Payton Igo

Believe and Succeed.

[Payton Igo @PaytonIgo]

It’s Saturday.

Whether you are working today or not you still have the opportunity to be great.

If you are working, be great.

If you are resting with friends and family, make the most of that time and be great.

Don’t waste today. 💯

[Payton Igo @PaytonIgo]

You can reset and recalibrate, but what you can’t do; is give up.

[Payton Igo @PaytonIgo]

Bad things will happen to you.

But when they do, your response will be a testament to your character.

[Payton Igo @PaytonIgo]

Most people are either lazy or complacent.

Some are both.

I get why some people say, “No one wants to work anymore.”

It’s work to find people who are committed to achieving great things.

And this includes finding people to take on as clients.

The reality is, I don’t want to work with most people.

In the economic landscape, I’ve seen there are only two kingdoms where people reside: the land of the drifters and the land of the driven.

The drifters have no set destination; they follow the wind, their impulses, and dopamine receptors to the point of poverty and destitution.

Their lives are undisciplined and, therefore, unfulfilling.

Then there are the driven…

The land is cultivated, their families are well-fed, and when hardships arise, they face them with endurance.

The driven have something deep within their spirit that leads them to their desired end result.

The driven are committed to something or someone greater than themselves.

They realize their success in life is not an end in itself but a great
means of service.

The kingdom of the driven is desirable property (though it was not always this way).

Many of the driven found untamed wilderness and subdued it, bringing about order, abundant life, and prosperity through much effort, toil, and salesmanship; chief of which was selling themselves on a better future and being unrelenting in pursuit of it.

Your life has purpose.

Don’t waste it.

Find the biggest problem you can solve, and be relentless in bringing that realm into order, and do it for something greater than yourself.

[Payton Igo @PaytonIgo]

Believe in freedom.

Fight for freedom.

And don’t forget to live in freedom.

[Payton Igo @PaytonIgo]

99% of your sales problems are screening problems.

If you’re not filtering and prequalifying your sales calls, you’re wasting your team’s time and your own.

✅ Use disclaimers and qualifiers.
✅ Use an application.
✅ Score your leads.

Tell them straight: “DO NOT APPLY IF…”

Whatever red flag would almost guarantee they fail, CALL IT OUT.

That one line will save you hours of frustration.

Use workflows and sequences to build anticipation.

Get people excited about the opportunity to work with you.

And only make offers to people you know you can help absolutely crush it.

Anything less is charity or ego.

[Payton Igo @PaytonIgo]

Your job as a leader…

A CEO. A marketer. A salesperson.

A spouse. A parent.

A friend.

All of the above roles require you to inspire belief in those around you even in the darkest of nights.

Your duty, your job, is to shine like the sun.

To have so much faith and conviction that you become the internal combustion engine that drives your entire organization, family, and community forward.

This is your opportunity to demonstrate love to those around you.

Be the light, my friend.

[Payton Igo @PaytonIgo]

If you market properly, you should be making more friends along the way.

[Payton Igo @PaytonIgo]

Want to give your salespeople the best gift possible?

Do this:

Feed them the most qualified leads.

Because here’s the truth, most business owners ignore:

Your sales funnel is your gift to your sales team.

If it’s not engineered properly, you’re not just wasting time, you’re harming your people.

Especially if they’re commission-only and you’re promising them $10k/month potential.

And if you’re blaming them, “oh well they’re just not good enough”, but your rep churn rate is higher than a Pilgrim with a butter bucket… your funnel might be the real issue.

It could be:
- Low-quality traffic
- Poor lead qualification
- Abysmal show rates
- The wrong call structure (1-call vs. 2-call)
- Lack of sales training
- Or worst of all… broken funnel economics; your offer doesn’t leave enough margin to support paid traffic or your sales team

I’ve been on those teams.

It’s demoralizing.

It burns people out.

It drains everyone's bank accounts.

It hurts relationships.

And it kills good culture.

If you’re scraping random numbers from the interweb and expecting reps to close 20% of them…
- People who don’t know you
- Didn’t opt in
- Don’t expect your call
…then your process is busted.

But there’s a better way.

With the right funnel in place, you’ll:

Attract qualified prospects
Empower your sales team to win
Create predictable cash flow

And here’s the deeper truth:

A good funnel doesn’t just change your business.

It changes lives...FOR GENERATIONS!!!
- Your reps go home with less stress.
- They show up better as spouses, parents, and leaders.
- The ripple effect is massive.

[Payton Igo @PaytonIgo]

@TheKyaniL Idk if this was satire, but it was funny 😂😂

[Payton Igo @PaytonIgo]

What do you mean ‘be authentic’?

[Payton Igo @PaytonIgo]

⚠️ Beware of marketers who say everything is dead.

At some point, even a cactus 🌵 will die without water.

Yes, you can exploit short-term tactics. But long-term success?

That’s built on first principles.

Example:
What happens if I stop watering a tree?

Simple, won’t have a tree for very long.

Same goes for your marketing.

Ignore the roots, and don’t be surprised when nothing grows.

So pick a plant (a strategy) and tend to it with care.

It can be;
- outreach
- content
- ads

They can all grow your business, if you take the time to water them.

[Payton Igo @PaytonIgo]

You want your target market to be pulled toward you!

If you’ve ever been on a call with someone who booked because of your content or ads, rather than you reaching out first, then you know the dynamic is completely different.

When people move toward you, it’s because you have the gravity of the sun.

Your magnetism draws them in to the point where they’re willing to see how you specifically can help them reach their desired outcome.

Simply by changing the way they become aware of you, the ‘frame’, you not stand before them as the expert.

[Payton Igo @PaytonIgo]

@MarioNawfal Wow…

[Payton Igo @PaytonIgo]

Faith wouldn’t be faith without testing.

[Christian @cbwritescopy]

Webinars are the highest leveraged use of your time possible

Spend 60 minutes talking to 100 people live on Zoom

Book 20 sales calls

Most of them are lay downs because they're already bought in from the webinar

Close 10 deals

1 hour of work

10 deals

Easy