Olivia
Online
Perennial Sports Group
@Perennialsg
Revolutionizing Sports Representation | Data-Driven Sports Management Firm Representing Elite Athletes, Coaches and Media Personalities | John 16:33
Austin, TX
Joined January 2022
1.4K Following
271 Followers
191 Posts
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Athletes shouldn’t have to try to navigate the world of college sports on their own. They shouldn’t have to try to figure out to the ins and outs of the transfer portal, the legal and tax implications of their NIL deals, or how to protect their interests and safeguard their future without any help, and the stakes are too high to allow athletes to be advised through this process by self-interested representatives who care more about themselves and their interests than the athletes they claim to represent.
Athletes deserve experienced, knowledgable, and trustworthy representatives. They deserve agents with the legal expertise to help them navigate the pitfalls of college athletics and guide them towards long-term success.
Athletes deserve an agency that takes an all-encompassing, integrity-driven approach to athlete representation, an agency that is constructed around their needs and tailored to actually address those needs. They deserve an agency that is hyper-focused on revolutionizing sports representation by altering what the sports world expects out of its representatives.
Athletes deserve Perennial Sports Group.
#collegeathlete #collegesports #collegefootball #collegebaseball #nil
So many young athletes (all athletes, for that matter) fall into the trap of wrapping up their identities in their status as an athlete (the sport they play, their position on the field or in the lineup, their status as a starter), which so often leaves them ill prepared to weather the storms of slumps, losses and retirement that inevitably roll in when competing in athletics.
As an athlete, it is imperative that you resist the urge to define yourself by what you do.
Recognize that you are more than an athlete, and you are more than the results on the field.
Define yourself not by what you do, but by who you are.
Embrace an identity beyond your sport and bigger than yourself.
The trap so many young athletes fall into is: failing to recognize that they are more than their status as an athlete, that they were made for more than merely hitting a baseball, shooting a three or catching a pass.
As an athlete, it is imperative that you recognize that you are more than your on-field accomplishments and embrace an identity beyond your sport.
Not only will you be better prepared to weather the inevitable storms of slumps and losses, but, by embracing an identity bigger than yourself, you will be acknowledging a fundamental truth: you were made for more.
You were made for greatness.
#MadeforGreatness
This is powerful and impactful wisdom to be shared….
This is filled with so much Godly wisdom. Exactly what I get at with the Made for Greatness speaking platform in my role with @AIAusa . Love to see former athletes impacting current athletes to prepare them for life in and after sport. Great post! #madeforgreatness
That’s what it’s all about, and that’s also what @MThompy25 is all about. He continues to have an immense impact on my life, and I haven’t played for him on the field in 10+ years.
I have been incredibly blessed to be able to call him my coach, and there’s no doubt in my mind that the boys of @BaylorBaseball will continue to experience Thompy’s sincere commitment to their lives and well-being long after they take off the Baylor jersey!
@braxtonlwilks @ErinSarles @TRoeFitness ATHLETES: Resist the urge to define yourself by what you do.
Recognize that you are more than an athlete, and you are more than the results on the field.
Define yourself not by what you do, but by who you are.
Embrace an identity beyond your sport and bigger than yourself.
This is the one conversation every athlete should be having that almost none of them are having:
We can often embrace an identity around what we do (“I am an attorney, a sports agent, a founder.”), rather than who we are (“I am a husband, a father, a follower of Christ.”)
Unfortunately, this is especially prevalent in the world of sports. As an athlete, it is easy to fall into the trap of describing yourself by your sport, your position, your rank or your accolades, but it is just that: a trap.
You are more than an athlete. You are more than your sport, position, or rank. You are more than the result of your most recent at-bat, your last game, or your stats from this season.
When you define yourself by these external factors, you not only end up equating your self-worth with on-field results, but you set yourself up for an inevitable identity crisis.
Sports end—whether at 18 or 40, eventually we all have to hang up the cleats. If your identity is based on your status as an athlete, you lose more than your ability to compete when the lights turn off, you lose yourself.
Instead, resist the urge to define yourself by what you do.
Recognize that you are more than an athlete, and you are more than the results on the field.
Define yourself not by what you do, but by who you are.
Embrace an identity beyond your sport and bigger than yourself.
“What’s the one conversation you wish every athlete had at 18 that almost none of them are having?”
