"Believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path. And that will make all the difference." - Steve Jobs, 2005
"The important thing is to shake off this erroneous notion that life is there and you're just gonna live it in - versus embrace it, change it, improve it, make your mark upon it." - Steve Jobs, 1994
"I have one of the best jobs in the world, I'm incredibly lucky. I thank all of our customers and employees for letting me do what I do. I get to work every morning and I get to hang around some of the most wonderful, brightest committed people" - Steve Jobs, D8 conference, 2010
"And sometimes, when we get rid of things, like the floppy disk drive on the original iMac, people call us crazy. Sometimes, you just have the pick the things that look like they're going to be the right horses to ride going forward."- Steve Jobs, D8 conference, 2010
"Apple is a company that doesn't have the most ressources of everybody in the world, and the way we've succeeded is by choosing what horses to ride very carefully, technically. We tried to look for these technical vectors that have a future." - Steve Jobs, D8 conference, 2010
"The reality distortion field was a confounding melange of a charismatic rhetorical style, an indomitable will, and an eagerness to bend any fact to fit the purpose at hand." - Andy Hertzfeld, 1981
"Anytime I find something I like, I can just turn it around, and play something. It’s that easy. It’s that simple. Isn’t that great?
Alright. I could play with this for a long time. " - Steve Jobs, MacWorld, 2007
"We started with the product line. We looked at the product roadmap going out for a few years, and we said 'a lot of this doesn't make sense. It's too much stuff and not enough focus'. We actually got rid of 70% of the stuff on the product roadmap." - Steve Jobs, 1997
"Much of the great leverage of using computers is using them not just for computationally intensive tasks, but using them as a window into intensive communication tasks. Never have I seen something more powerful than this computation combined with this network." - SJ, WWDC,1997
"We are focusing most of our energy not on financial reengineering - 'cause that's not what has been troubled at Apple - we're focusing our energy on the right product strategies, the right market strategies, the right communication strategies..." - Steve Jobs, 1997
"If you haven't found it yet, keep looking. And don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don't settle." - Steve Jobs, 2005
"Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to die." - Steve Jobs
"I have no doubts that we will continue to learn more and more together at an ever accelerating rate as we get more and more customers." - Steve Jobs, NeXT Briefing, 1990
"That's why we didn't see [the professional workstation market] before. It was such a small blip compared to the workstation marketplace or of course the PC marketplace, that it did not show up on our radar screen. - but we've seen it now." - Steve Jobs, NeXT briefing, 1990
"So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up. And that’s what happens to most people, actually" - Steve Jobs, D5 conference, 2007
"When I first met Ed Catmull, who ran the computer division at LucasFilm, who I founded Pixar with - we did it together - Ed showed me what they working on, and I was blown away. The graphics were years beyond anything I've never seen before." - Steve Jobs, 1996
"When it finally got into the hands of a lot of people, it blossomed. Out of this tiny little seed. It seemed like an incredible amount of leverage - and it all started with just an idea !" - Steve Jobs, about the Apple 2, 1985
"You've got a lot of extraordinarily talented people, and the Beehive effect says it's a lot more efficient to have that talent and all those companies together." - About Silicon Valley, Steve Jobs, 1994
"You have to have it in your blood. If you don't understand it, you can't talk to the engineers. It's still based on innovation and creativity of the tech talents." - Johanna Hoffman, 2015
"The only thing you really have in your life is time. If you invest that time in your self, to have great experiences that's gonna enrich you, then you can't possibly lose." - Steve Jobs, 1994