Paul J. Zak

Professor & Author of The Little Book of Happiness: A Scientific Approach to Living Better

[Paul J. Zak @pauljzak]

I strongly recommend the new book by my friend @rkurzban "All the Feels: The Evolved Function of Every Human Emotion and Sensation" https://t.co/ufVf5OiSHP Understand yourself and others! @ImmersionNeuro #SIX @CGUnews

[Paul J. Zak @pauljzak]

@AnthropicAI's @DarioAmodei @OpenAI @sama @SpaceXAI @elonmusk recently called for slowing the development of frontier What would make people trust AI? My research reveals a surprising answer: other people using it. @ImmersionNeuro #SIX https://t.co/qHlfc1OuMl

[Paul J. Zak @pauljzak]

@Oprah Winfrey’s upcoming AHA experience at @SphereVegas is meant to produce wonder & awe. But how do experience designers if this will happen? #Neuroscience offers a way to measure these responses in audiences @ImmersionNeuro #SIX
https://t.co/DwZ2XBMy9c

[Paul J. Zak @pauljzak]

Research shows vacations reduce burnout, improve productivity and increase retention when they are a week or longer. Employers should treat time away as an investment in employees’ ability to thrive and perform. @ImmersionNeuro #SIX
https://t.co/0mCQ1QUBIv

[Paul J. Zak @pauljzak]

AI is dramatically increasing the work organizations can produce, but productivity gains do not automatically translate into business value. Understanding what humans value may be the most important signal for making AI more useful. @ImmersionNeuro #SIX
https://t.co/LXIFG3sAZ4

[Paul J. Zak @pauljzak]

EY’s $100 million investment in employee skills means judgment, adaptability & collaboration are increasingly valuable. But they also need better ways to determine whether their training is actually working. @ImmersionNeuro #SIX @EYnews #AI #training
https://t.co/XVPvqDXUyL

[Paul J. Zak @pauljzak]

Challenge stress is good for your brain and body. By inducing stress in an experiment and measuring brain responses, my group showed that moderate stress improves risky decisions--some stress is good @CGUnews @DruckerSchool @ImmersionNeuro
https://t.co/W0RP4dH9Iy

[Paul J. Zak @pauljzak]

Brands are pouring money into live experiences. But creating an experience isn’t enough. It has to matter.
The best advertising no longer looks like advertising @ImmersionNeuro #ExperienceEconomy
https://t.co/OfWv8JY00z

[Paul J. Zak @pauljzak]

#AI Scales Information. Community Scales #Trust @chriscatania @ChiefExecGrp
@ImmersionNeuro : The Value Measurement Company #SIX #oxytocin #community
https://t.co/A0FDCWHliZ

[Paul J. Zak @pauljzak]

The true value of an #event shows up in what people remember, share, buy, and choose to do next. Peak Immersion experiences shape memory and influence behavior creating raving fans who will attend your next event.
@ImmersionNeuro #SIX
https://t.co/qkH5PcY2r8

[Paul J. Zak @pauljzak]

The best wellness experiences should do more than help people feel good in the moment. I discuss how measurement & personalization move people beyond wellness toward thriving. @ImmersionNeuro : The Value Measurement Company #SIX @sixsenses
https://t.co/7l0QbPAmCy

[Paul J. Zak @pauljzak]

Powerful places can change how we see the world, but the destination alone does not create a transformative experience. This blog explores how thoughtful experience design can cause #transformation @ImmersionNeuro @CGUnews #France #Bayeux https://t.co/Rimobpuad7

[Paul J. Zak @pauljzak]

New Blog: The Three Forces of Extraordinary Experiences. Extraordinary #events emerge when place, experience & people reinforce one another, creating the potential for #transformation. I explain how event designers can do this @ImmersionNeuro https://t.co/DhkmqNzrry

[Paul J. Zak @pauljzak]

Awe interrupts the brain’s usual predictions, encouraging greater curiosity & openness. This blog explores how event designers can measure moments that do more than capture attention: they #transform people @ImmersionNeuro : #Iceland #BlueLagoon #Dubai
https://t.co/Ihf0gYOkkh

[Paul J. Zak @pauljzak]

The Immense Power of “I Love You” - Omnes
@ImmersionNeuro @CGUnews #oxytocin
https://t.co/CQqA3kfPmq

[Paul J. Zak @pauljzak]

Designing extraordinary environments heighten Immersion, disrupt routine, and create the conditions for deeper conversations and stronger connections @ImmersionNeuro #SIX #Greenland
https://t.co/K5EFYRTd6G

[Paul J. Zak @pauljzak]

Great experiences don’t end w the #event. Peak Immersion creates shared moments that spark conversation, strengthen memory, and help turn an audience into a community. Measure with @ImmersionNeuro ImmersionLive kit https://t.co/8GHRdQtQ6Q today
https://t.co/oAzFXU4j8K

[Paul J. Zak @pauljzak]

AI is radically changing #advertising. Agentic web traffic now exceeds human use.  Agentic channels are converting customers at 2X the rate of social, marketplaces, & direct channels. The next big advertising audience may not be human @ImmersionNeuro @CGUnews @DruckerSchool

[Paul J. Zak @pauljzak]

Training is ultimately about #Transformation. Here's how #AI fits into the #training story. Measure transformation in the #brain using @ImmersionNeuro's new ImmersionLive complete measurement kit https://t.co/8GHRdQtihi
https://t.co/UxcDt76RGK

[Paul J. Zak @pauljzak]

What Your Brain Needs to Thrive: 5 Habits That Matter Most. Measure your thriving using #neuroscience w @ImmersionNeuro's free app https://t.co/9nLB1sZMl7 #SIX https://t.co/HNDtaq9Fky