Paul Augustus

Husband and Father of Two,
Athletic Director at Louisville Collegiate School

[Paul Augustus @PaulAugustus85]

Well said and so true!

[William Payne @TweetsbyCoachP]

High school athletic directors occupy one of the most demanding, and rewarding, leadership positions in education. On any given day, they’re expected to be administrators, event managers, marketers, fundraisers, compliance officers, transportation coordinators, counselors, conflict mediators, and public relations specialists. Then, when the lights come on Friday night, they’re simply expected to make sure everything runs flawlessly.

It’s a role that’s often misunderstood because the most important work happens behind the scenes. If everything goes according to plan, no one notices. If one small detail falls through the cracks, everyone does.

The hurdles are real.

Athletic directors constantly balance limited budgets against growing expectations. Facilities need repairs. Equipment wears out. Officials are becoming harder to recruit. Transportation costs continue to rise. State association regulations evolve. Every year seems to bring more responsibility without additional resources.

Then there are the people.

Every coach wants more opportunities for their program. Every parent wants what’s best for their child. Every booster group has ideas. Every principal has priorities. Every student-athlete deserves an exceptional experience.

The challenge isn’t deciding who is right. The challenge is finding a way to serve everyone while understanding that not every request can become reality.

Communication may be the single most valuable skill an athletic director possesses.

One schedule change can affect multiple schools, officials, transportation departments, custodians, coaches, families, and hundreds of student-athletes. A weather delay can reshape an entire week. One misunderstood email can create unnecessary conflict that takes days to resolve. Great athletic directors understand that overcommunicating is almost always better than undercommunicating.

Perhaps the greatest challenge is that athletic directors are often evaluated by outcomes they control the least. They don’t coach the games. They don’t make the shots. They don’t score the touchdowns. Yet when things go wrong, the athletic department is often the first place people look for answers.

Despite all of that, few careers offer the rewards this profession does.

You watch nervous freshmen become confident seniors. You see struggling students find purpose through athletics. You hire coaches who influence lives far beyond the playing field. You build cultures and traditions that continue long after you’ve moved on.

The best athletic directors know that banners eventually collect dust, trophies become decorations, and records are eventually broken.

What lasts are the relationships.

It’s the former athlete who returns years later to introduce you to their family. It’s the coach who tells you your support helped them through a difficult season. It’s the parent who thanks you not because their child won, but because their child grew.

The hours are long. The criticism can be loud. The responsibility is constant.

But somewhere in the middle of the chaos, athletic directors help shape students into better and/or more well rounded leaders, teammates, and people .

There are few callings more meaningful than that.

[Scott Van Pelt @notthefakeSVP]

Been at ESPN a long time - this one was an all timer. Before social media, it was as viral as a story can be. I watched it on a tape in the news room. I couldn’t stop watching his teammates.

[Paul Augustus @PaulAugustus85]

Go Cards!!! Louisville swim alumni ‘08 & ‘09

[Louisville Collegiate School Soccer @LouCol_Soccer]

Titans take on Manual tonight at Waggener in Region 7 Semifinals. Kickoff set for 5:30 PM.
🎟️ https://t.co/dsdDJSkM7o
Go Titans!

[Louisville Collegiate School Soccer @LouCol_Soccer]

Titans starting XI. Titans kicking off first. Titans moving from right to left across your radio dial.

[Paul Augustus @PaulAugustus85]

Year 6 as Athletic Director at Collegiate was a special one!

[LCSAmazons&Titans @Amazons_Titans]

🏆 2024–2025 was a banner year for Collegiate Athletics!

So many championship moments, records shattered, and reasons to celebrate. A huge congratulations to our student-athletes, coaches, and community on an unforgettable year!

#WeAreLCS #LCSAthletics #AmazonsTitans

[Words @wordsporn]

querencia

[Paul Augustus @PaulAugustus85]

Good stuff as always from, @gregberge ! Thanks for posting.

[Greg Berge @GregBerge]

Parents are obsessed with their child.

Coaches are obsessed with the team.

This is the root of almost every coach-parent conflict.

Understanding this can save you stress and help you lead better.

Here are 5 things every coach needs to remember:

[THREAD] 🧵

[Paul Augustus @PaulAugustus85]

@MarkEnnis Great time, and ice cream came in clutch!

[Greg Berge @GregBerge]

8 Realities of a High School Coach

1. It will consume you
2. There will be critics
3. You are not in it for the $
4. There is no overnight success
5. You need a supportive spouse
6. You will not make everyone happy
7. You can’t want it more than the kids
8. It is still WORTH it!

[Paul Augustus @PaulAugustus85]

It is a great time to be an Amazon and Titan!!

[LCSAmazons&Titans @Amazons_Titans]

We’re excited to expand our athletic offerings next school year with the addition of girls volleyball in the fall. We have a strong interest from our students, AND we want to make sure that prospective families know we are adding it - feel free to share this post!

#LCSAthletics

[Pat McAfee @PatMcAfeeShow]

I would like to remind the world of who you are Coach Brohm..

You are the epitome of a football guy

#CollegeGameDay

[Louisville Swim & Dive @LouisvilleSD]

Just the beginning!

#GoCards

[Louisville Athletics @GoCards]

365 days of our transformative partnership with @UofLHealth

#GoCards

[Greg Berge @GregBerge]

TL;DR Be an MVP

1. Say: “I Love Watching you Play.”
2. Don’t Compare your Child
3. Be Positive
4. Remember it is your Child’s Experience
5. Trust the Process
6. Support your Child
7. Be a Fan of the TEAM
8. Accept the Struggle of Team Sports

[Paul Augustus @PaulAugustus85]

@Brent_Bach15 @NateInSports Congratulations Brent!!

[Paul Augustus @PaulAugustus85]

Today was a full day.
Pep Rally and State Championship Celebration ✔️
Amazon and Titan Lacrosse Senior Nights (and two wins) ✔️
Tour of Athletic Complex at Champions Trace (on schedule to open this fall) ✔️

I did miss this crew, but looking forward to family time this weekend ✔️

[Paul Augustus @PaulAugustus85]

"It's okay to fall. It's okay to fail. It's okay to lose the battle. Just don't lose the war."

[Braden Keith @Braden_Keith]

Last year, Abdelrahman El-Araby attempted suicide weeks before the NCAA Championships. This year, he's back, with a message. If you only watch one swimming video this week, watch this one.

[Paul Augustus @PaulAugustus85]

A great opportunity within our Athletic Department! We currently have 15 Amazons signed up for tennis this spring season.

[LCSAmazons&Titans @Amazons_Titans]

Collegiate is looking for our next girls varsity tennis head coach. Strong candidates will have coaching and/or playing experience and demonstrate a desire to lead student-athletes.

Reach out to AD Paul Augustus directly at [email protected] or 502-479-0381 for more info.

[Paul Augustus @PaulAugustus85]

@keendawg Congrats Keenz!!