A few weeks ago, I was able to join @ErinSarles, @TRoeFitness and Brad Mayer on "Path to the Pros" from Blueprint to Bluechip for a remarkable discussion on the critical role advisors, representatives and agents play in supporting athletes as they navigate college athletics and join the professional ranks, protecting their interests, safeguarding their futures, and preparing athletes to achieve lifelong success, on and off the field.
We fielded questions from current collegiate and professional athletes, prospective athletes with collegiate/professional aspirations, as well as their families, all of which led to poignant discussions about the opportunities athletes need to take advantage of, the pitfalls to avoid, the questions athletes and their families should be asking, and what as they should be looking for when interviewing various advisors, representatives and agents.
The question that stuck with me, however, was unexpected because it wasn’t about the professional advice that I extend as an attorney and sports agent. The question wasn’t about the legal and tax implications of Name, Image and Likeness (“NIL”) deals offered to college athletes or how to successfully coordinate an athlete’s asset protection goals, their tax planning objectives, and the provisions that end up in their NIL deals, marketing agreements, or playing contracts. Nor was the question that has stuck with me about my experiences as an athlete, an attorney, or an agent, although all of those questions led to conversations that would be beneficial for all athletes (and the parents of athletes) to hear.
Weeks after this appearance, the question that sticks with me was about the advice that goes unsaid, the words that 18-year old athletes need to hear, but aren’t.
At first glance, one might assume that my answer would be some form of advice on the importance of an athlete successfully navigating the sports world with integrity, character and honor, while also protecting their interests, safeguarding their futures and achieving lifelong success.
While a great conversation to have, it’s not the one, truly impactful conversation that we need be having with all athletes, whether they are 18 or 8: the importance of embracing an identity beyond your sport.
As human beings, we can often embrace an identity around what we do (“I am an attorney, a sports agent, a company founder, an entrepreneur.”), rather than who we are (“I am a husband, a father, a follower of Christ.”)
Unfortunately, this is especially prevalent in the world of sports. As an athlete, it is easy to fall into the trap of describing yourself by your sport, your position on the field, your rank or your accolades, but it is just that: a trap.
You are more than an athlete. You are more than your sport, your position, your rank.
You are more than the result of your most recent at-bat, your last game, your stats from this past season.
When you define yourself by these external factors, you not only end up equating your self-worth with your on-field results, but you set yourself up for an inevitable identity crisis.
It often goes unsaid end, but sports end. Whether at 18 or 40, eventually we all have to hang up the cleats. If your identity is based on your status as an athlete, you lose more than your ability to compete when the lights turn off, you lose yourself.
Instead, resist the urge to define yourself by what you do.
Recognize that you are more than an athlete, and you are more than the results on the field.
Define yourself not by what you do, but by who you are.
Embrace an identity beyond your sport and bigger than yourself.
At 18, this is the one conversation every athlete should be having that almost none of them are having.
“What’s the one conversation you wish every athlete had at 18 that almost none of them are having?”
A few weeks ago, I was able to join @ErinSarles, @TRoeFitness and Brad Mayer on "Path to the Pros" from Blueprint to Bluechip for a remarkable discussion on the critical role advisors, representatives and agents play in supporting athletes as they navigate college athletics and join the professional ranks, protecting their interests, safeguarding their futures, and preparing athletes to achieve lifelong success, on and off the field.
We fielded questions from current collegiate and professional athletes, prospective athletes with collegiate/professional aspirations, as well as their families, all of which led to poignant discussions about the opportunities athletes need to take advantage of, the pitfalls to avoid, the questions athletes and their families should be asking, and what as they should be looking for when interviewing various advisors, representatives and agents.
The question that stuck with me, however, was unexpected because it wasn’t about the professional advice that I extend as an attorney and sports agent. The question wasn’t about the legal and tax implications of Name, Image and Likeness (“NIL”) deals offered to college athletes or how to successfully coordinate an athlete’s asset protection goals, their tax planning objectives, and the provisions that end up in their NIL deals, marketing agreements, or playing contracts. Nor was the question that has stuck with me about my experiences as an athlete, an attorney, or an agent, although all of those questions led to conversations that would be beneficial for all athletes (and the parents of athletes) to hear.
