Perion

Helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across all major digital channels.

[Perion @PerionNetwork]

The first Perion Open brought Sydney’s advertising community together for an afternoon of friendly competition, connection and great company.

More than 120 industry guests from 28 agency, brand and media owner partners joined us at House of Pickle, taking to the rooftop courts with the Sydney skyline as the backdrop.

Congratulations to This is Flow, winners of the inaugural Perion Cup! The trophy is yours to keep for the year, but we’ll see you back on the court next year to defend your title.

A big thank you to everyone who joined us and to our partners for a fantastic 2026. Here’s to great partnerships, both on and off the court!

#Perion #ThePerionOpen #Partnerships

[Perion @PerionNetwork]

What a night at Media Fight Night! 

A brilliant evening bringing the industry together, with plenty of familiar faces, new connections and action in the ring.

Congratulations to Rhys Denny on his win, and to everyone who stepped into the ring and took part in the event!

A huge thank you to the organisers, partners and everyone who made the evening possible. Media Fight Night continues to bring the industry together for an incredible cause, and its charitable impact over the years deserves recognition.

Here's to another great event!

#Perion #MediaFightNight #CarneysCommunity #OffTheRopes

[Perion @PerionNetwork]

This November, Perion is supporting the Alaska Wilderness League and its work to protect Alaska’s wild lands, waters and wildlife.

November marks Alaska Native Heritage Month in Alaska, a time to recognise the rich cultures, histories and traditions of Alaska Native communities. Protecting Alaska’s natural landscapes also helps safeguard the places that are deeply connected to the region’s heritage.

Through our partnership with Givsly, you can help turn your engagement into meaningful impact.

Click here for Perion to make a donation on your behalf and support the Alaska Wilderness League’s mission: https://t.co/QkcPhTnyKC

Together, we can help protect Alaska’s wild places for generations to come.

#AlaskaWildernessLeague #AlaskaNativeHeritageMonth #Givsly #LifeatPerion

[Perion @PerionNetwork]

A major milestone for Perion! 🎉
We're proud to announce that Perion has entered into a definitive merger agreement with @affle, a leading global technology company.
This milestone reflects the strength of the technology we've built, the dedication of our teams, and our shared commitment to delivering measurable business outcomes.
With Perion's capabilities across CTV, DOOH, retail media and other digital channels, and Affle's expertise in mobile performance and global reach, we see significant potential to create new opportunities for brands, agencies, and media owners worldwide.
A big thank you to everyone who contributed to reaching this milestone, including the teams at @canacord @affle and @LUMA_partners which served as financial advisor to Affle.

The transaction is expected to close in early 2027, subject to required approvals and closing conditions.

Read the full announcement: https://t.co/LmnNiPw0qf

[Perion @PerionNetwork]

Our What I Power at Perion series continues, highlighting the people powering what’s next.

Meet Ines Armendariz, International Sales Director.

Ines works with clients across EMEA and beyond, bringing together different cultures, perspectives, and market insights to build strong relationships and drive Perion’s international growth.

What she enjoys most? The opportunity to connect with people from all over the world and discover different ways of thinking. For Ines, understanding cultural differences and adapting her approach to each market is key to building meaningful client relationships.

One achievement she’s particularly proud of is helping grow Perion’s international sales presence from just three clients to a solid client base across EMEA. Today, she leads a team of five salespeople supporting Perion’s international sales efforts globally.

For Ines, every market brings a new perspective, from strategic conversations in established DOOH markets to introducing programmatic DOOH in markets just getting started. It’s this variety that keeps her role challenging and rewarding.

Ready to power what’s next? Explore careers at Perion: https://t.co/NlsqdSmPsN

#WhatIPowerAtPerion #LifeAtPerion #CareersAtPerion

[Perion @PerionNetwork]

Real-time audience insights are bringing a new level of precision to programmatic DOOH.

Perion is partnering with VantageOOH to make its crowd optimization and event targeting products available across Perion’s SSP network through Custom Events, with activation via a deal ID in minutes.

