Paul Ress

What happens when marketers stop predicting AI and start experimenting with it?
Real-world AI marketing experiments. Less hype. More learning.

[Paul Ress @PaulMRess]

https://t.co/EQhRvUN085

[Paul Ress @PaulMRess]

Do you think marketing AI is all about operational efficiency? Think again.

[Paul Ress @PaulMRess]

Morales-Muñoz, A., Iniesta-Bonillo, M. Á., Estrella-Ramón, A., & Herrada-Lores, S. (2026). Artificial intelligence and consumer behaviour in social media: Systematic literature review and future research agenda. International Journal of Consumer Studies, 50(1), e70173.

[Paul Ress @PaulMRess]

A recent study by Morales-Muñoz et al. (2026) suggests that marketers must emphasize transparent communication strategies about the use of AI-generated content to enhance the brand-consumer relationship. They indicate that this approach should accompany operational efficiency.

[Paul Ress @PaulMRess]

Link: https://t.co/IRNEAmXdzb

[Paul Ress @PaulMRess]

What’s the secret to maximizing the potential of generative AI in marketing?

The secret may be having humans focus on lived experiences while AI focuses on the functional aspects of marketing.

That’s my takeaway from a recent study by Gao et al. (2026). Do you disagree?

[Paul Ress @PaulMRess]

Check out the study:

Gao, X., Li, W., & Zhao, Y. (2026). Value-dependent and empathy-mediated: How artificial intelligence-generated marketing content influences customer engagement, and when to disclose its origin. Frontiers in Psychology, 16, Article 1701085.

[Paul Ress @PaulMRess]

https://t.co/dR96Pm5vyy

[Paul Ress @PaulMRess]

It could be a game changer for optimizing paid digital media. What do you think?

A recent article by Wu et al. (2026) proposes an architecture of how a model could improve digital advertising.

[Paul Ress @PaulMRess]

Check out Figure 1 in the article.

Wu, Y., Ma, Z., Wang, M., Wang, J., & Ren, X. (2026). Precision advertising delivery optimization based on data mining and artificial intelligence for digital marketing scenarios.

[Paul Ress @PaulMRess]

Super intriguing

[Anatoli Kopadze @AnatoliKopadze]

https://t.co/fyBGWQbsvn

[Paul Ress @PaulMRess]

This study is a solid read:

Clary, S. D. (2026). The role of artificial intelligence in modern marketing. Iconic Research and Engineering Journals, 9(10).

https://t.co/CJmqdEDi7b

[Paul Ress @PaulMRess]

2.8x greater marketing ROI.

That’s what organizations with mature AI marketing implementations are achieving compared to non-adopters, according to a recent study by Scott D. Clary (2026).

[Paul Ress @PaulMRess]

Clary, S. D. (2026). The role of artificial intelligence in modern marketing. Iconic Research and Engineering Journals, 9(10).