Pepijn van Kesteren

Co-founder at Zelf. | Former @mckinsey, @mitsloan | First mover in CGC | TikTok discovery startup: find & aggregate all your organic Customer Generated Content

[Pepijn van Kesteren @PepijnVanK]

@jeremy_perl @RpsAgainstTrump Pax Christi

[Pepijn van Kesteren @PepijnVanK]

@elonmusk Maybe its a a sign of how ridiculous the GOP has become… I mean, if even Dick Cheney is voting democrat, you have to wonder if it’s everybody else, or if it’s you…

[Pepijn van Kesteren @PepijnVanK]

@whoisclydekelly @GrowWithGrin Customer content > Influencer content anyway :) check https://t.co/0WgwQm3F8v for a sample of a tool where you can find all customers that are organically posting about you, so you can reuse their content or turn them into creators (and yes, you can then just email them)

[Pepijn van Kesteren @PepijnVanK]

@levelsio https://t.co/yHOPyPbDEn finds you all customers already talking about your product on TikTok, and makes it easy to reach out to them; would have surely increased your success rate and saved the guy a bunch of time

(yes, shameless plug for our startup 😎 )

[Pepijn van Kesteren @PepijnVanK]

@agarwal__gaurav @agarwal__gaurav how about pushing it one level further than UGC: real Customer Generated Content?

We analyzed over 15,000 companies and their TikTok performance; CGC has 4x higher engagement than anything brands put out/ commission. TikTok is like wom on steroids 🔥

[Pepijn van Kesteren @PepijnVanK]

@TaylorHoliday I’d argue there’s even better content: organic posts from your already existing customers. We analyzed 15,000+ companies: real CGC has 4x higher engagement rates than anything brands put out/ is commissioned.

Lots of it on TikTok: it’s word-of-mouth on steroids 🔥

[Pepijn van Kesteren @PepijnVanK]

@davemhuffman @TaylorHoliday TikTok is basically word of mouth on steroids, lots of real CGC readily available now. We built an easy platform to aggregate & analyze it all – would love to show y’all and hear your thoughts if interested!

[Pepijn van Kesteren @PepijnVanK]

@jackkuveke Best time & money I’ve spent in my startup journey; Cannot recommend highly enough!

[Pepijn van Kesteren @PepijnVanK]

@social_pres At zelf we’ve been building the tools to make it easy to showcase and license your UGC to brands :)

Anyone who wants to make selling UGC easier, feel free to reach out (or check https://t.co/dWavP6odMY)

[Pepijn van Kesteren @PepijnVanK]

@social_pres Few tips to add-on if you want to get noticed by brands + want them to license your content:

1) Make sure to always show the logo of the brand
2) Make sure you don’t show other brands’ logos
3) Don’t use a popular song; they can’t use it for commercial purposes then

[Pepijn van Kesteren @PepijnVanK]

@venturetwins @glossier If any brands are interested in speeding up their organic UGC licensing, feel free to book a demo via https://t.co/XoC8fnIfSn

[Pepijn van Kesteren @PepijnVanK]

@venturetwins @glossier Love it! At zelf we have long believed in this and are building the platform making it super easy to license UGC for a.o. whitelisting, so brands can do this much faster. Check eg https://t.co/n2gmd8g7tg

[Pepijn van Kesteren @PepijnVanK]

@andruyeung Would love to join! Should have just launched our new product then too, so double celebration .o.

[Pepijn van Kesteren @PepijnVanK]

It came at way too high a cost, but how awe-inspiring the way our city has re-invented itself. No place like @nycgo

https://t.co/0CXTElwuGn

[Richard Lowenstein @RMLowenstein]

Five leading economists warn the German chancellor, “History will remember u for ur actions this week.” #ThisIsACoup http://t.co/6rTIEbrSGY

[Pepijn van Kesteren @PepijnVanK]

Restarted my twitter account after four years just to join in sharing my strong disappointment in German politics right now... #ThisIsACoup

[Pepijn van Kesteren @PepijnVanK]

International platform for young professionals interested in CSP launched June 1st in the Hague: feel welcome to join! http://t.co/UWa3CsLR

[Pepijn van Kesteren @PepijnVanK]

More promising news: in USA alone 22 GW potential of csp integration into existing fossil fuel power plants! #solarpaces

[Pepijn van Kesteren @PepijnVanK]

Promising outlook: CSP as load-matching to offset fluctuations of PV and wind. Spain is readying the net for such integration #solarpaces

[Pepijn van Kesteren @PepijnVanK]

Met de #NS naar Den Haag, vandaag #DuurzameDinsdag ^^ Nieuwe site van crowdfunder #Share2start lanceren! :) www.share2start.com #s2scf