Perion

Helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across all major digital channels.

[Perion @PerionNetwork]

Ichiro T. Jinnai at #WOO2026: "Measurement is an investment, not a cost."

Audience measurement remains one of the most important topics in our industry. The conversations around global standards and measurement frameworks will play a key role in accelerating OOH growth.

Stronger measurement standards create greater confidence, better planning, and stronger outcomes for advertisers.

#WOO2026 #DOOH #ProgrammaticDOOH #Perioninnovation

[Perion @PerionNetwork]

William Brownsdon at #WOO2026: 'There will be a time when you literally plug in and say "I want to reach this profile of customer, find it for me."

No channel-by-channel optimisation. Just outcome delivery.' That future only works if out-of-home is fully aligned with the whole ecosystem.

Perion is building for that future.

#AI #DOOH #Programmatic

[Perion @PerionNetwork]

Congratulations to Ichiro T. Jinnai, President of Perion Japan, on receiving The President's Award at the World Out of Home Organization (WOO Awards).

This recognition reflects the visionary leadership, dedication, and influence that continue to drive innovation and elevate the future of the industry.

We’re proud to celebrate this well-deserved achievement.

#WOOAwards #WOO2026 #DOOH #ProgrammaticDOOH #Perioninnovation

[Mediashotz @mediashotz]

Global #adtech @PerionNetwork has launched new features across ad campaign planning, guaranteed delivery and measurement at #WOOLondon2026.
#Advertising #MediaBuying #Marketing
https://t.co/0FjlDmFERT

[Perion @PerionNetwork]

Creative has always been one of the biggest drivers of campaign success. So why is it still one of the hardest to measure and optimize?

In her latest article for Sales & Marketing Management, Perion’s CMO Erin McCallion explores how AI is helping marketers break down creative silos, connect insights across channels, and turn creative into a real-time performance lever rather than just a brand asset.

The future of optimization isn't just about audiences and inventory. It's about making creativity smarter.

Read the full article: https://t.co/qb5AQ6B1bE

#AI #AdTech #PerionOne

[Perion @PerionNetwork]

Programmatic DOOH just got a lot smarter.

We're at World Out of Home Organization (WOO) London this week, and we brought something big, three new capabilities that close the gaps between how DOOH is planned, bought, and measured.

- Ask Perion: describe your campaign goals in plain language and get a structured media plan in minutes.
- DOOH SOV: guaranteed share-of-voice delivery, managed inside the same platform as your programmatic demand. No parallel workflows.
- Curated Measurement: outcome signals connected to your planning and activation data, not stitched together after the fact.

DOOH has always had the reach. Now it has the infrastructure to match.

Come find us at Booth #7 in the Platinum Exhibition Area

Read the full announcement here: https://t.co/bs2GZtg8yN

#WOO2026 #DOOH #ProgrammaticDOOH

[Perion @PerionNetwork]

In a non-skippable CTV environment, a 95% completion rate just means the ad played, not that it worked.

Todd Cohen, VP of CTV sales and strategy at Perion, breaks down why the industry needs to move beyond legacy metrics and focus on what actually matters: measurable business outcomes.

Completion isn't conversion. It's time the industry caught up.

Read the full article: https://t.co/qIzoz3abwC

#CTV #AdTech #TheDrum #perionOne

[Perion @PerionNetwork]

Pride is more than a moment. It’s a commitment to inclusion.

At Perion, we believe inclusion doesn’t happen by chance.

It’s shaped by the choices we make, the culture we build, and the way we show up for one another, every day.

Creating an environment where everyone feels seen, respected, and empowered to be themselves is essential to who we are and how we grow.

This month and beyond, we remain committed to listening, learning, and fostering a workplace where everyone belongs.

#PrideMonth #LifeatPerion #Inclusion

[Perion @PerionNetwork]

Every brand has access to automation.

The advantage now comes from who controls it.

In her latest piece for The Drum, Perion CMO Erin McCallion explores why advertisers are rethinking platform dependency and why independent optimization, transparent measurement, KPI flexibility, and cross-channel governance are becoming critical differentiators.

As media ecosystems become more automated, strategic control matters more, not less.

Read the full article on The Drum: https://t.co/1Iv0574GQv

#TheDrum #PerionInnovation #Adtech

[Perion @PerionNetwork]

The future of OOH is about more than screens; it's about real-world storytelling that performs.

A few valuable days in Granada at the XXXIII Jornadas de Publicidad Exterior reinforced just that. Attention and context are becoming central to planning, measurement technology is moving fast, and programmatic and DOOH continue to grow strongly, yet creativity remains the constant. A great message and strong execution still make all the difference.

Proud to have Perion represented by Miriam Molina Frances and Monica Cuende Rueda.

#PerionOne #LaFede #OOH

[Perion @PerionNetwork]

Fandom isn't just passion; it's a measurable growth engine.

At the @BrandInnovators Culture & Entertainment Summit today, the "Measuring Fandom" session tackles one of the biggest questions in sports marketing: how do you turn broad awareness into real, lasting fandom across markets, platforms, and channels?

Perion's own David Western is in the room for this one, and we can't wait to hear the insights.

Find out more: https://t.co/kgc36tVso0

[Perion @PerionNetwork]

Meet the Perion team at World Out of Home Organization (WOO) Congress 2026 in London, June 3–5, to talk about what comes next for programmatic DOOH.

