A 13-year-old Canadian kid uploaded R&B covers to YouTube in 2008 from his bedroom. A talent manager named Scooter Braun stumbled on the videos and signed him.
For the next 15 years, Braun controlled everything. Tours, branding, business deals, public image. The kid became the biggest pop star on the planet, sold 150 million records, racked up 32 billion Spotify streams, and had three Diamond-certified singles before turning 25.
Then in 2022, he got hit with Ramsay Hunt syndrome. Partial facial paralysis. Cancelled the world tour. Disappeared from public life entirely.
Here's where it gets interesting.
In January 2023, he sold his entire 290-song catalog to Hipgnosis for $200 million. Every song he'd ever released. "Baby." "Sorry." "Love Yourself." All of it. Gone. At 28 years old, he cashed out his past.
Then he dropped Scooter Braun. After 15 years. No manager. No agent. For the first time in his career, nobody was making decisions for him.
Fast forward to this weekend. Coachella calls. He picks up the phone himself. Rolling Stone confirmed he negotiated his own headlining deal directly with Goldenvoice. No agent commission. No manager cut. $10 million for two weekends, and he kept all of it.
Then he walked onto the biggest stage in music, sat down behind a MacBook, and pulled up YouTube.
He played "Baby" from 2010. He played his bedroom covers from 2008. He harmonized with his 13-year-old self in front of 100,000 people. Katy Perry joked about whether he had YouTube Premium.
Half the internet called it lazy. The other half called it genius.
They're both wrong. It was a receipt.
He sold his catalog for $200 million. He fired the man who discovered him. He negotiated his own deal. And then he went back to the exact platform where it all started and said: I built this from a laptop. I'm headlining Coachella from a laptop. And for the first time in my life, every dollar is mine.
The kid from YouTube just closed the loop.
🧵| Even though "The Crux" and its deluxe tracks were released in 2025, @djotime has given us several hints about the songs over the years. Here is a thread with some of those hints.
Justin Bieber's biggest Hot 100 hits:
#1 STAY
#2 Despacito
#3 Love Yourself
#4 Sorry
#5 What Do You Mean?
#6 Let Me Love You
#7 Peaches
#8 I Don't Care
#9 Cold Water
#10 I’m the One
#11 Intentions
#12 As Long as You Love Me
#13 HOLY
#14 Ghost
#15 10,000 Hours
#16 Boyfriend
#17 Beauty and a Beat
#18 Where Are Ü Now
#19 Baby
#20 Essence
Justin Bieber’s seventh studio album, ‘SWAG’ consists of 20 tracks:
ALL I CAN TAKE
DAISIES
YUKON
GO BABY
THINGS YOU DO
BUTTERFLIES
WAY IT IS
FIRST PLACE
SOULFUL
WALKING AWAY
GLORY VOICE MEMO
DEVOTION
DADZ LOVE
THERAPY SESSION
SWEET SPOT
405
SWAG
ZUMA HOUSE
TOO LONG
FORGIVENESS
If Alex Morgan has 10 million fans, I am one of them.
If Alex Morgan has 10 fans, I am one of them.
If Alex Morgan has 1 fan, it’s me.
If Alex Morgan has no fans, that means I am dead.
If the world is against Alex Morgan, then I am against the world.