Amnesty international campaign connects, creates emotion and makes it easy. Hard to ignore the place, shopping for groceries. Feed the need # SocMarBu #amnestyinternational#worldhunger
If you see something, say something! Homeland Security urges audience to play a role in protecting neighbourhoods . Take the challenge! pay attention, notice details motivates viewers to report suspicious activity. https://t.co/1GmyI9Qlob #SocMarBu#homelandsecurity
Help Me Stay Strong campaign used language, imagery and colour to position message in a way relevant to target audience. Campaign goal reached, 91.8% Aboriginal children 12 mos of age fully immunized, an increase of 20% #SocMarBu#helpmestaystrong
Unlock and Pay with a glance! Apple hits the mark with key messaging, music in ‘Fly Market’ Campaign. Shopping made easy, you can quickly transform self and buy something for your mother.#SocMarBu#Flymarket#Apple
https://t.co/p5iobpgm21 via @YouTube
Onion Ring Monocle? Arby’s and Warby Parker join forces to reach Americans because 61% wear eyewear and 90% eat meat. Ads seem real. What will customers find on April 1st? Would you go and check it out? Both companies will donate to great causes. #SocMarBu#WArbys
Light fluffy chat but it reaches the audience. Memories and traditions persuades buyers. 5 ads end with tagline The greatest thing since... Wonder Bread Presents: MOVING OUT https://t.co/Jv8byLeV7z via @YouTube#SocMarBu#wonderbread#thegreatestthingsince
To reduce nutrient pollution flowing into Chesapeake Bay, this media-based campaign convinced area residents to fertilize their lawns in the fall rather than spring. framed to ensure continued supply of seafood rather than for the environment using humor #SocMarBu#savethecrabs
Cineplex sees the big picture! Something old is new again! Cineplex has diversified in response to evolving market and competition to watch-at-home trend. Your invited to not only sit, but to stay awhile #seethebigpicture#SocMarBu#cineplex
Diesal clothing invites the audience to behave the opposite of what parents told them. Brand uses “Be Stupid” as its philosophy and reached over 7.5 million. Smart critiques and stupid creates! Humor persuades buyers. #SocMarBu#diesel#bestupid
Krispy Kreme iconic donut renamed "O"'riginal glazed,is going green for one day. Deviation from tradition is earning big press. Good chance sales will reveal audience appreciation. Novelty,timelesness and urgency of one day only creates buzz! #SocMarBu#krispykreme#stpatricksday
Meant to #EatTogether https://t.co/yeRsOFUeAD via @YouTube A clever campaign that speaks to audiences, memories. Makes you want to copy behaviour #eattogether#SocMarBu Does it make you want to share meals together?
Annually, International Women's Day celebrates women's achievements throughout history and across nations. Powerful messages are created to target and reach many different audiences! #SocMarBu#internationalwomensday
Dumb Ways to Die https://t.co/BM3sqFEm4P via @YouTube
Australian campaign to reduce deaths by metro trains has over 77 million youtube views , went viral, game created, clearly engaged audience. Memorable, but did it change behaviour it was targeting? #SocMarBu#dumbwaytodie
Coke updated its' image and increased consumption by 7%. Campaign rolled out in print, on TV, facebook, twitter encouraging participation in exchange for new way to share memories, friends, family! Share a coke was a call to action #SocMarBu#shareacoke
‘Tweet & Eat Cheap’ simple campaign designed to promote veg pots with discounts offered for # tweet with hashtag #tweetandeat . Element of competition reached audience, 18,000 tweets increased sales 31%. #SocMarBu#walkercrips https://t.co/L0LQB9yV83
That's So Gay - Think Before you Speak - Hilary Duff https://t.co/M32Os6ghl2 via @YouTube This campaign reaches teens, by pointing out how inappropriate ridiculous use of words can impact LGBT community. Calls for respect! #SocMarBu#thinkbeforeyouspeak#respect#LGBT