Powered by VantageOOH’s proprietary Crowd Surge Score, the integration uses real-world aggregated footfall data to dynamically adjust screen-level targeting, helping campaigns prioritize locations with the highest audience traffic at any given time.

Together, Perion and VantageOOH are helping advertisers make DOOH campaigns more responsive to real-world audience behavior.

Looking to make your DOOH campaigns more responsive to real-world footfall data? Contact Perion to learn more.

#PerionOne #VantageOOH #DOOH #ProgrammaticAdvertising

[Perion @PerionNetwork]

Political ad spend isn’t just squeezing TV and streaming. Out-of-home (OOH) is absorbing record political investment too, and most Q4 plans aren’t accounting for it.

Our latest piece in the Q4 election-year readiness series breaks down why political advertisers are expanding into OOH, what’s fueling the growth, and how brands can build more flexibility into their own Q4 plans as competition increases across the media mix.

Read the full breakdown: https://t.co/ApXYRC1vv8

#DOOH #PoliticalAdvertising #Q4

[Perion @PerionNetwork]

Fancy a night of karaoke for a good cause? 

Perion is joining Givsly's Karaoke for Causes London on Wednesday, October 28, at Eastcheap Records (London) for an evening of music, good company and giving back.

Every performance unlocks a donation to a nonprofit chosen by the singer. So whether you’re ready to take the mic or prefer to cheer from the crowd, there’s a good reason to be there!

Find out more and RSVP by October 21: https://t.co/5gWAWbUaRf

#KaraokeForCauses #Givsly #CSR #Perion

[Perion @PerionNetwork]

Your platforms are already powered by AI. What can an additional layer of optimization bring?

Join Perion and Acrossmedia241 for a webinar exploring how Outmax works alongside native platform algorithms to help advertisers drive stronger campaign performance.

Discover how Outmax uses AI to continuously optimize bidding, pacing and budget allocation, helping advertisers maximize results against the KPIs that matter.

Hear from Irini Sacha, Founder & CEO of Acrossmedia241, alongside Perion's Adrien Delambre, VP Business Development, Algorithmic Solutions, EMEA; Daryl Manian, Sales Director, UK; and Josephine Durand, Account Manager, for insights, real-world results and a live platform demo.

📅 October 15 | 11:00 EEST

Register here: https://t.co/R82AEU6df5

#Outmax #AIOptimization #AdTech #DigitalAdvertising

[Perion @PerionNetwork]

This October, Perion is supporting Breast Cancer Awareness Month and Pink Fund’s work to provide financial support to breast cancer patients during active treatment.

Pink Fund helps patients cover critical non-medical expenses, easing the financial burden that can come with treatment and time away from work.

Through our partnership with Givsly, you can help turn your engagement into meaningful impact.

Click here for Perion to make a donation on your behalf and support Pink Fund’s mission: https://t.co/u3W2PCJfM2

Together, we can help support breast cancer patients and their families when they need it most.

#BreastCancerAwarenessMonth #PinkFund #Givsly #LifeatPerion

[Perion @PerionNetwork]

A Q4 media plan can look perfect on paper. But what happens when the market changes?

Our fifth and final article in the Holiday Retail Series explores why the retailers that win the season aren’t necessarily the ones with the best plan in September, but the ones whose campaigns keep learning and adapting through December.

Read the final piece in our Holiday Retail Series: https://t.co/7diizGpW6f

Looking to build a Q4 strategy that keeps optimizing once your campaign is live? Connect with Perion to explore how.

[Perion @PerionNetwork]

https://t.co/HrQLqznVCf

[Perion @PerionNetwork]

What I Power at Perion

Our What I Power at Perion series continues, highlighting the people powering what’s next.

Meet Jules Carfora, VP of Publishers.

Jules leads Perion’s publisher partnerships across display, OLV, CTV, and audio, with a focus on building strong relationships and creating alignment across teams, products, and partners.

Ready to power what’s next? Explore careers at Perion: https://t.co/cDPdmW43aV

#WhatIPowerAtPerion #LifeAtPerion #CareersAtPerion

[Perion @PerionNetwork]

Cocktail Vision and TOUTDOOH are bringing its full DOOH network onto Perion’s Supply-Side Platform, giving programmatic buyers access to 630 proprietary screens across major roads and urban hubs throughout France.

