Paul Hitchens

Brand Management & Sustainability Consultant | CIM Course Director ( Author | Lecturer | Trainer | TEDx Speaker | Strategist ) MA, FCIM

[Paul Hitchens @PaulHitchens]

Building Strong Brands with Values - TEDx video - @TEDx https://t.co/i7PzZZo3Ym #BrandStrategy #employerbranding

[CIM @cim_marketing]

Stack those positive experiences high 🥞

Read more on the CIM Content hub 💻

[CIM @cim_marketing]

A brand's values have a huge impact on how consumers view an organisation 👀

[Isaac Sekiro jr. @ISekiro]

On going Webinar on "How purpose can guide your brand to it's highest potential".

By @cim_marketing.

Great one.

Cc: @CimAtDatamine

[CIM South East @CIMinfo_SE]

Will you be joining the webinar today? Great topic - purpose and profit! #CIMmember

[CIM @cim_marketing]

What do purpose and profit have in common? 🤔

They both must be considered when building a successful brand strategy.

Last chance to register for tomorrow's member-exclusive webinar!

Find out how to embed purpose into your marketing strategy to generate profit 💰

[Paul Hitchens @PaulHitchens]

Many thanks Amalya - it was a pleasure helping you develop new ideas for your brand management

[CIM @cim_marketing]

There's still plenty of time to register for our upcoming member-exclusive webinar! 🎉

Join to discover how to embed purpose into your marketing strategy to generate profit 💰

Click here to register: https://t.co/NT2Y6ZjPe1

[Paul Hitchens @PaulHitchens]

How to innovate your Brand through Purpose and Values. 5th anniversary of my TEDx Talk: https://t.co/9vyM6JSHcE #brandstrategy #brandmanagement

[CIM @cim_marketing]

Looking to make your business sustainable, but not sure where to start?

Find out more about how brands are working to be a force for good via the CIM Content hub.

[CIM @cim_marketing]

A values-driven brand strategy could be the key to achieving your goals 🗝️

Unlock the secrets to a successful brand strategy in our next member-exclusive webinar presented by CIM course director Paul Hitchens: https://t.co/NT2Y6Z2dPr

See you there! 👀

[Les Binet @BinetLes]

Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context.

But why split brand & activation at all? Why not do both at once?

1/16

[Paul Hitchens @PaulHitchens]

Are you confident that your #employerbrand will do the right thing?

Brands that instinctively ’do the right thing’ in sensitive situations share clarity about brand meaning throughout their culture.

Join me Monday 28th March @nesmatraining >

https://t.co/bPI1f26AW4

[@nesmatraining @nesmatraining]

Want to develop your strategic thinking to establish a trusted, values-driven employee culture to support your brand development?

Join our virtual brand values session on Monday 28th March 2022 between
10:00 am - 1:00 pm >> https://t.co/FUjPFw6Xaz

[Orianna Rosa Royle @Oriannarosa]

Facebook, or Meta, is hardly the first company to reposition itself after being unable to shake off a bad reputation. But with customers as cynical as ever, does it actually work? https://t.co/LQdVN12Vjz via @MT_editorial

[Paul Hitchens @PaulHitchens]

Can a rebrand save a bad reputation? I was asked by Management Today on behalf of @cim_marketing | The Chartered Institute of Marketing for my opinion on Facebook's change to Meta -

https://t.co/KnW0WiN30D

[@nesmatraining @nesmatraining]

@PaulHitchens #brand workshops are coming up soon, they will provide valuable insights and practical tools to understand how to move your organisation towards a values-driven brand through engagement, recognition and reward >> https://t.co/VUgCpTbcIB

[@nesmatraining @nesmatraining]

Take a look at these three 90-minute workshops designed to help you cultivate a people-powered brand on Tuesday 19 October with @PaulHitchens >> https://t.co/uZvs08fpfw

If you are nesma alumni don't forget to use your discount code for all know-how and do sessions.

[Paul Hitchens @PaulHitchens]

@nesmatraining Three workshops supporting one mission to build strong resilient brand cultures through values, engagement and recognition. Looking forward to talking #brandstrategy on October 19th @nesmatraining

[@nesmatraining @nesmatraining]

Take a look at these three 90-minute workshops designed to help you cultivate a people-powered brand on Tuesday 19 October with @PaulHitchens >> https://t.co/5GD9UyR17K

If you are nesma alumni don't forget to use your discount code for all know-how and do sessions.

[@nesmatraining @nesmatraining]

@PaulHitchens #brand workshops are coming up soon, they will provide valuable insights and practical tools to understand how to move your organisation towards a values-driven brand through engagement, recognition and reward >> https://t.co/K07qDm3WjP