The Godfather of Advertising: Eugene Schwartz.
In 1966, he published Breakthrough Advertising, a book so good the original hardcover sells for $247.
And inside, he shared the daily writing routine that helped him write effortless, high-converting copy.
Here's the breakdown:
How friendships end:
Take longer to respond than normal when they reach out, shorten the time spent talking, increase time between conversations.
Most friendships die with a whimper rather than a bang.
To strengthen your bond, give people a reason to do the opposite.
How to get a free mentor:
1) Target people a 1-2 steps ahead not a zillion.
2) Don’t ask “what can I do?” or “I’ll do X if…”
3) Help them get what they want, easier, faster, risk free.
Realize the timing may not be right.
Be willing to hear no without getting butthurt.
We’re so willing to hire another person for $75,000 extra per year, but unwilling to pay someone good to do twice the work for twice the pay.
Odd. The second is so much better for everyone.
If your hook SUCKS, your creative doesn’t stand a chance.
Here’s the psychological principles we’ve used for all our winning hooks (and how you can STEAL it to your next creative):
PC 부문 올해의 e스포츠 선수로 ‘Faker’ 선수가 선정되었습니다.
올해의 선수가 된, 그리고 여러분의 영원한 선수가 되기 위해 앞으로도 정진할 ‘Faker’ 선수에게 축하와 응원을 전해 주세요!🎉
'Faker' has been selected as the Esports PC Player of the Year.
Please congratulate him for this year and support him for many more accomplishments! 🎉
#T1WIN #T1Fighting #EsportsAwards2024
𝐖𝐞𝐥𝐜𝐨𝐦𝐞, '𝐃𝐨𝐫𝐚𝐧'
‘Doran’ 최현준 선수가 LCK 팀에 합류합니다.
T1과 함께 더 높은 곳에서 빛날 ‘Doran’ 선수에게 많은 응원과 격려 부탁드립니다!
‘Doran’ joined the T1 LCK team.
Please support him as the new top laner for T1 and help him shine even brighter at T1!
Q: How do you hire someone at a small company, when they can get a job at Google and make 2x the money, 2x the stock, 2x the benefits, work on things at scale?
A: By hiring people who value something other than that.
Those were the wrong folks for you anyway!
I know it’s very hard to let go of things you don’t control.
Worth the effort, though.
See them as enabling constraints, and focus on the things you do control.
There are 100’s of copywriting frameworks out there.
But there are only 7 you actually need for all of your marketing efforts.
This list will cover the perfect framework (with real examples) for ads, emails, social media posts, etc.
(bookmark this to crush your competition)