Giuseppe Di Biase

[RetroGameFuture @RetroGameFutur1]

If you care about physical media and video game preservation, support this post. Share it. Give it a boost! #GTA6
@RockstarGames

[Giuseppe Di Biase @Peppo_YouTube]

@GSVFX775 @Nizarisaqt_ peppoyt

[Giuseppe Di Biase @Peppo_YouTube]

@RiddlePlayZz check dm

[Giuseppe Di Biase @Peppo_YouTube]

@_Elara_0 Hi Elara, do you understand Italian?

[Giuseppe Di Biase @Peppo_YouTube]

Looking for a Video Editor for my Italian YouTube channel.

Requirements:
• Adobe Premiere Pro + After Effects
• Fluent Italian!!! (MANDATORY)
• Able to replicate my editing style (zooms, SFX, music, motion graphics, pacing, retention editing)
• Able to issue invoices

[The British Patriot @TheBritLad]

I DETEST KEIR STARMER.

Repost if you do too.

[Giuseppe Di Biase @Peppo_YouTube]

@TorrexStudio Hi, how can I contact you? I'm interested in your work!

[Mario Joos @MarioJoos]

🚨Important thread: YouTube’s Home Feed UI Changes Negatively Impact Long-form Viewers (+Data)

This year has been a tough year for many content creators, especially those making long-form content. And unlike many other years, the reason wasn’t that obvious. However, we finally found some data and started understanding what’s been happening. In this post, I want to highlight a problem that affects long-form creators.

Important pre-note: since the last algorithm post, I’ve talked to the YouTube team. They’ve been open to conversation. That said, I believe in the importance of public awareness around these changes.

Now, let’s talk about the important stuff.

The UI Changes

While we aren’t 100% certain about the full roll-out date of this update, and we believe it has been happening gradually, we do know that long-form creators are affected by changes to the browse feed.

In the past, when you’d open your home page, you would see upwards of 6 long-form recommendations per row, often across two rows. (see first image)

However, this has changed. In many cases, now only 2 long-form recommendations are shown, with the second row already taking up slots for short-form recommendations (see second image).

Because of this, the ratio of long-form versus short-form often skews toward 2 long-form to 5 short-form recommendations on PC. This means that we're seeing a choice reduction of up to 80% long-form recommendation compared to previous home feeds.

Note that you may see 3 videos being recommended, however, the first one being a sponsored post, I wouldn’t consider this as an organic long-form recommendation.

Now, there are variations between non-premium and premium accounts, differences between device type and between accounts that predominantly watch long-form versus short-form content. But the overall change still affects a large portion of users. It’s very clear that this skews viewers’ attention toward short-form content.

So what about the data?

Finding data on this was incredibly hard. We don’t have access to the same kind of information as YouTube themselves, so take the following with a grain of salt.

That said, we did manage to pull information from over 1,000 channels (thanks to some close friends of mine who don’t want to be named). What we found is that traffic for Shorts went up aggressively through browse features (see third image).

At first glance, this sounds great. People are gaining rather than losing views, right?

But those views, and that time spent, have to come from somewhere. While YouTube isn’t a zero-sum game, we do believe this signal indicates that the browse UI changes are having an impact somewhere else. We believe that these UI changes are slowly affecting long-form performance for creators, even if the drops aren’t very noticeable over a shorter period of time. The example I’ve added was the most extreme example of a person seeing a noticeable change in Shorts views coming from Browse without making significant changes to their content.

So what can you do?

Honestly, for you, as a creator, the only feasible option is to understand where the platform is at and create content accordingly. Follow what you’re incentivized to create.

That said, I do believe that letting YouTube know about your concerns is important. Writing about it matters. I’m not very happy with these changes because I believe they are disproportionately favoring short-form content over long-form content, and this is dangerous for an ecosystem that heavily relies on long-form content for creator sustainability. And this is why I’m writing about this.

Because creator sustainability often relies on resources created by content (income) and Short often does not generate enough resources to continue to create high-quality content. That’s why a lot of Shorts creators try to get into long-form. They are seeking that pathway to sustainability and resources to create better content. However, updates like these close that option for many, overall impacting the health of the creator economy.

If you share my overall concern, then here’s my recommendation. YouTube has been reading these posts and seem to care about the opinions of creators. It’s important that we don’t turn this into a subjective “drama circle,” especially now that they’re actively showing interest in our concerns. However, it’s also important that we let ourselves be heard.

My only ask is this: don’t be silent if this concerns you. My goal is to help feed you with information and potentially even the wording and reasoning to defend your concerns.

