Paul Osborn

I really need to update my bio so it reflects my ideal ICP

[Paul Osborn @Pauljdes]

@hellomuller I can't believe they have created a tamagotchi, now every kid will have one in school or will want one. 😔

[Paul Osborn @Pauljdes]

What are some good iPad Air 2026 cases?

I'm stumped for choices 🫪

[Paul Osborn @Pauljdes]

@hellomuller Wacom!

[Paul Osborn @Pauljdes]

Just got my Paperlike 3 screen protector but I've delayed putting it on my iPad. Why?

Is it that easy to put on?

[Paul Osborn @Pauljdes]

@noman_huge Why is the second house sad?

[Paul Osborn @Pauljdes]

My grandma gave advice that mirrors product design: you can't evaluate something in isolation.

In Logic Pro, soloing a track sounds pristine until you unmute the rest.

In design, polishing padding and border radius falls apart the second it hits a real screen with messy data.

[Paul Osborn @Pauljdes]

My grandma tells me:
Stop tweaking components in isolation.

[Paul Osborn @Pauljdes]

@mufasa__II Little cat A B C and D E F G and also H I J K and little Cat L M N O and P. Q R and S T U V and lastly little cat W X Y and Z.

Needed a Voom. 😏

[Paul Osborn @Pauljdes]

The most useful question I've ever asked a client:

"What happens if this project actually works?"

Everyone wants to jump straight into screen requirements. That first answer dictates everything you build next.

[Paul Osborn @Pauljdes]

Burning through $800 NZD in tokens hits different when you're deep in a build and get slapped with "You've exceeded your monthly usage limit".

Casual experimenting is cheap. Actually shipping real product with AI tools burns cash fast.

[Paul Osborn @Pauljdes]

System clarity and workflow constraints dictate product quality far more than the tooling on top.

Plugging autonomous agents into Jira or Salesforce without clean state mechanics just automates the chaos faster.

[Paul Osborn @Pauljdes]

Staring at a blank document at my desk used to kill my momentum.

Now I record messy stream-of-consciousness voice notes while out walking, then let an AI agent turn them into structured product specs.

Turns out sitting down to type was where all the friction lived.

[Paul Osborn @Pauljdes]

@PeterJThomson You put it so nicely :)

Boring is trust, especially for the mass market

[Paul Osborn @Pauljdes]

The ugliest checkout flow I designed at Lloyds Bank made the company millions.

We stripped out every slick animation and micro-interaction. It looked bare, but removing the polish eliminated user hesitation when real money was on the line.

[Paul Osborn @Pauljdes]

15+ years rolling out design systems in fintech scaleups taught me that adoption stalls when designers and developers don't trust each other.

Teams spend months polishing Figma tokens and components to avoid having the hard cultural conversation.

[Paul Osborn @Pauljdes]

Removing screens from a flow is harder than adding them because of team ego.

Senior bias kept an onboarding step alive until data revealed 72% skipped or submitted junk.

Deleting it immediately improved conversion.

[Paul Osborn @Pauljdes]

Now that the dust is settling, work is shipping faster, but quality is slipping. Speed went up, while edge-case thinking and user psychology took a back seat.

Bolting AI onto a workflow makes generating screens effortless, but craft and judgment still decide if it works.

[Paul Osborn @Pauljdes]

I got caught up in the AI hype, and I helped spread it.

I told people AI would replace designers and that shipping quicker was all that mattered. I said it, and I believed it.

[Paul Osborn @Pauljdes]

I spent months defending a step in our onboarding flow.

Junior: "What if we just remove the whole second step?"

I pulled analytics to prove her wrong.

72% of users were skipping it or entering junk data.

Seniority gave me blind spots I was ready to defend to the death. lol

[Paul Osborn @Pauljdes]

@MKBHD I love love that fold animation.