PCOS was never just about “ovarian cysts.”
After 14 years of global research, the condition has been renamed PMOS (Polyendocrine Metabolic Ovarian Syndrome) to better reflect its hormonal, metabolic & mental health impacts affecting 170M+ women worldwide.
#pcos#pmos
"Our brand name is our biggest moat."
Rithish Kumar co-founder of @PeeSafe, on how brand recall became category dominance.
Consumers don’t search for toilet seat sanitisers — they search for PeeSafe.
The brand has become synonymous with the category, much like Xerox for photocopying. Even global hygiene giants have entered the space — and failed to compete.
It’s not just a product, it’s top-of-mind recall that drives demand.
Watch to understand how branding builds long-term defensibility 👇
#Inc42 #reels #branding #D2C #consumerbrands #marketing #startups #growth #brandstrategy
In 2017, only 17% of menstruating women in India used a period care product.
By 2025: 27 to 30%.
Sri Lanka: 97%. US: 100%. China: 95%.
Vikas Bagaria shares the number that explains why @PeeSafe exists and why the mission is nowhere near finished.
Full Conversation: https://t.co/CLNpyjt7X6
Periods are normal… until the cramps feel like a heart attack, the mood swings hit like being left on seen by your best friend, and the headache feels like someone threw a rock at your head.