Paul Crump

Creative Director and Co Founder @Fellowstudio — Specialist in creating brand worlds l Next adventure: #Mongalrally2023 — All my opinions are my own

[Paul Crump @Paul_Crump]

Last week was quite eventful. @fellowstudio won silver at @TransformSays awards. Our first major award judged by our peers. Taking the jump into business, 6 months before the pandemic this was one of our goals. It’s great to achieve this.

[Paul Crump @Paul_Crump]

Off the back of this weeks @TransformSays award win. We are now looking to grow the Fellow team!

[Fellow @fellowstudio]

Are you eager to grow your experience in branding and design? If you’re looking for a supportive environment. It's that time again. Fellow are growing and on the look out for a stellar junior designer to join the team.

Please see full advert on @the_dots_uk and @_creativelives

[Paul Crump @Paul_Crump]

We all know that a brand is more than just a logo. So why is it at the centre of most early branding discussions? We should be thinking less about the monogram, symbol or logotype and more about designing an immersive world where the brand to come alive.

#branding #brandstrategy

[Paul Crump @Paul_Crump]

@sohohouse Quick Question, Is the Soho house app down on android? I can login via desktop but not into the app currently.

[Paul Crump @Paul_Crump]

There may come a point where your brand can’t stretch as much as it needs to. You’re targeting an audience that doesn’t consider your brand relevant, and your brand no longer aligns with your goals. Change is not a bad thing, see it as a point of opportunity.

#branding #rebrand

[Paul Crump @Paul_Crump]

We all know brands aren’t just a logo, especially in world where brands now have multiple facets to the business. A brand is a result, it is what people say about you when you are not in the room. A feeling that your audience has about your service or product.

#brandpositioning

[Paul Crump @Paul_Crump]

Sometimes those little wins that you get as a brand or as an individual are all that you need to make you feel like you are moving towards your goals. As Jamal Edwards said ‘those oomph moments’. Celebrate the wins, but make sure you don’t get complacent.

#branding #mindset

[Paul Crump @Paul_Crump]

Great work by the team!

[Fellow @fellowstudio]

Thanks again @TransformSays for the feature on Main House. Always Appreciated!.

https://t.co/MzKgfILfj9

#Branding #Packaging #Lifestyle

[Paul Crump @Paul_Crump]

Over the last 20 years brands have gone from identifiers to storytellers. Now there is a new phase of the narrative identifier, brands that are open and relate with people on many levels. For brands to flourish audiences have to believe and identify with the story.

#branding

[Paul Crump @Paul_Crump]

@Forbes 100% thinking of mortal combat quotes now

[Paul Crump @Paul_Crump]

Insights are fundamental in the brand creation process. Using quantitive and qualitative information from consumers and competitors really underpins a strong strategic approach and removes assumptions out of all conversation.

Have you done yours?

#insights #branding #strategy

[Paul Crump @Paul_Crump]

Branding for start-ups can be the make or break between success and failure. High-quality and well-identified branding can improve brand image, positioning and aid in early funding. Get those fundamentals down!

https://t.co/fkeyzz7708

#Branding #startups #funding

[Paul Crump @Paul_Crump]

The 90’s nostalgia is continuing to make a resurgence, this time with Limewire looking to make a comeback as a #NFT platform for #music. Will this be torrent free?

https://t.co/HtoDQKRfZw

[Paul Crump @Paul_Crump]

When refocusing your brand towards a more sustainable future, it’s important to carefully consider a few things, your brand story, your values, how you plan to be more sustainable and how you can best live this message.

Find out more on Fellow

https://t.co/m4imT7yCdP

[Paul Crump @Paul_Crump]

Through a Green lense, not green washed.

The increase in concern for the wealthfare of our environment has pushed many, mostly the Gen Z towards going green. But How can brands benefit from going green?

#sustainability #branding #goinggreen

[Paul Crump @Paul_Crump]

Become Transparent

With the increase in ‘green’ companies and brands, consumers are becoming more clued up to avoid supporting a false cause.

[Paul Crump @Paul_Crump]

Luxury Heritage brands need to take note from their younger luxury competitors. The visual representation of luxury and premium products has changed, brands no longer entice target audiences solely for being sparkly with an sense of exclusivity. Share value that isn’t monetary.

[Paul Crump @Paul_Crump]

@Monotype trend report is a great read. One of the leading points being that brands and agencies are veering-away from ‘over-tidiness’ in favour of more humanist traits is interesting. It makes sense as people and brands are becoming more conversational — especially the Gen Z

[Fellow @fellowstudio]

Today we launch our new report!
Global impact: The value of sustainability.

With sustainability being at the forefront of everyones thoughts, how can brands incorporate responsibility into the overarching brand strategy.

https://t.co/YpQgpNPgnM
#globalimpact #brandstrategy

[Paul Crump @Paul_Crump]

Parents new dog is quite a poser