Plumbers, roofers, HVAC and every other service pro: when someone across town searches for what you do, is it your business they see on Google Maps, or a competitor's?
Reply SCAN and I'll run a 49 point map scan of your whole service area, at no cost.
@amaranthmrktng Fair point. Most shops get categories right early, so the gap opens on consistency. A steady pace of reviews and job photos over months beats a big push that stops.
Local SEO comes down to three things Google weighs: relevance, distance and prominence.
You can't move your shop, but you control the other two: the right categories and services, plus steady reviews, job photos and posts.
Video: https://t.co/tqe0T95KYl
Reply to every Google review, good and bad. Future customers read your replies to see how you treat people.
For a bad one: thank them, stay calm, skip the job details, and offer to make it right offline. Short beats defensive.
Examples in this video: https://t.co/VzEIGURzhv
Open the attributes section of your Google Business Profile.
Online estimates, onsite services, languages spoken. Most service businesses leave these blank, and they tell customers and AI assistants more about you.
More profile fixes: https://t.co/mOg8rwyrCB
Who controls your Google Business Profile? If an old web agency or a former employee set it up, they may still have the keys.
Open "People and access," make yourself the primary owner, and remove anyone who has left.
How to claim it: https://t.co/v92WCjCh38
Septic companies: a backed up tank is an urgent call, and homeowners phone the first company on Google Maps that looks ready.
List pumping, inspections and emergency service as separate services on your Google profile, with the towns you cover.
Video: https://t.co/Gdvr2zhdvR
New video: Google changed your business listing without asking?
Anyone can suggest edits to your profile, and Google may accept them. Check your profile for "Google updates" every week and fix wrong hours, phone or category right away.
https://t.co/xneWpV8wKY
@amaranthmrktng Exactly. Checking from your own shop only shows one spot on the map. Rankings shift block by block, so the view from a customer's street is often a surprise.
Service pros: do you know which neighborhoods see you first on Google Maps, and which ones see your competitors instead?
Reply SCAN and I'll map your ranking at 49 points across your service area, at no cost.
@amaranthmrktng Well said. At that hour the profile is the whole sales pitch. A real name, real photos and hours that match when you pick up do more than any ad copy.
Locksmiths: someone locked out at night calls the first locksmith on Google Maps that looks real.
Use your real business name on your profile, add photos of your van and your team, and keep your hours matched to when you really answer the phone.
Video: https://t.co/uMeaoPyGEG
Your Google Business Profile description gets skimmed, not read.
Put what you do and the towns you serve in the first two lines, in plain words. Skip slogans. Customers and AI assistants use it to decide if you fit.
Request your Google Maps scan: https://t.co/sZgoIBasPo
@CharterOakDS Good point. If the shop is closed but someone is on call, put that note right next to the holiday hours and in a Google post that week. A homeowner with no heat should not have to guess whether to call.
HVAC owners: Thanksgiving is two weeks out, and furnaces quit on holidays too.
Set holiday hours on your Google Business Profile now. If you take emergency calls that day, say so. Customers trust the hours they see, and so do AI assistants.
More: https://t.co/fWKVT5kV3N
Home inspectors: buyers under contract are on a deadline, and many book the first inspector who picks up.
List each inspection you offer (sewer scope, radon, termite) as its own service on your Google Business Profile, and show your license.
Video: https://t.co/xPYtPNzph6
@amaranthmrktng@amaranthmrktng Agreed. A December post with a real leak repair photo and the town it was in shows Google and the next homeowner exactly what you're doing right now. Pair it with the service listing and the two back each other up.
Roofers: winter searches shift from "new roof" to "roof leak repair" and "ice dam removal."
List each one as a service on your Google Business Profile with a short description and a job photo, so Google has a reason to show you.
More: https://t.co/SKagEThwhn