Paula Hanley

[Paula Hanley @PaulaHanley20]

@queensu @KingstonPolice @queensures Very well done. Great organization.

[Paula Hanley @PaulaHanley20]

Amnesty international campaign connects, creates emotion and makes it easy. Hard to ignore the place, shopping for groceries. Feed the need # SocMarBu #amnestyinternational #worldhunger

[Paula Hanley @PaulaHanley20]

If you see something, say something! Homeland Security urges audience to play a role in protecting neighbourhoods . Take the challenge! pay attention, notice details motivates viewers to report suspicious activity. https://t.co/1GmyI9Qlob #SocMarBu #homelandsecurity

[Paula Hanley @PaulaHanley20]

Help Me Stay Strong campaign used language, imagery and colour to position message in a way relevant to target audience. Campaign goal reached, 91.8% Aboriginal children 12 mos of age fully immunized, an increase of 20% #SocMarBu #helpmestaystrong

[Paula Hanley @PaulaHanley20]

Unlock and Pay with a glance! Apple hits the mark with key messaging, music in ‘Fly Market’ Campaign. Shopping made easy, you can quickly transform self and buy something for your mother.#SocMarBu #Flymarket #Apple

https://t.co/p5iobpgm21 via @YouTube

[Paula Hanley @PaulaHanley20]

Onion Ring Monocle? Arby’s and Warby Parker join forces to reach Americans because 61% wear eyewear and 90% eat meat. Ads seem real. What will customers find on April 1st? Would you go and check it out? Both companies will donate to great causes. #SocMarBu #WArbys

[Paula Hanley @PaulaHanley20]

Light fluffy chat but it reaches the audience. Memories and traditions persuades buyers. 5 ads end with tagline The greatest thing since... Wonder Bread Presents: MOVING OUT https://t.co/Jv8byLeV7z via @YouTube #SocMarBu #wonderbread #thegreatestthingsince

[Paula Hanley @PaulaHanley20]

Congratulations to the youth who have motivated the country with strong messages #neveragain #Iwillmarch #SocMarBu #guncontrolnow

[Paula Hanley @PaulaHanley20]

This works for me! Image says it all and sticks with you. https://t.co/VDdrmhaVcv

[Kathleen O'Neil @KathleenoneilO]

What do you think of this anti-smoking ad? It certainly taps in to one's emotions. But is it too much? #SocMarBU

[Paula Hanley @PaulaHanley20]

To reduce nutrient pollution flowing into Chesapeake Bay, this media-based campaign convinced area residents to fertilize their lawns in the fall rather than spring. framed to ensure continued supply of seafood rather than for the environment using humor #SocMarBu #savethecrabs

[Paula Hanley @PaulaHanley20]

Cineplex sees the big picture! Something old is new again! Cineplex has diversified in response to evolving market and competition to watch-at-home trend. Your invited to not only sit, but to stay awhile #seethebigpicture #SocMarBu #cineplex

[Paula Hanley @PaulaHanley20]

Diesal clothing invites the audience to behave the opposite of what parents told them. Brand uses “Be Stupid” as its philosophy and reached over 7.5 million. Smart critiques and stupid creates! Humor persuades buyers. #SocMarBu #diesel #bestupid

[Paula Hanley @PaulaHanley20]

Krispy Kreme iconic donut renamed "O"'riginal glazed,is going green for one day. Deviation from tradition is earning big press. Good chance sales will reveal audience appreciation. Novelty,timelesness and urgency of one day only creates buzz! #SocMarBu #krispykreme #stpatricksday

[Paula Hanley @PaulaHanley20]

Meant to #EatTogether https://t.co/yeRsOFUeAD via @YouTube A clever campaign that speaks to audiences, memories. Makes you want to copy behaviour #eattogether #SocMarBu Does it make you want to share meals together?

[Paula Hanley @PaulaHanley20]

Great message for international women's day #SocBuMar #internationalwomenday https://t.co/v5LCphI90i

[Emma Blackwood @E_Blacks]

We are diverse, we are strong, and we know it. Target our desire to build ourselves up instead of our societal "role" with your products.

[Paula Hanley @PaulaHanley20]

Annually, International Women's Day celebrates women's achievements throughout history and across nations. Powerful messages are created to target and reach many different audiences! #SocMarBu #internationalwomensday

[Paula Hanley @PaulaHanley20]

Dumb Ways to Die https://t.co/BM3sqFEm4P via @YouTube
Australian campaign to reduce deaths by metro trains has over 77 million youtube views , went viral, game created, clearly engaged audience. Memorable, but did it change behaviour it was targeting? #SocMarBu #dumbwaytodie

[Paula Hanley @PaulaHanley20]

Coke updated its' image and increased consumption by 7%. Campaign rolled out in print, on TV, facebook, twitter encouraging participation in exchange for new way to share memories, friends, family! Share a coke was a call to action #SocMarBu #shareacoke

[Paula Hanley @PaulaHanley20]

‘Tweet & Eat Cheap’ simple campaign designed to promote veg pots with discounts offered for # tweet with hashtag #tweetandeat . Element of competition reached audience, 18,000 tweets increased sales 31%. #SocMarBu #walkercrips https://t.co/L0LQB9yV83

[Paula Hanley @PaulaHanley20]

That's So Gay - Think Before you Speak - Hilary Duff https://t.co/M32Os6ghl2 via @YouTube This campaign reaches teens, by pointing out how inappropriate ridiculous use of words can impact LGBT community. Calls for respect! #SocMarBu #thinkbeforeyouspeak #respect #LGBT