Weeks after this appearance, the question that sticks with me was about the advice that goes unsaid, the words that 18-year old athletes need to hear, but aren’t.
At first glance, one might assume that my answer would be some form of advice on the importance of an athlete successfully navigating the sports world with integrity, character and honor, while also protecting their interests, safeguarding their futures and achieving lifelong success.
While a great conversation to have, it’s not the one, truly impactful conversation that we need be having with all athletes, whether they are 18 or 8: the importance of embracing an identity beyond your sport.
As human beings, we can often embrace an identity around what we do (“I am an attorney, a sports agent, a company founder, an entrepreneur.”), rather than who we are (“I am a husband, a father, a follower of Christ.”)
Unfortunately, this is especially prevalent in the world of sports. As an athlete, it is easy to fall into the trap of describing yourself by your sport, your position on the field, your rank or your accolades, but it is just that: a trap.
You are more than an athlete. You are more than your sport, your position, your rank.
You are more than the result of your most recent at-bat, your last game, your stats from this past season.
When you define yourself by these external factors, you not only end up equating your self-worth with your on-field results, but you set yourself up for an inevitable identity crisis.
It often goes unsaid end, but sports end. Whether at 18 or 40, eventually we all have to hang up the cleats. If your identity is based on your status as an athlete, you lose more than your ability to compete when the lights turn off, you lose yourself.
Instead, resist the urge to define yourself by what you do.
Recognize that you are more than an athlete, and you are more than the results on the field.
Define yourself not by what you do, but by who you are.
Embrace an identity beyond your sport and bigger than yourself.
At 18, this is the one conversation every athlete should be having that almost none of them are having.
@l_harrington25 Greatest decision you will ever make!! God is good💯
When anxiety strikes and worries abound, refuse to be controlled by uncertainty. Instead, shift your focus from your problems to God’s faithfulness by actively seeking His counsel with honest requests and a thankful heart. Rest in the promise that prayerful, grateful trust in Him replaces anxiety with His guarding peace. #AGTG
For more information about Perennial Sports Group and how PSG is revolutionizing sports representation, head to: https://t.co/ZAFJIVHoWd
As @heitner explains: the Name, Image and Likeness (NIL) market continues to mature (as do the NIL/revenue-share agreements themselves), yet the implications these NIL agreements, the provisions contained therein and their consequences are often overlooked and underappreciated.
Unfortunately, many college athletes and their families are being left to determine the legal and tax implications of an athlete’s NIL deals on their own, while many more are being exploited by unqualified, underhanded representatives after being sold on 'contact lists' or 'too-good-to-be-true' tax strategies.
By way of example: NIL and revenue-sharing agreements come in all shapes and sizes, some require services (e.g., public appearances, social media posts) while others tend to lean towards pure, passive royalty/licensing (e.g., video games, trading cards). However, the IRS treats income received from such services as fundamentally different from the passive income received from royalties and pure licensing agreements, making it critically important that athletes and their families have trusted, qualified representatives capable of properly characterizing the income (i.e., royalties or compensation) that an athlete will receive when reviewing an NIL/revenue-share agreement, while also ensuring the athlete has the proper entity structure and asset protection plan in place to minimize tax liability, as well as risk, given the provisions of the NIL deal.
Yet, coordinating an athlete's asset protection planning goals, their tax planning objectives, and the provisions that end up in their NIL/revenue-sharing agreements requires more than a 'contact list' of coaches, general managers and those in the industry. It requires experienced, knowledgable, and trustworthy agents with the legal expertise to avoid these pitfalls (like risky tax strategies) that expose athletes to unknown, unnecessary risk on a daily basis and guide athletes toward long-term success.
Athletes shouldn't have to try to figure out the legal and tax implications of their NIL deals or how to protect their interests and safeguard their future without any help, and the stakes are too high to allow athletes to be advised through this process by self-interested "street agents" who care more about themselves and their bottom-lines than they care about the athletes they claim to represent.
Athletes deserve an agency that takes an all-encompassing, integrity-driven approach to athlete representation. They deserve an agency that is constructed around their needs and tailored to actually address those needs.
Athletes deserve an agency that is hyper-focused on revolutionizing sports representation by altering what the sports world expects out of its representatives
Athletes deserve Perennial Sports Group (@Perennialsg).