Find us at Booth #7, Platinum Exhibition Area, for live demos and a closer look at what we are bringing to market this month.

On Friday, William Brownsdon, Managing Director EMEA, joins Broadsign, Vistar Media, and VIOOH on stage for one of the more honest conversations of the week:

Automation vs Programmatic: True Driver of Scalable Growth
Friday, June 5 | 9:10–10:00 AM | Ballroom A

The question on the table: does DOOH's next growth phase come from more programmatic pipes, or from removing the friction between planning, buying, delivery, and measurement?

We have a point of view. Come find us.

hashtag#WOO2026 hashtag#DOOH hashtag#ProgrammaticDOOH

[Perion @PerionNetwork]

Agencies don't have time to build DOOH from scratch. So we built it for them.

Perion Curated Marketplace Deals: pre-packaged deal IDs built around venue types, audiences & tentpole moments. Activatable today in the DSP of your choosing.

No IO negotiation. No custom setup. PMP priority inventory, above open exchange.

From Billboards & Grocery to Health & Fitness, Transit & World Cup Halo, the buy is already built.

Pre-Packaged. Targeted. Ready to Activate.

Find out more: https://t.co/797wQGxoy5

[Perion @PerionNetwork]

What I Power at Perion

Our What I Power at Perion series continues, meet the people powering what’s next.

Meet Madeleine Horn, Publisher Success Manager.

Madeleine is the main point of contact for our publishers, managing relationships, supporting onboarding, and ensuring seamless setup across our dashboards and products. She also works with our bidder offerings, helping bring additional opportunities to publishers through integrated solutions.

What Madeleine enjoys most is collaborating with teams and publishers around the world, gaining exposure to different markets and perspectives while working across regions and time zones.

At Perion, she’s learned that not everything is as seamless as it may appear, developing a proactive, adaptable, and solution-oriented approach along the way.

One standout achievement? Rapidly ramping up to confidently manage accounts and expanding partnerships by onboarding new bidders and units, driving real impact for publishers.

While the publisher side is often seen as behind the scenes, Madeleine’s role is highly relationship-driven, built on trust, collaboration, and strong connections.

Ready to power what’s next? Explore careers at Perion: https://t.co/EgYuimZN19

#WhatIPowerAtPerion #LifeAtPerion #CareersAtPerion

[Perion @PerionNetwork]

What does smarter cross-channel execution look like in practice?

For Accor, Outmax helped bring greater consistency across channels while simplifying campaign activation and optimization, making it easier to drive performance more efficiently at scale.

This collaboration highlights how AI-powered execution can help marketers optimize media delivery in real time, align campaigns to business outcomes, and drive greater efficiency across channels.

Special thanks to Anya Pierre and the Accor team for the collaboration, trust, and partnership.

See how Outmax is helping marketers execute smarter across every channel : https://t.co/NherfKNzbm

#PerionOne #Outmax #Accor #ClientTestimonial

[Perion @PerionNetwork]

What a night!

Our work with Uber Mexico and OMD Mexico just took home Bronze at the IAB México MIXX Awards in the Reactive Response category.

We turned city screens into a signal of safety and reassurance, proving that DOOH can go far beyond visibility to create real-world impact. Speed, creativity, and cultural relevance all in one campaign.

A huge congratulations as well to Mercado Libre on an incredible three award wins.

#IABMIXXMexico #UberMexico #PerionOne

[Perion @PerionNetwork]

What an evening yesterday in Paris!

France's top DOOH publishers. One room. Real conversations about where publishing goes next.

We showed what we're building, dug into results from our work with Jerome Chellet from MEDIATRANSPORTS, and listened more than we talked.

Thank you to everyone who joined, and to Vladimir Chou, Francesco Pompilio, Justine REOT and Niral Naik for leading the evening.

#PerionOne #SSP #AdTech

[Perion @PerionNetwork]

The Perion team joined industry leaders last week at the LUMA Partners Future of TV Dinner 2026, an evening of sharp conversations around convergent video, streaming, CTV, and where AI-powered advertising is headed next.

The pace of change across our industry, combined with the ideas and innovation shared throughout the evening, made for an inspiring discussion on the future of media and advertising.

Thank you to LUMA Partners for bringing together such an impactful community and event.

#FutureOfTV #LUMA #PerionOne #CTV #StreamingAdvertising

[Perion @PerionNetwork]

Completion rates alone don’t tell you whether a CTV campaign drove results.

As advertisers push for greater accountability, completion rates and impressions are no longer enough to measure performance. The real question is: did exposure drive action?

Our latest article explores how Perion One is redefining CTV performance, moving beyond impressions and VCR to focus on full-funnel measurement that connects ad exposure to site visits, conversions, and ROAS.

Built on premium streaming environments, transparent reporting, deterministic attribution, and real-time optimisation powered by Outmax, Perion One turns CTV into a channel that’s accountable from impression to outcome.

See how Perion One is reshaping CTV performance. Read the full article: https://t.co/9HpCYBKeer

#Outmax #CTV #PerionOne #AI

[Perion @PerionNetwork]

We're proud to sponsor Ad Club Digital Day on May 21st in Toronto.

If you're attending, swing by the Solarium after 12:30 PM. The team will be there to connect, and we're treating attendees to complimentary chair massages.

Come say hi. We'd love to see you there.

Reach out to learn more: https://t.co/PvQw1NF1C4