Yumeko-

Ecom • Brand Growth • Cart whisperer

[800.HL @degennQuant]

Remember Aster?

Hyperliquid.

[Adam Taylor @adamtaylorl]

The difference between $100K/month and $500K/month isn't better ads.

It's speed of iteration.

Here's what I mean:

At $100K/month, most brands test like this:

→ Launch 10 new ads
→ Wait 7 days
→ Kill the losers
→ Make 10 more random ads
→ Repeat

At $500K/month, brands test like this:

→ Launch 10 new ads
→ Check performance at 48 hours
→ Identify the pattern (was it the hook? the format? the angle?)
→ Make 5 variations of the winner immediately
→ Scale the best one while testing the next hypothesis

The brands that scale fast don't wait for perfect data.

They move on imperfect signals and iterate in real time.

Here's the framework:

Day 1-2: Launch new concepts across multiple angles
Day 3: Identify early winners (spend + engagement, not just ROAS)
Day 4-5: Make 3-5 rapid iterations on anything showing life
Day 6-7: Scale what's working, kill what's not, plan next batch

Speed compounds.

Every day you wait to iterate is a day your competitor is 3 tests ahead.

The best media buyers I know aren't the ones with the perfect strategy.

They're the ones who can spot a signal, act on it, and move to the next test before lunch.

Stop waiting for certainty.

Start iterating on probability.

[B @JuggMotion]

Ask one question for everything

"Could someone else do this at least 70% as good as me?"

If yes - hire/message them

Most people keep doing everything themselves, then burn out

Here's my exact system for scaling without living in my laptop: 🧵

PS: like, repost, comment "systems" for the full breakdown

[Ben Radack 🏝️ @benradack]

How to mine negative reviews for ad angles.

1. Collect 100 negative reviews
→ Copy and paste them into a document.

2. Upload to ChatGPT with this prompt:
"Analyze these reviews and identify:

→ Repeated complaints (pain points)
→ Desired outcomes (I wish this did...)
→ Failed alternatives (I tried X but...)
→ Objections (But what about...)
→ Buying triggers (Finally something that...)

For each category, pull exact quotes and note how many times each theme appears."

3. Then follow up with this:

"Based on these themes, create 20 ad angles for [your product]. For each angle, write it as a hook that addresses the specific pain point, desired outcome, or objection. Use the customer's language from the reviews, not marketing speak."

4. Turn the output into your creative tests:

You now have 20+ angles written in your customer's exact language.

[Amin @eCom_Amin]

mfs will run ads like this

get META to fucking ban them forever

then say that Mark Zuckerberg is a scammer

(literally every ecom bro i've ever met)

[Taylor Lagace @TaylorLagace]

Everything I know about running Meta ads in 10 sentences:

1. Know your unit economics before you spend a dollar (CAC, LTV, contribution margin, profit). If you don't know these numbers, you're flying blind and Meta can't save you.

2. Creative volume + diversity wins in 2025. Feed Meta 50 creatives per ad set with different formats, angles, personas, and contexts. The algorithm rewards variety at scale.

3. Stop splitting testing and scaling campaigns. When you duplicate a winning ad into a new campaign, you reset all its learning and momentum. Let winners scale where they were born.

4. Run everything broad. No interests or lookalikes. Creative is your targeting now. Meta's algorithm maps the right creative to the right person better than you ever could.

5. Always use cost controls with inflated budgets (set budget at target CPA × 50). This gives Meta room to optimize through daily auction fluctuations without you constantly adjusting manually.

6. Never mix different AOVs in one campaign. A $30 product and a $300 product in the same campaign will drive all budget to the lower AOV.

7. Don't run cost caps and highest volume campaigns at the same time. Highest volume will dominate spend and leave cost-controlled campaigns sitting at $0.

8. Exclude existing customers from prospecting campaigns. Every dollar retargeting buyers is a dollar not spent acquiring new customers.

9. Always run campaigns on cost controls. Unlike highest volume, it ensures every conversion is profitable.

10. If your best ad spends the most, that’s not a problem. That’s what good looks like. Killing it early is the fastest way to reset learning and burn cash.

Using these best practices, we scaled brands like Purdy & Figg from $500K to $50M in 3 years and grew WildBird’s revenue by 10x over 2 years while maintaining 5 aMER, 30% CM, and 17.5% profit.

If you're looking for an agency that actually increases your top-line revenue, DM me or book a call via the link in my bio.

[Yumeko- @PennyFlipz]

US still prints no doubt

but other markets help you learn why it prints

[Alex Fedotoff @FedotOff90]

Cheaper CPMs do NOT always mean easier scaling.

Here’s the real breakdown:

UK: The easiest scaling market. High trust, high AOV.

Netherlands/Belgium: Best for testing angles.

Germany: Rewarding but skeptical. Claims must be airtight.

Sweden/Nordics: Expensive traffic, elite buyers, massive ROAS spikes.

Australia: Underrated and stable.

Canada: Similar to U.S., but less chaos.

France/Italy/Spain: Creative and claims sensitivity is non-negotiable.

The U.S. prints the most.
The rest help you validate faster and scale cleaner.

[Yumeko- @PennyFlipz]

@nicktheriot_ So you’re telling me it was this simple all along?