#NIL
#NCAA
#CollegeAthlete
#CollegeAthletics
#AthleteRepresentation
Congratulations @DerekLagway @StiltonMckelvey @12KalebA @DanielCobbs5 on this life-changing decision!! Incredibly proud of y’all and all of the incredible @BUFootball athletes that are unafraid of proudly proclaiming their identity in Christ💯
Greatest decision these young men will ever make!! God is good💯
Lives Forever Changed 🙌
Last night, DJ Lagway, Stilton McKelvey, Daniel Cobbs, and Kaleb Arterberry publicly declared their faith and were baptized.
Stay alert and vigilant against false teaching, temptation, and division. Anchor yourself in truth. Stand firm in your faith. When you feel weak, tired or overwhelmed, rely on God’s strength, as true strength is humble dependence on Him, not self-reliance. Do everything in love. Strength without love becomes harsh; love without strength becomes weak. Ensure that your courage, vigilance and strength is shaped by the selfless, sacrificial love of Christ. #AGTG
As followers of Christ, we are not guaranteed an ‘easy’ life but we are promised that He will carry what we cannot. In seasons of pressure, stress and anxiety, know that you don’t have to face each trial alone. Offload every burden onto Him. Trust that He will respond with sustaining strength and unshakable security. Anchor your identity in the truth that He will carry you through every hardship. #AGTG
Beginning to look like it will turn out to be a beautiful day in Waco, Texas to watch a @BUFootball spring practice
#SicEm | #SG
While most were tuned in to NFL Draft coverage last night, our Co-Founder, @braxtonlwilks, joined @ErinSarles, @TRoeFitness and Brad Mayer on "Path to the Pros" for a remarkable discussion featuring about the opportunities athletes need to take advantage of, as well as the pitfalls athletes need to avoid, as they navigate college athletics and join the professional ranks.
This "Path to the Pros" episode focuses on the critical role advisors, representatives and agents play in supporting and protecting college athletes through the ever-changing landscape of college sports, while also preparing them for lifelong success in the professional ranks and beyond, as well as the importance of athletes embracing an identity bigger than themselves and their sport.
With the NFL Draft underway, all those athletes with professional aspirations (or those parents of an athlete interested in joining the pro ranks) should not miss this timely conversation aimed at helping athletes not just successfully navigate the sports world, but protect their interests, safeguard their futures and achieve lifelong success, on and off the field of play.
If you have an hour today, please do yourself a favor and check out this latest episode of "Path to the Pros" to learn more about the importance of the all-encompassing, integrity-driven athlete representation of Perennial Sports Group and everything else that PSG is doing to revolutionize sports representation by altering what the sports world expects out of its representatives. 💯
Watch: https://t.co/fNjgHDmDif
#NCAA
#CollegeAthletics
#TransferPortal
#NIL
#AthleteRepresentation
For all those who were tuned in to NFL Draft coverage and missed this latest episode of "Path to the Pros" last night, you need to check out this remarkable discussion about the opportunities athletes need to take advantage of, as well as the pitfalls athletes need to avoid, as they navigate college athletics and join the professional ranks.
With the NFL Draft underway, this "Path to the Pros" episode with Brad Mayer, @ErinSarles and @TRoeFitness is remarkably poignant as we focus on the critical role advisors, representatives and agents play in supporting and protecting college athletes through the ever-changing landscape of college sports, while also preparing them for lifelong success in the professional ranks and beyond, as well as the importance of athletes embracing an identity bigger than themselves and their sport.
I am truly grateful for the opportunity to join Brad, Erin and Thomas for this timely conversation and to provide athletes and their parents with resources to help them not just successfully navigate the sports world, but protect their interests, safeguard their futures and achieve lifelong success.
If you have an hour today, please do yourself a favor and check out this latest episode of "Path to the Pros" to learn more about the importance the all-encompassing, integrity-driven athlete representation of Perennial Sports Group and everything else that @Perennialsg is doing to revolutionize sports representation by altering what the sports world expects out of its representatives. 💯
Watch: https://t.co/8fJYGrKL3t
#NCAA
#CollegeAthletics
#TransferPortal
#NIL
#AthleteRepresentation
It’s more than just a game, it’s our family legacy. 🧢
Traveling back to where it all began allowed us to take a look at where we’ve been and where we’re going. It’s easy to see how God has led us every step of the way. #AGTG
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