coyle @PatRobCoy]

@ecomwithtom DM me the shop I’ll create some for free and you let me know what you think? If it’s shit, it’s shit.

[Patrick R. Coyle @PatRobCoy]

@Sebastianb0527 What’s the shop? I’ll send you some for free and you let me know what you think? Ok?

[Patrick R. Coyle @PatRobCoy]

The most viral brands?
Not built on features.

They’re built on feelings.

🧠 Rituals → Meaning
❤️ Meaning → Memory
💰 Memory = Premium Pricing

Use this. Everywhere.

[Patrick R. Coyle @PatRobCoy]

That weird AI laugh from ChatGPT is hella sus.

[Patrick R. Coyle @PatRobCoy]

A product that gets used is good.

A product that gets performed is a goldmine.

Turn usage into a show.

A scene.
A ritual.

People cherish what they dramatize.

[Patrick R. Coyle @PatRobCoy]

Stop optimizing for CPMs.
Start optimizing for dopamine.

Build an experience people repeat with pride.

Twist.
Pour.
Tap.
Sip.

👉 That gesture?
It’s your pricing lever.