Pathfinder Interacti

Digital-based media consulting and buying agency comprised only of experienced industry leaders delivering results for clients of all sizes

[MotherMary @Mothermary0012]

Our Lady of Miraculous Medal, pray for us.

[Pathfinder Interacti @PathfinderIA]

Happy #InternationalWomensDay to our group of amazing women on our team, the best media professionals in the business!!!

[Pathfinder Interacti @PathfinderIA]

Our favorite from @Nike is missing from the listing

https://t.co/NhftQlpl7j

[Pathfinder Interacti @PathfinderIA]

Our favorite from @Nike is missing from the listing

https://t.co/NhftQlpl7j

[dolphinslaxer @dolphinslaxer]

Best #superbowlcommercials so far
1. @Nike
2. @pfizer
3. @Hellmanns
4. @Duracell
First half Final Four - another Final Four for second half to determine champion

[Pathfinder Interacti @PathfinderIA]

Talk about casting a wide net - @Vanda just did a spot for bipolar disorder
Becoming more of a media strategy by pharma even for lower occurrence conditions.
#SuperBowl #superbowlcommercials

[dolphinslaxer @dolphinslaxer]

So far #Pfizer has the best #SuperBowlLIX #superbowlcommercials

[Pathfinder Interacti @PathfinderIA]

Great integration between TV ad buy and in game activation by Rocket. #SuperBowlLIX #superbowlcommercials

[Pathfinder Interacti @PathfinderIA]

Finally here - excited for us to be at the #marcomsummitdc - will discuss media analytics in media buying including attribution and media mix modeling.

10:45 at Observation North.

[Pathfinder Interacti @PathfinderIA]

Excited to be presenting alongside @provalytics speaking about #attribution and media mix modeling for media buying at @marcomsummit next week.

https://t.co/voKhEOYIlV

[Pathfinder Interacti @PathfinderIA]

We will be co-presenting on advanced media analytics with our partner @JeffGreenfield from @provalytics at the Mid-Atlantic MarCom Summit on October 30 in the DC area. Link to the event here

https://t.co/6PgC9FMkNT

[Pathfinder Interacti @PathfinderIA]

Very good spot. Didn’t know Coach Saban had it in him but he maybe wasn’t acting. 😉

https://t.co/5RWyg4yacN

[Pathfinder Interacti @PathfinderIA]

Political spending is tilted towards digital - almost 80/20 digital according Claire McCaskill on @MSNBC Linear tv still high but shift is not a surprise. #Election2024

[Pathfinder Interacti @PathfinderIA]

Happy #InternationalWomensDay to our partners and associates! The core of our team is comprised of the best collection of professional media women in the business!

[dolphinslaxer @dolphinslaxer]

Leadership is being “the first guy out of the plane & the last guy on the chow line.” -General James Gavin who commanded the US 82nd Airborne Division during WWII.
General Gavin shown getting ready for the jump into Holland for Operation Market Garden started 79 yrs ago today

[tomdeierlein @tomdeierlein]

F&CK you sniper.
17 years ago I was shot in Baghdad - 9/9/06

Want to celebrate with me? Watch this 2 minute video and consider a small donation. $17? $170? $1,700? Then tell 17 friends.
Learn more: https://t.co/44DamSubaR
Donate Today: https://t.co/lPUQhgwnF1

[ADWEAK @adweak]

BREAKING: Media Buyer Wants Confirmation That Rep Is Bringing Cookies Or Muffins Or Bagels Before Agreeing To Sit Through Boring Sales Presentation

[Chart of the Day @ChartoftheDay_]

📲 Video accounts for more than half of daily time spent on social networks, but growth is plateauing

Full analysis here: https://t.co/RnkMbSVcG1

[Chart of the Day @ChartoftheDay_]

🔍Paid search marketers are bullish on the future of chat-based search ads

Full analysis here: https://t.co/uLzqCtZ7EI

[Pathfinder Interacti @PathfinderIA]

“The problem with radio in media buying is the 26 year old media planner in New York who doesn’t have a car.”

Heard on a webinar speaking of the effectiveness of #radio in the media mix. #audio