An entire mountain range framed through the mouth of a cave, stars scattered like static across an open field. Vijai Basker (@vijai_basker_jai) shot this entire astrophotography series on the SIGMA 15mm F1.4 DG DN | Art (Diagonal Fisheye).
A 180° angle of view held the Milky Way and the landscape beneath it together in a single frame, while an F1.4 aperture, the world's first for a full-frame diagonal fisheye, resolved individual stars sharp across the entire image, even wide open. A Manual Focus Lock switch kept focus locked once set, and a dust- and splash-resistant magnesium alloy build handled a full night shoot in the open.
The SIGMA 15mm F1.4 DG DN | Art (Diagonal Fisheye).
#SIGMA #SigmaIndia #Sigma15mmFisheye #ArtLine #Astrophotography
"Same channel. Entirely different job."
Our Co-Founder Amulya Nagaraj on why PR and marketing look alike from the outside, and what brands should do about it, in @medianews4u.
Read here:https://t.co/IcWQBGydKf
No massive shoot. No weeks of production.
A jewellery AI ad this striking doesn't happen by accident, the creative vision was always human, AI tool simply brought it to life.
This is what modern lifestyle advertising looks like. Faster, sharper, and exactly as imagined.
Under a benevolent moon, as ancient stones whisper tales of old, we find solace.
This Eid, let our spirits intertwine, celebrating the unwavering strength we hold, a tapestry woven with threads of shared hearts and boundless grace. 🌙💖✨🕌
Eid Mubarak
When working in wildlife territory, distance and responsiveness matter. The Sigma 300–600mm F4 DG OS Sports lens pairs extended reach with a constant F4 aperture, fast autofocus, and optical stabilization to support steady shooting in unpredictable moments.
Captured by Jalpa Trivedi Shah [Instagram: @thinklight_jalpa]
Recent insights show that Corporates increasingly trust content from recognised industry experts over traditional advertising - especially in high-stakes sectors across the UAE.
When decision-makers see familiar, respected faces explaining complex solutions, trust forms faster.
Every frame looks quick, bright, and completely unfiltered, with harsh sunlight, fast pace and no controlled setup. And despite the simplicity, every moment came out looking intentional, with subjects separating beautifully from the background and every image shaped by the natural street light.
Even at F1.2, the redesigned optics delivered exceptional sharpness with minimal chromatic aberration, keeping those whites and reds clean under intense sun. The advanced coatings controlled glare, while the improved optical construction maintained high contrast and edge-to-edge detail, letting every scene stand out with accuracy and depth.
Review by Jalpa Trivedi Shah
We’re hiring!
PCG is looking for Senior Associates to join our Delhi and Bengaluru teams.
If PR, content, and integrated communications excite you - Apply here:
https://t.co/qYLMDIGOpf
#NewClientAlert
New partnerships always bring a certain buzz 🐝
We are honoured to be trusted with the communications mandate of Apis India - a brand with over 100 years of legacy!
Their journey started with honey, and PCG is now trusted with the storytelling of their growth!
The manufacturing sector is sitting on untapped PR goldmines.
Most manufacturing companies in India think PR is just product launches. Or they don't have a story to tell. But here's what the media would love to hear from you:
(1/3)
Zoom, focus, and capture stunning detail with the Sigma 17-40mm F1.8 DC Art lens. Wide-open F1.8 clarity makes every shot pop. Corrected chromatic aberration and minimal flare for crisp images. Perfect for landscape, portrait, and street photography.
Photographed by Mouhamed Moustapha
PR hack: Ditch paid "backlink packages" if you want GEO credibility.
AI craves real E-E-A-T, not fluff. Earned editorial wins GEO & credibility that fuels funding/talent.
Read: https://t.co/6IFTPHfTJD
Earned or paid first? Reply! 👇
PCG's journey started in Bengaluru. Today, we are across 5 Indian cities.
And we realise every city has the same problems with urban infrastructure.
So this partnership with Solar Decathlon
is particularly close to our hearts.
The world's largest net zero building challenge!
We are looking for media mavericks with great media relations and a flair for storytelling
Cities: Bangalore, Delhi, Chennai and Pune
Experience: 3-4 years in a PR Agency
Send your CV to [email protected] with the subject "Senior Associate - <City>"
#Hiring#PRProfessionals
Basith Paykat shares his experience with Sigma BF capturing this peaceful location.
The Sigma BF is built to remove distractions and help photographers concentrate on every shot.
Just because Shark Tank doesn't focus on deep tech doesn't mean there is no work happening. India has produced some fantastic startups in health, automation, AI, drone tech and more.
Listing a few I've come across:
1. Datar Cancer Genetics, Nashik
Early stage cancer detection.