One action I could ask you for is to respond to this post with your own concerns so it reaches more people and raises awareness. Responses can be about why you think this is good or bad for creators, how this change has affected you, or even a simple response, like, or share that helps it travel further.

Hope you “enjoyed” this read.

[Make FIFA Great Again @MFGA___]

@NickRTFM Because no one is playing it and here’s why:

[Mattox™️ @MattBestTM]

Stranamente nessuno commenta “e in quale città?”

Perché queste cose sì che succedono solo a Napoli

[Seth Fowler @sethfowIer]

Here’s what it looks like when your pivot to a new niche starts finding its new audience.

[Artem @editorartem]

Using 3 music tracks for a 15-minute video is what every beginner video editor does.

If you want to charge premium prices, STOP.

Here's how to keep viewers watching with music:

[Buchi @buchi_yt]

First of all, I will explain the reason why your subscribers show less interest in your videos. This is called AUDIENCE FATIGUE, and it occurs when they keep seeing the same title format and thumbnail format. With that being said, I will explain how to reverse it.
​Imagine this: you love a channel that uploads videos daily, and you always watch every one of their clips every single day. How would you feel when you kept on seeing the same title and thumbnail format after a long time? You would feel there is nothing new to it, since it's a game of psychology.
​Just apply this: Change the title style, also, change the thumbnail format. If you normally place the image on the right, try placing it on the left this time. Also, add new elements to repackage your visuals: Use an arrow, change your thumbnail text color, and see how the CTR reacts to it. I tried it yesterday, and it came out well.

[Seth Fowler @sethfowIer]

The ultimate guide to pivoting topic on YouTube.
(very detailed)

The topic you make YouTube content about has died in interest, what do you do?

That can be a specific game, a sport, a trend, a group of people, an artist, etc.

Now what?

The first thing we want to do is find a new topic, that has an audience large enough, to get the views that we'd be happy with.

You can usually figure this out just by looking at the most popular videos in the last 6 months within that new niche, and taking the average to ballpark a rough estimate.

There are three other key points we want to hit for a successful pivot.

First is picking a topic that will have sustained interest, over multiple months, or even years. So that we're not having to pivot again in a short time.

The second is finding a topic that we think a decent portion of our current audience might enjoy, or already be a consumer of. The larger that portion, the easier the pivot.

If the portion is too small, or the topic is completely different, it's probably better to just start a brand new channel.

The third is finding something that you enjoy. This will make it easier to stick with the pivot, but also makes sure you're not going to hate the new content and burn out quickly.

---

Now we've picked our topic, what next?

Well as we would in any niche, we want to identify what currently works. What formats are doing the best, what angles work best, what patterns can we recognise?

Secondly can we look at competitors that are currently doing well, and see if there's anything that we could do to improve on them?

Improved quality? Lack of structure? Better ideation? Better packaging? How do we make ourselves stand out and enter the niche with a bang and try to guarantee more instant success.

---

Now, what do we upload?

It's SUPER important that every video we make during this initial pivot is evergreen.

We EXPECT there to be pushback, we expect our videos to do poorly to begin with.

We have an audience that did not subscribe for what we are now posting.

So we need to make sure that our videos have the potential to grow outside of that audience.

Take what you've learned from your research about what videos/formats are doing well, and then try to add a new or innovative angle to create new demand.

Assume every video will start of a 10/10. We're looking to leverage YouTube's algorithm to push our content out to brand new viewers.

The bigger that portion of audience that might enjoy this new style of content, the quicker this can happen. In some cases if the content is too different, this can take forever and sometimes seemingly never happen at all.

Our goal is to take all the viewers we can from the previous audience, and use them to push our content out to new people, so we can start building a brand new audience, and the next segment of viewers on the channel.

Until eventually, our new audience outweighs the previous audience, and our videos can grow seemlessly.

---

What should you avoid?

No short shelf-life content. We know our videos are going to start slow, and we need time for our videos to grow.

By the time we start getting traction and being pushed out to new viewers, the trend is already dead, and demand is gone.

Don't flip flop.

Don't see a 10/10 and then just revert back to what you were doing before. If you've done all the above due dilligence, we can be confident that it will work eventually.

Double down, keep posting. All it takes is one video to start being pushed out to a new audience, and we can funnel those new viewers into the previous videos, to help them get pushed out.

And because everything is evergreen, it doesn't matter if this takes days, weeks, or months, we know we can see growth eventually.

[Weaver - FUT @WeaverFUT]

Most relevant clip of the day #FC26

🤷‍♂️

[Muaaz @mws]

Support friends who are content creators

Idc if they make YouTube videos, Music, TikToks, Stream, etc.

It takes a lot to put yourself out there especially when everyone doubts you

Show love to your people bro