The network already carries campaigns for brands including IKEA, Carrefour, Audi and Decathlon, and was awarded 1st Prize at the DOOH Awards 2025.

“By making our network available through Perion, we’re opening Cocktail Vision and TOUTDOOH’s premium screens to a broader range of programmatic buyers. It gives advertisers easier access to our national footprint while helping us connect our inventory with more global demand.” - Cédric VAN ACKER, Commercial Director at Cocktail Vision and TOUTDOOH

For buyers, this means more premium DOOH inventory available programmatically, with targeting capabilities and national reach. For Cocktail Vision and TOUTDOOH, it opens broader access to demand through Perion’s global buyer base.

Looking to extend your DOOH plans in France? Talk to our team about accessing Cocktail Vision and TOUTDOOH inventory through Perion.

[Perion @PerionNetwork]

Big news from the AdExchanger Awards!

Perion and Volkswagen Sweden have won Best Programmatic OOH at the 2026 AdExchanger Awards.

The winning campaign used Perion’s proprietary Journeys solution to identify and reach high-value EV audiences, activating programmatic DOOH when and where audience concentration peaked.

A great example of how data, technology and creative can come together to make OOH more targeted and relevant.

Congratulations to everyone involved!

See how the campaign came together and explore the results. Read the full case study: https://t.co/mUt1S1kqX2

#AdExchangerAwards #ProgrammaticOOH #DOOH #PerionOne #Volkswagen

[Perion @PerionNetwork]

We’re live at DMEXCO.

Programmatic DOOH, social, and digital media don’t have to live in separate workflows. See how DOOH, YouTube, TikTok, Meta and the open web can work together in one adaptive, measurable journey.

At DMEXCO? Come see it for yourself at Hall 8.1, Stand D058.

Make your story perform, everywhere it matters

#DMEXCO2026 #PerionAtDMEXCO #Outmax #PerionOne

[Perion @PerionNetwork]

Two days to go until DMEXCO.

We’re getting ready to show the full media journey:

PLAN: Ask Perion DOOH Planner
ACTIVATE: Outmax
ANALYZE: Cross-channel measurement

From DOOH to YouTube, TikTok, Meta and the open web, see how Perion connects physical and digital media into one adaptive, measurable journey.

Planning your time at DMEXCO? See it in action at Hall 8.1, Stand D058.

Book time with the team: https://t.co/gRXhcljiiC

#DMEXCO2026 #PerionAtDMEXCO #Outmax #PerionOne

[Perion @PerionNetwork]

From September 23–25, we will be at the 2026 Governor’s Conference on Tourism in Colorado, connecting with tourism and destination marketing leaders around the role of data, technology and out-of-home in reaching travelers in the real world.

If you’ll be there, connect with the Perion team to explore how data, technology and out-of-home can help tourism brands connect with travelers throughout the journey.

#Perion #OOH #TourismMarketing #MediaInnovation

[Perion @PerionNetwork]

AI is becoming the new front door to retail. Is your brand visible?

Article four in our Holiday Retail Series explores how AI is changing the way consumers discover, research and compare products, and why brands need to think beyond traditional search to stay visible throughout the path to purchase.

Read the full piece: https://t.co/BeU083f0dj

Looking to build a Q4 strategy that keeps your brand visible wherever holiday shoppers are searching? Connect with Perion to explore how.

#HolidayRetail #Q4Planning #RetailMedia #AI

[Perion @PerionNetwork]

A day on the green, a good cause, and plenty of industry spirit.

We joined the UnLtd Open Sydney, bringing the industry together for a charity golf day supporting UnLtd’s charity partners.

At Hole 9, The Perion Pro Shop gave players a chance to stop by, pick up custom Perion golf balls and enjoy an iced coffee before heading back onto the course.

A great day on the course, bringing the industry together for a good cause.

#LifeatPerion #UnLtdOpen #GolfForGood