[Nick Theriot @nicktheriot_]

Run ads.
Print cash.
Run more ads.
Print more cash.
Run super cool ads.
Print super cool cash.

Simple af.

[Yumeko- @PennyFlipz]

My biggest ad breakthroughs never came from new ideas

They came from finally understanding why the old ones worked

[ron | e-comm owner & operator @ron_ecomm]

This is my 2025 e-comm brand wrapped. Each list is in order of impact:

Top 3 things that gave us growth:
- Focusing on avatars outside of the “brand”. Seems so obvious in hindsight lol. Don't be dumb like me.
- Laser focused on more, different and better FB ads and funnels
- Good inventory planning

Top 3 things that made us lean:
- Implementing EOS
- Relentlessly optimizing your supply chain. We spent 9 months optimizing our CBM and master CTN that saved nearly 1% on the PnL forever. So incredibly boring yet so impactful. Think about how many people touched your product before getting to the customer.
- Relentlessly killed SKUs using inventory turnover ratio

Top 3 Facebook ads tactics that drove growth (FB deserves it’s own list):
- Start everything with the avatar first before anything else
- Make a funnel for every avatar in its own campaign and ignoring the idea of consolidation
- Make a funnel for every major product in its own campaign. Think of yourself as running an agency running multiple mini-brands inside your company.

Top 3 growth drivers in 2026:
- Just better FB ads lol. Still so much juice to squeeze.
- Disney partnership
- International expansion with CN warehouse.

Top 3 Yolo growth drivers in 2026:
- New brand in the same category but at the lowest possible price in our market at max quality per dollar (think Costco brands). We are nuking our own market because I want it all.
- Make highly produced ads focused on branding. I actually teared up at my own script, super excited to produce it.
- Developing a product that didn't exist before.

Top 3 lean drivers in 2026:
- Implementing EOS even better, like FB ads there's a lot of juice to squeeze.
- Hiring better.
- Coach better.

Top 3 weakness of mine revealed this year:
- Managing & coaching people
- Hiring people
- A lack of organization and prioritization that communicates clearly down to the org.

Hope you had just as much fun reading as I did writing it! Feel free to ask me anything and please share your own list!

[Yumeko- @PennyFlipz]

Growing an ecom brand isn’t a straight line

Some weeks you scale, some weeks you diagnose

The winners are the ones who keep making decisions, not excuses

GM 🌻

[Nick Theriot @nicktheriot_]

If I had to start over in 2025, my daily plan would be:

1. Research 10 competitor ads
2. Save 5 angles that punch
3. Write 1 full script from scratch
4. Turn that script into 2 video concepts
5. Turn it into 1 photo concept
6. Fix 1 part of my landing page
7. Study 1 great offer from another brand
8. Log all learnings in one doc

Do that for 365 days and you will not lose.

[Alex Fedotoff @FedotOff90]

The brands printing in 2025 aren’t guessing.

They’re running ads in markets where the emotion is already hot.

Beauty, pain relief, pets, home gadgets, parenting…

These categories convert because the buyer’s problem is louder than your marketing.

You don’t need luck.

You need angles built on exact keywords buyers obsess over, the exact pain points that trigger impulse purchases, the exact emotional hooks Meta rewards.

Keyword → angle → creative.
That’s the whole game.

Once you understand that, your ads stop burning money and start scaling predictably.

I put together a breakdown of the Top 10 Ecom Markets for 2025 + 10 high-intent keywords for each market so you know exactly where the money is already flowing.

If you want it, drop “MARKETS” below and I’ll send it.

[Yumeko- @PennyFlipz]

I preach this all the time: study outcomes, not emotions

Once you understand why something worked, repeating it gets easier

[Nick Theriot @nicktheriot_]

Key trick to find more winning ads.

Analyze your ads after they have been tested for 7 days.

→ What went right? (even if it’s a loser)
→ What went wrong? (even if it’s a winner)
→ What can be improved?
→ Is this going to be significant enough to increase overall performance?

Creative is an endless puzzle.

Solving it is everything.

[Zakaria_airakaz @zakaria_airak]

The goal is to hit BFCM results on daily basis

[Anthony Camacho @avcanthony_]

It's normal for product research to take longer than a day, like if you've only been searching for 24 hours, that's nothing

Switch it up

Use Facebook ad library instead of spy tools, look for products on your organic Facebook feed, OR, ask ChatGPT for niche ideas, and then use those to find products via spy tools

[Yumeko- @PennyFlipz]

Every banger I’ve had started as a “nah this won’t work.”

Our brains are terrible judges of what converts

Market decides, not your comfort zone

Have a lovely new month! 💙 GM

[Nick Theriot @nicktheriot_]

reminder to self:

your next winning ad is probably the idea you feel embarrassed to test. the weird one. the uncomfortable one. the one that feels too different.

if you aren’t testing stuff that scares you a little, you’re not pushing creative hard enough.

[Yumeko- @PennyFlipz]

Ecom only clicks after you’ve tried enough wrong things to finally find the right one

The painful phase is required, not optional

Keep testing until one finally lands!

GM and happy Sunday 🌄

[Eclipse @AnthonyEclipse]

If you’ve been doing ecom for a year with no results,

You’re not a failure.

You’re just pre-successful.

99% stop right before the one product that changes everything.

I went a full year losing money before getting any decent success.

Don’t quit.